OpenBrand now delivers even more unmatched competitive and actionable market intelligence to the outdoor power equipment industry through an update to our Market Measurement and SKU database systems!

With this update, both our groundbreaking share insights platformand our competitive SKU-level product library are now available for retailers and manufacturers in the outdoor power equipment (OPE) space.

Launched in 2020, OpenBrand Hybrid POS is groundbreaking visual data analytics platform, delivering modeled brand and retailer market share. 

Hybrid POS for OPE: SKU Tracking Insights by Brand & Retailer

TraQline Hybrid POS provides granular-level detail into the OPE industry. With this tool, OPE industry professionals are able to better understand and act on what is selling at the nation’s top OPE retailers — and why.

Insights now available to the OPE industry include:

• • Brand share data for top selling SKUs at major retailers across the US
  • Twice weekly updated prices for nearly every SKU sold at these retailers
  • Brand and SKU share
  • Changes in brand and SKU share over time
  • Comprehensive competitive product library
  • Real-time cross brand and model comparisons
  • and more!

Discover more about Hybrid POS

Sample data pulled from Hybrid POS for July 2023

OPE SKU Product Matrix & Retail Pricing Intelligence

TraQline delivers the most comprehensive product library available for the OPE industry. Designed to save 100s of analyst hours in data scrubbing — and empower them to make data-driven decisions.

Our system currently has thousands of SKUs for OPE, and that number is always growing. Platform benefits include:

• • Twice weekly update pricing data for all SKUs
  • Feature normalization across brands
  • Easy comparison of up to six models for all features and attributes
  • Availability information with easy links to store websites
  • and more!

Discover more about our SKU database

OpenBrand: Competitive Business Intelligence for OPE

Combined with our consumer insights tool and 4Ps data, OpenBrand delivers a total market insights solution for the industry, empowering insights, marketing, merchandising, sales, and beyond to understand their market better than ever.