Industry Analyst Research & Custom Inquiries
Stay ahead of industry news — and get the synthesized insights you need to understand the market. Our seasoned category experts uncover critical, industry-specific information that drives strategic decision-making through syndicated research.
Our category experts deliver...
Market trends reports & analyses
Custom client data requests
Deep dives into emerging trends
Our analysts deliver on-demand research, responding to specific client inquiries for ad-hoc research requests, as well as through syndicated weekly, monthly, quarterly reports, and presentations that help keep our clients up-to-date on real-time market dynamics.
Know Why. Win Share.™
Custom Client Inquiries,Category Expert Analysis
Our category experts help empower OpenBrand clients with the actionable insights and answers they need — right when they need it.
Our clients submit inquiries to specific category specialists on our analyst insights team that align with their needs.
Once received, team members spring into action, leveraging their industry-focused knowledge alongside cutting-edge custom research and survey tools to deliver timely, accurate, and in-depth data.
Unique Insights: Analyst Reports
At OpenBrand we pride ourselves on our ability to not just answer questions, but to anticipate related areas of interest yielding a more comprehensive and holistic view of the market.
Our analyst insights team collaborates across specialties, ensuring both deep category knowledge and broad market understanding. With access to that cross functional team our clients gain a competitive edge, identifying industry or segment-specific opportunities and potential challenges before they become apparent to competitors.
Trust in our analyst insights team to be the category-expert partners on top of key events and periods to help you navigate complex market shifts and competitive dynamics.
Trusted by global brands, retailers, distributors, and suppliers
Custom Surveys
Leverage precision market research with OpenBrand’s state-of-the-art proprietary surveys and let our team help you connect those insights to what you are seeing in our syndicated data.
Designed to deliver deep, actionable insights, our survey solution offers unparalleled flexibility and accuracy to answer burning strategic questions and to understand the pulse of the market and consumer sentiment, with the option to target specific key demographics.
Analyze Consumer Sentiment
Uncover thoughts, feelings, and motivations driving a target audience. Use custom sentiment analysis questions to reveal emotional drivers and preferences shaping consumer behavior.
Answer Deeper Questions
Combining both qualitative and quantitative research OpenBrand’s custom surveys answer questions such as, “what drives shopper purchase behavior,” or “which retailers are being considered,” and much more.
Competitive Analysis
Through OpenBrand’s survey, our clients obtain insights and actionable data to fully understand the competition; uncovering loyalty driver, gaps in the marketplace, and other behaviors to help obtain a strategic advantage.
Tailor to Each Client’s Needs Quickly
Customize question types, survey flow, and reporting dashboards to match specific research requirements and organizational preferences. Our clients benefit from our streamlined process and extensive respondent network, significantly reducing turnaround time compared to traditional methods.
Target Specific Demographics
With precise demographic targeting, our clients are able to reach their exact audience whether that is millennials in urban areas or senior executives in niche industries. At OpenBrand, our surveys reach the right respondents.
Validate Business Claims
Support evidence-based marketing messages, product decisions, or business strategies with data through OpenBrand’s custom surveys. Our methodology produces statistically significant results that withstand scrutiny.
Marrying Custom Survey Results With Market Data
How do the results of custom surveys align with broad market trends? Part of our custom research includes drawing correlation between what the market is saying with the output of any custom research.
Key Insights from OpenBrand's
Syndicated Data
- Understand how pricing changes affect consumer sentiment
- Measure promotional campaign effectiveness on brand perception
- Track how consumer sentiment shifts during different pricing and promotional periods
Business
Benefits
- More complete view of market dynamics by connecting consumer feelings with actual market activities
- Better understanding of price sensitivity and its relationship to brand perception
- Ability to optimize promotional strategies based on consumer sentiment data
Actionable
Outcomes
- Fine-tune pricing strategies based on consumer sentiment thresholds
- Design promotions that resonate with consumer preferences
- Identify optimal timing for promotional activities
Economic Forecasting & CPI
OpenBrand combines comprehensive industry data with proprietary consumer shopping insights to build advanced analytical models that provide holistic and forward-thinking views of market dynamics.
Monthly CPI-DPG
Publicly Available
OpenBrand’s Consumer Price Index (CPI) for the Durable and Personal Goods (DPG) markets provides critical insights into pricing trends across key consumer product categories. Using data from over 200,000 products, our CPI provides more than double the coverage of the BLS CPI and highlights overall price shifts, promotional activity, and macroeconomic context, along with category-specific trends.
Weekly CPI & Same Day Pricing Data
For more detailed analysis of market pricing, our weekly CPI reporting and same-day SKU-level data is available by subscription.
This real-time data empowers our clients to monitor market shifts and competitive discounts in order to stay ahead in an ever-changing market.
Market Forecasting
From macroeconomic indicators to consumer purchasing behavior, our forecasts equip companies with the knowledge to stay ahead of their competitors.
FORECASTING SOLUTIONS AVAILABLE:
- Market Pricing
- Retail Sales
- Shipments
Your market questions — our expert answers
How can you get the answers you need if you never ask the question? From competitive pricing, category performance, share insights, or beyond — our team of category expert analysts is here to help.
Read our latest blogs and insights
Consumer Price Index: Durable and Personal Goods | March 2025
This April 2025 edition of the OpenBrand CPI offers insights into March price movements and trends…
Consumer Price Index: Durable and Personal Goods | February 2025
This March 2025 edition of the OpenBrand CPI offers insights into February price movements and…
Home Depot vs. Lowe’s Earnings Call Reviews: Q4 2024 Market Intelligence
Earnings reports provide a valuable snapshot of a retailer’s financial performance, offering…
How to Leverage Competitive Pricing Intelligence to Stay Ahead of Tariffs and Market Volatility
Introduction: Why Competitive Pricing Intelligence Matters in an Uncertain Market For brands and…
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