Finding the right data provider can be overwhelming. Everyone claims to be “the best” with “unmatched” data — and sorting through smoke screens isn’t time well spent.
Beyond the Smoke Screens
What Makes OpenBrand the Right Retail Data Provider?
OpenBrand stands out by pairing decades of durables expertise with next-gen data processing and modeling to remove noise, eliminate questions, and deliver the market answers you need.
The Factors That Set Us Apart
Data Difference
Introducing a New Standard in Retail Data
Our retail market intelligence solutions empower clients to build dynamic pricing models, identify assortment gaps, and generate detailed reports that drive results.
At OpenBrand, we are pioneering a new path for retail data
Gain actionable insights faster than ever through OpenBrand’s proprietary data processing technology. How it works:
- Interprets unstructured data with human-like understanding for exceptional accuracy.
- Eliminates template reliance, enabling onboarding of retailers in hours, not weeks.
- Processes complex details like nuanced pricing structures or product categories.
Enter new markets confidently with industry-standard datasets.
Here’s how it works:
- Ensures new categories are comprehensive, accurate, and actionable through a 32-stage process
- Integrates online data with transaction streams like e-receipts and clickstreams
- Enables clients to map markets from scratch and optimize product assortments
Stay ahead of competitors with real-time, 360-degree insights. How it works:
- Tracks products across online and in-store channels using AI and human validation
- Matches SKUs, part numbers, and attributes for precise product alignment
- Monitors emerging trends, like viral videos, ensuring early awareness of shifts
Proprietary Modeling
Bringing Together a Mosaic of Retail Data
At OpenBrand, more retail data means more accurate insights
Other companies rely on one data source to represent the truth. OpenBrand takes multiple sources, applies advanced modeling, and uncovers the truth. Our solution delivers a proprietary statistical model that produces the most accurate share estimates and SKU rankings for each product category.
The methodology combines rigorous data science that leverages:
- Transaction data
- Page views
- Promotional cadences
- Sources with deep expertise from our experts and our customers/partners
OpenBrand Inputs
Transaction Data
Retail & Web Data
Consumer Survey Data
Custom Insights
In-Store / Ecommerce
Global Coverage
PESO Media Data
Analyst Reports
Pricing & Promotions
Clickstream Records
Floor Shops
By integrating these diverse signals and unique industry data, you get a detailed picture of market share, performance trends, and the underlying drivers shaping your market.
Industry Expertise
Ensuring Your Market Data Aligns With Your Market
At OpenBrand, industry and category experience is the foundation for the most accurate retail data
Our deep understanding of market dynamics, category trends, and consumer behavior allows us to go beyond surface-level insights, delivering precise and context-rich data that drives smarter decisions. We know what matters, what signals to trust, and how to refine data for maximum impact.
20+ Years' Leadership
OpenBrand is rooted in durables — and built for the future of your business
OpenBrand brings together TraQline and Gap Intelligence, two renowned market intelligence companies, to deliver an integrated data system — where our clients get all the data they need in one place. Our company was built on the foundation of industry experience and category expertise like no other provider in the market. No one understands durables like us, and our intelligence shows that.
Expert Analyst Team
Our analysts: your partner in easily understanding the market
Our analyst and research team of 12 experts brings a combined 110+ years of industry experience, making us a trusted authority in retail intelligence. Covering 35+ key categories, our analysts provide ongoing analysis on market trends and data insights to client inquires and custom research requests, our analysts help get to the bottom of the answers needed most, when our clients need them.
What This Means For You
Market Data You Actually Can't Get Anywhere Else
At OpenBrand, we say our data is unmatched because we can prove it
What you get with OpenBrand goes beyond what other data providers in consumer durables can deliver.
Insights from the longest running consumer tracking survey in the industry. Market share data that looks beyond just receipts to represent the truest version of the market. Pricing and promotions data, category expert analysts, and AI-powered media tracking capabilities.
When we say we deliver the best data you can find in the market, we mean it. But don’t just take our word for it…
Contact the OpenBrand Team
We’d love to discuss your market intelligence needs. Please reach out for help with the following, as well as any other specific questions, research needs, or inquiries.
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Start a research project with OpenBrand
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Learn more about our market solutions
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Request a demo of our platform
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Ask an analyst — research support
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Request a complimentary data report for your brand
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Request sample data
We look forward to hearing from you — and partnering to bring our unmatched retail data to your business.
2024 Year in Review Reports
Recap 2024 with competitive intelligence, pricing & promotions, and market measurement data across durable goods, consumer electronics, and IT categories in our analyst-led Year in Review reports.
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