Competitive Intelligence

Track same-day pricing and promotions, localized inventory, and paid media — down to the SKU-level

UNMATCHED COMPETITIVE DATA ➜

Market Measurement

Measure market share, track competitor movement, and understand consumer preference

COMPREHENSIVE MARKET INSIGHTS ➜

Research & Surveys

Broaden market awareness with syndicated and custom research and surveys from category experts

CUSTOM RESEARCH SOLUTIONS ➜

Trusted by global brands, retailers, distributors, and suppliers

The Only Market Intelligence Solution Designed for Consumer Durables

The consumer durables market faces unique challenges, including no POS data, slower shelf turnover, and limited retailer participation.

OpenBrand has over 20 years of experience and the only 20+ year historical consumer tracking survey spanning 270+ product categories — providing unmatched expertise tailored to this industry. 

Get insights for your market

Get the data and insights needed to optimize strategy, measure performance, and understand "the why" behind share shifts

99.5K

Products tracked

950+

Retailers online

2500+

Brands covered

5.8B

Transaction records

18M

Buyer surveys

20+

Years of data

OpenBrand Solutions:
Your Building Blocks to Market Understanding

Understanding share wins and losses means tracking product, competitors, consumers, and impact. OpenBrand delivers it all.

Measure share & market impact

Understand share shifts with MarketShare

Go beyond masked data and outdated transaction records. 

Our model combines receipt data with web-collected data, clickstream records, consumer tracking survey insights, and more to deliver the most accurate data on what’s selling, where, and why it’s winning.

Market Share Insights

Know why shifts happen

Comprehensive pricing & promotions data

Uncover the pieces that impact share shifts in real time — for your brand and your competitors. 

Track pricing, promotions, products, and placements with same-day, daily, and weekly competitive tracking across categories.

Pricing & Promotions Insights

Understand the consumer

Track perception with MindShare

Monitor consumer preferences and purchase behavior with data collected directly from real shoppers.

OpenBrand has the longest, 20-year history of consumer tracking surveys, covering 100% of industry brands and retailers across more than 270 product categories.

Consumer Insights

Amplify market awareness

Enrich industry understanding with category expert-driven research

Further supporting our technology and survey data are our expert category analysts, who help clients to gain a deeper understanding of key markets.

Our team of 10+ analysts deliver weekly insights and customer research. Our clients often describe our market intelligence analysts as “having an additional set of eyes and ears in the market.”

Custom Research Solutions

Track brand presence

Monitor media share of voice with our AI-powered media solutions

Increase your share of voice (SOV) and drive brand presence by understanding paid and earned media across YouTube, TikTok, Reddit, and more! 

OpenBrand’s proprietary PanelBot Technology consumes media channels and turns any mention or visual into actionable data. 

Media Monitoring Tool

The Power of OpenBrand’s Integrated Market Intelligence

While organizations can leverage each of these building blocks independently there is even more power in the unified results that define OpenBrand’s market intelligence offering.

By bringing all of these pieces together, we have created a truly end-to-end solution that helps brands and retailers know their share, understand why they are winning or losing, and win more.

Ready to see the unmatched market data available for your business?

Demo OpenBrand

INFOGRAPHIC

Durables on Prime Day 2025

SEE THE INSIGHTS

Read our latest blogs and insights

Consumer Price Index: Durable and Personal Goods | August 2025

This is the September 2025 release of the OpenBrand Consumer Price Index (CPI) – Durable and…

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OpenBrand Brings Modeled Market Share Data to Consumer Electronics

We are excited to announce the expansion of OpenBrand’s unparalleled modeled market share data into…

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OpenBrand Introduces MarketSignal: Free Dashboard Delivering Quarterly Market Data for Brands & Retailers

Today OpenBrand announced the launch of MarketSignal, a no-cost dashboard, providing a quarterly…

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US Major Appliance Market Share: Q1 2025 Trends & Rankings

The first quarter of 2025 confirmed what many in the industry suspected — the major appliance…

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Discover the data difference for yourself

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