Omnichannel 4Ps

Tired of staring at your masked POS data wondering why you are winning or losing share?

Leverage daily 4P data to unmask your POS data so you can see every SKU and every merchant.

  • Product

    Leverage our library of comprehensive product specs and features to dive into th details and really understand the price/value equation.

  • Pricing

    Get the access to the most up to date prices across merchants.

  • Promotion

    Whether you’re opimizing for margin or volume, get the most detailed understanding of your competitors in-store and online promotions.

  • Placement

    Make sure your products are getting their fair share of shelf.

Everyday we collect billions of data points from multiple source and leverage an AI and human-in-loop [HIL] data engineering process to deliver the most accurate and timely data to the market.

  • 200,000+ Products

  • 10+ Million Promotions

  • 10+ Years of Data

  • Worldwide Placements

The Mulitsourced Approach

We believe that real-time market intelligence needs to be curated at the category level in order to drive relevancy. To drive real-time insights, we focus on providing the most timely and accurate data in the market. To accomplish this, we take a multi-source approach, which combines internally-sourced data with data from third parties.

The multi-sourced data is brought together and harmonized using workflows that leverage AI with humans-in-the-loop to create the best possible result.

The result is a panel you can rely on day in and day out.

Traditional data providers only tell you so much.

Only OpenBrand can help you understand what’s going on online and in-store, with customizable data, insights, and market research.

Flying blind during your most critical season?

Go deep on trends and changes within all 4 P’s (product, price, positioning, and place) to dig into how your products are performing and which moves you should make next.

Frustrated with a lack of answers?

Need to understand why a product is performing a certain way? OpenBrand can help you dig into the moves both you and your competitors are making to get at the true drivers of performance.

Want to understand the whole picture?

Examine your brand’s performance from every angle - including insights into what people are saying across hard-to-measure social channels.

Learn more about synergies with our media tracking capabilities!