OpenBrand is passionate about our clients’ knowing the ‘why’ behind winning and losing market share — and measuring it all. We have built and deployed a highly scalable data engine that enables us to turn this vision into a reality.
OpenBrand History
OpenBrand was born in October 2023 with the combination of AI-based data company Deep.ad and the well-established Gap Intelligence, a competitive intelligence services company focused on the durable goods market.
With the goal of bringing real-time market intelligence to the market, OpenBrand’s founding revolutionized brand and retailer access to timely, accurate, and dependable competitive intelligence data and insights. To further this goal, Openbrand acquired Competitive Promotion Report (“CPR”) in March of 2024 to expand our scope beyond durable goods to the health, beauty, and wellness market.
As OpenBrand integrated, enhanced, and modernized its technology, data ops, analytics, and market research offerings, we quickly recognized the importance of integrating market measurement into our competitive intelligence solution. This led to the June 2024 acquisition of TraQline, the leader in durable goods market measurement.
OpenBrand, the result of combining these four uniquely successful companies, is a combination 10x more powerful than the sum of its parts with a now unmatched end-to-end suite of products: Market Measurement, Competitive Intelligence, and Market Research.
Market Intelligence Leadership: Company Timeline
1989
CPR founded
1999
TraQline survey launched
2003
Gap Intelligence founded
2017
Deep.ad founded
2023-2024
Openbrand founded, combining four market leading companies under one roof
2025 & Beyond
Product pipeline queued to deliver new market intelligence to durables industries at a rapid pace
OpenBrand Data
OpenBrand leverages our proprietary advanced optical web collection and AI-based data processing technologies to collect vast amounts of differentiated data from across the web, as well as our unmatched large-scale, longest-running consumer tracking survey with extensive and relevant third party data, and our continuous media monitoring data which reaches across channels such as TV, podcasts, social media, retail media, ad more to provide structured data and actionable insights to our clients.
Committed to data accuracy, speed, and the delivery of real-time insights, our mission is to help clients understand their market position and win greater market share… now and into the future.
OpenBrand Timeline
- 1989 CPR founded
- 1999 TraQline survey launched
- 2003 Gap Intelligence founded
- 2017 Deep.ad founded
- 2024 OpenBrand founded, combining four market leading companies under one roof
- 2025 & Beyond >> Product pipeline brings new market intelligence to Consumer Durables industries at a rapid pace
For businesses aiming to maintain a competitive edge, real-time insights into consumer behavior and market trends are indispensable.
OpenBrand’s Passion for Data Intelligence and AI-Driven Analytics
Data Intelligence
At OpenBrand we know data intelligence is a transformative tool for strategic decision-making that is crucial for future success. Leveraging AI-driven analytics, our clients quickly identify emerging trends and competitive threats, forecast demand, and respond to market shifts with agility.
Data insights tools like Competitive Intelligence, Market Measurement, and Market Research solutions illuminate the underlying factors influencing market share, offering a detailed understanding of consumer behavior and preferences.
These insights empower companies to refine their strategies, optimize product offerings, and enhance customer experiences. Using AI to automate complex data processes, OpenBrand’s data intelligence frees up valuable time, allowing businesses to focus on strategic initiatives that drive growth and gain competitive advantage.
AI-Driven Analytics
Accurate measurement of market share goes beyond merely tracking sales numbers; it involves a detailed analysis of various data points to gain a true understanding of market positioning. At OpenBrand we believe in the traditional assessment methods of historical data, but are passionate about pairing those historical trends with innovative methods to capture and measure current market dynamics.
Our approach leverages real-time tracking and AI-driven analytics to provide an up-to-date, comprehensive view of market performance while also using impactful and important historical data. This approach allows for more precisely targeted strategic decision making, enabling companies to adjust their tactics based on the most current and accurate information.
For businesses aiming to maintain a competitive edge, real-time insights into consumer behavior and market trends are indispensable. Through our advanced AI-based technology and methodology, OpenBrand enables brands to measure their market share with unparalleled precision across all products, informing decisions that drive growth and competitive advantage.
OpenBrand Leadership
We are a team of passionate data analysts, scientists, and practitioners excited about ushering in the future of AI-driven analytics.
Greg Munves
Chief Executive Officer
Greg has spent his career as an entrepreneurial and growth focused technology and data products CEO with a track record of inspiring teams and delivering strong performance from startup to exit. As a hard working, results-oriented leader who loves to build by catalyzing all parts of the business to drive an execution based culture of winning. He has a proven ability to identify and take action on tectonic shifts in the technology and data markets. Early in his career, Greg was a defining leader in the Big Data Analytics SaaS and Alternative Data markets building and running 1010data. Greg has served on the advisory boards of Stardog and ArthurAI, and currently serves on the advisory board of DealerCruise. He has a BA in Economics from the University of Rochester where he has a long history of supporting the Goergen institute – for Data Science.
Kristopher Kubicki
Chief Technology Officer
Kris, a distinguished technology executive with a track record of pioneering market intelligence companies, laid the groundwork for the web crawling industry as a co-founder of Dynamite Data. His endeavors led to the company’s acquisition by MarketTrack and its pivotal evolution into Numerator through Vista Equity Partners. In 2013 Kris created Deep.Ad, merging his web crawling acumen with the latest in machine learning and computer vision. The strategic acquisition of Deep.Ad by Gap Intelligence in 2023 enabled Kris to further leverage his comprehensive expertise in developing state-of-the-art market intelligence solutions for premier global brands.
Natalie Seidman
VP of Sales
Natalie has built over 20 years of experience in data, analytics and research by leading data and insights teams at Circana, 1010data and Edelman Intelligence, where she worked with the world’s leading brands, retailers and financial organizations, bringing to market actionable data products that help companies make key business decisions. She began her career at Booz & Co. after completing her MBA from Columbia University and a degree of economics from Binghamton University.
Christine Edwards
VP of Research
Christine has more than 15 years of leadership experience delivering and developing data-driven market research. Her progressive career at gap intelligence began as a Sr. Analyst, where she excelled in the role, and progressed to run the Market Research Team. She currently focuses on evolving and delivering the OpenBrand market research product and managing a high-performing market research team that reliably delivers key insights to inform customer strategies and produce quantifiable results.
Christine holds a B.S. in Business Management and is certified in Agile and EOS leadership methodologies. She has also been honored as a San Diego Magazine finalist for Women Who Move the City.
Nolan Hansen
VP of Finance
Nolan is the Vice President of Finance at OpenBrand, bringing nearly twenty years of finance, accounting, and business operations experience to the company. Over the course of his career, he has led, built, and adapted finance and accounting teams at multiple SaaS organizations to accelerate growth and meet the changing needs of scaling businesses. Previously, he served as Vice President of Finance at Outlier.org, and held leadership positions at Propeller Industries and Classy.org. Nolan is a California licensed CPA and received his B.S. in Accounting from Nebraska Wesleyan University.
Contact the OpenBrand Team
We’d love to discuss your market intelligence needs. Please reach out for help with the following, as well as any other specific questions, research needs, or inquiries.
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Start a research project with OpenBrand
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Learn more about our market solutions
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Request a demo of our platform
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Ask an analyst — research support
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Request a complimentary data report for your brand
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Request sample data
We look forward to hearing from you — and partnering to bring our unmatched retail data to your business.
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