Competitive Intelligence

Track same-day pricing and promotions, localized inventory, and paid media — down to the SKU-level

UNMATCHED COMPETITIVE DATA ➜

Market Measurement

Measure market share, track competitor movement, and understand consumer perception

COMPREHENSIVE MARKET INSIGHTS ➜

Research & Surveys

Broaden market awareness with syndicated and custom research and surveys from category experts

CUSTOM RESEARCH SOLUTIONS ➜

Get the data and insights needed to optimize strategy, measure performance, and understand "the why" behind share shifts

99.5K

Products tracked

950+

Retailers online

OpenBrand is the premier end-to-end market intelligence

Delivering unmatched solutions for organizations that depend on accurate, timely, and actionable insights. Through our data, clients see strategies and use cases that deliver true precision and impact.

Leading the Future of Retail Data

Delivering timely, accurate, and dependable data coupled with use-case-specific analytics dashboards, OpenBrand empowers clients to know why and win share in ways they cannot find anywhere else. Our solution is the must-have market intelligence tool — delivering real-time results and category expertise that remains unmatched.

OPENBRAND'S HISTORY

2500+

Brands covered

40M

Transaction records

18M

Buyer surveys

20+

Years of trend data

#1

Retail data
source

Trusted by global brands, retailers, distributors, and suppliers

OpenBrand Solutions:Your Building Blocks to Market Understanding

Understanding share wins and losses means tracking product, competitors, consumers, and impact. OpenBrand delivers it all.

Measure share & market impact

Keep score with MarketShare

Track share changes with our modeled market share tool. Go beyond masked data and outdated transaction records. Know your share — and your competitors’.

Market Share Insights

Know why shifts happen

Comprehensive pricing & promotions data

Uncover the pieces that impact share shifts — for your business and your competitors’. Track pricing, promotions, and inventory visibility down to the SKU-level.

Pricing & Promotions Insights

Understand the consumer

Track perception with MindShare

Monitor consumer preferences and purchase behavior — with data collected directly from the consumers buying your products. OpenBrand manages the longest-running consumer tracking survey in durables, covering 100% of your industry’s brands and retailers.

Consumer Insights

Amplify market awareness

Enrich industry understanding with category expert-driven research

Further supporting our technology and survey data are OpenBrand’s expert analysts, who help clients gain a deeper understanding of key markets. Clients often describe our analysts as “having an additional set of eyes and ears in the market.”

Custom Research Solutions

Track brand presence

Monitor media share of voice with our AI-powered media solutions

Evaluate digital footprint of industry brands and retailers across touchpoints including retail media, digital ad platforms, social channels, TV, podcasts, and more.

Media Monitoring Tool

The Power of OpenBrand’s Integrated Market Intelligence

While organizations can leverage each of these building blocks independently there is even more power in the unified results that define OpenBrand’s market intelligence offering.

By bringing all of these pieces together, we have created a truly end-to-end solution that helps brands and retailers know their share, understand why they are winning or losing, and win more.

Ready to see the unmatched market data available for your business?

Demo OpenBrand

2024 Market Measurement Snapshot

Download now to access retail sales data & market share insights for the Home Improvement (HI) industry. OpenBrand conducted a data analysis of…

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US Fitness Equipment: Brand & Retailer Market Share & Trends

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OpenBrand Acquires TraQ.line: Elevating Market Intelligence

Nearly 20 years ago, TraQ.line was founded as The Stevenson Company, a market research insights…

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Discover unmatched end-to-end market intelligence

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