Canadian Market Measurement & Competitive Intelligence
Track how your category is changing
Get a stronger read on your category. OpenBrand delivers comprehensive data for the Canadian market. What Canadian shoppers considered, chose, and why, from a census-balanced quarterly survey. Plus same-day pricing, promotions, inventory, and assortment at SKU level across 200+ retailers. Demand and competitive activity in one place.
See the data available for your category
OpenBrand’s CA Market Data: Quick Look
150,000
CA Consumer Surveys
180+
Product Categories
Same-day
Pricing & Promos
200+
Retailers
WHY OPENBRAND
The gap in your Canadian market data
Some teams measure the Canadian market. Others assemble it from vendor files, retailer reports, and internal shipments, then defend the result in review. What separates them is not effort or category knowledge. It is access to market intelligence that most Canadian teams have never had.
| Where the gap shows up | How OpenBrand Canada closes it |
| Reconciliation. Vendor files, retailer reports, and internal shipments never quite agree. | One source across category, brand, retailer, and channel. |
| Assumption. Canada gets extrapolated from US behavior that does not hold here. | Real Canadian shoppers reporting what they bought, and real Canadian shelf and online pricing. |
| The cause. You can see share move, but not the price or promotion that moved it. | Same-day pricing, promotional depth and timing, and SKU-level inventory. |
| The loss. No line of sight into who you lost to, or where that buyer went instead. | Who was shortlisted, who closed the sale, and whether price, promo, or an out-of-stock decided it. |
| Timing. You find out a competitor dropped price after the quarter closes. | Same-day Canadian pricing, so you see the change the day it happens. |
What OpenBrand tracks in Canada
MARKET MOVEMENT
Track market growth and share shifts
Monitor category direction, growth, and share shifts quarter over quarter, so you can tell a real move from a one-retailer anomaly.
BRAND AND RETAILER PERFORMANCE
Know who you were compared against, and who won your lost shoppers
See the consideration set your brand appeared in, where buyers chose someone else, and which retailer they bought from instead. Brand and retailer performance in the same view, by category.
PRICING AND PROMOTIONS
Track real-time pricing shifts across your top CA competitors
SKU-level pricing and promotional activity across 200+ retailers, updated same-day to weekly, with pictures for every price. Tie a share shift to the promotion that caused it instead of inferring it after the quarter closes.
ASSORTMENT & AVAILABILITY
Track share of shelf, assortment, and availability
Share of shelf, assortment shifts, product launches, and SKU-level inventory signals, including competitor out-of-stocks. Understand whether you lost the sale on price, on placement, or because you were unavailable.
PURCHASE DRIVERS AND BUYERS
Understand the "why" behind the buy
Price, feature, brand, and availability, weighted by what buyers actually said drove the purchase, plus the demographics behind each segment. The data you need to empower product, pricing, and channel from one source.
ONLINE & IN-STORE CHANNELS
Know which channel your category is moving to
See how much of each category converts online versus in store in Canada, which retailers own which channel, and how that mix is shifting by quarter.
Canadian Category Coverage Across the Durables Industry
We cover over 180 consumer durables product categories across 14 category groups in Canada, delivering the greatest depth and breadth available in durables market intelligence.
- Auto Tires & Batteries
- Consumer Electronics
- Fitness Equipment
- Grills & Smokers
- Hand & Lawn Tools
- Home Furniture
- Home Improvement
- Kitchen & Bath
- Major Appliances
- Mattresses
- Outdoor Power Equipment
- Paint & Stain
- Power Tools
- Small Appliances
Trusted by global brands, retailers, distributors, and suppliers
Frequently Asked Questions
A quarterly, consumer-reported measurement of the Canadian durable goods market. Canadian buyers report what they considered, where they shopped, what they chose, and why, and that is weighted to census to produce category, brand, retailer, and channel views.
Sell-through tells you what sold where. It does not tell you which brands you were shortlisted against, why the buyer chose someone else, or which retailer they went to instead. MindShare adds the decision layer around the transaction.
Yes, on the same measurement basis. Same methodology, cadence, and definitions, so Canada and the US can be reported side by side.
150,000 Canadian responses per year, balanced to Canadian census on region, age, and income.
Yes. Canada is covered for in-store and inventory programs, and online coverage spans North America. Pricing and promotional data is available same-day, daily, or weekly depending on configuration, at SKU level across 200+ retailers.
The consumer survey is quarterly and tells you what shoppers considered and chose. Pricing and promotional data is observed and updates as often as daily, so you can connect a share shift to the competitive activity behind it.