Industry Analyst Research & Custom Inquiries
Stay ahead of industry news — and get the synthesized insights you need to understand the market. Our seasoned category experts uncover critical, industry-specific information that drives strategic decision-making through syndicated research.
Custom Research Offerings
Market trends analysis
Competitive intelligence
Deep dives into emerging trends
Our analysts deliver on-demand research, responding to specific client inquiries for ad-hoc research requests, as well as through syndicated weekly, monthly, quarterly reports, and presentations that help keep our clients up-to-date on real-time market dynamics.
The Power of Custom Research
Clients of OpenBrand regularly submit inquiries to specific category specialists on our analyst insights team that align with their needs.
Once received, team members spring into action, leveraging their industry-focused knowledge alongside cutting-edge custom research and survey tools to deliver timely, accurate, and in-depth data.
This output empowers OpenBrand clients with the actionable insights and answers they need — right when they need it.
Unique Insights: Analyst Reports
At OpenBrand we pride ourselves on our ability to not just answer questions, but to anticipate related areas of interest yielding a more comprehensive and holistic view of the market.
Our analyst insights team collaborates across specialties, ensuring both deep category knowledge and broad market understanding. With access to that cross functional team our clients gain a competitive edge, identifying industry or segment-specific opportunities and potential challenges before they become apparent to competitors.
Trust in our analyst insights team to be the category-expert partners on top of key events and periods to help you navigate complex market shifts and competitive dynamics.
Trusted by global brands, retailers, distributors, and suppliers
Custom Survey Solution
Leverage precision market research with OpenBrand’s state-of-the-art proprietary surveys and let our team help you connect those insights to what you are seeing in our syndicated data.
Designed to deliver deep, actionable insights, our survey solution offers unparalleled flexibility and accuracy to answer burning strategic questions and to understand the pulse of the market and consumer sentiment, with the option to target specific key demographics.
Analyze Consumer Sentiment
Uncover thoughts, feelings, and motivations driving a target audience. Use custom sentiment analysis questions to reveal emotional drivers and preferences shaping consumer behavior.
Answer Deeper Questions
Combining both qualitative and quantitative research OpenBrand’s custom surveys answer questions such as, “what drives shopper purchase behavior,” or “which retailers are being considered,” and much more.
Competitive Analysis
Through OpenBrand’s survey, our clients obtain insights and actionable data to fully understand the competition; uncovering loyalty driver, gaps in the marketplace, and other behaviors to help obtain a strategic advantage.
Target Specific Demographics
With precise demographic targeting, our clients are able to reach their exact audience whether that is millennials in urban areas or senior executives in niche industries. At OpenBrand, our surveys reach the right respondents.
Validate Business Claims
Support evidence-based marketing messages, product decisions, or business strategies with data through OpenBrand’s custom surveys. Our methodology produces statistically significant results that withstand scrutiny.
Tailor to Each Client’s Needs Quickly
Customize question types, survey flow, and reporting dashboards to match specific research requirements and organizational preferences. Our clients benefit from our streamlined process and extensive respondent network, significantly reducing turnaround time compared to traditional methods.
Marrying Custom Survey Results With Market Data
How do the results of custom surveys align with broad market trends? Part of our custom research includes drawing correlation between what the market is saying with the output of any custom research.
Key Insights from OpenBrand's
Syndicated Data
- Understand how pricing changes affect consumer sentiment
- Measure promotional campaign effectiveness on brand perception
- Track how consumer sentiment shifts during different pricing and promotional periods
Business
Benefits
- More complete view of market dynamics by connecting consumer feelings with actual market activities
- Better understanding of price sensitivity and its relationship to brand perception
- Ability to optimize promotional strategies based on consumer sentiment data
Actionable
Outcomes
- Fine-tune pricing strategies based on consumer sentiment thresholds
- Design promotions that resonate with consumer preferences
- Identify optimal timing for promotional activities
Economic Forecasting
OpenBrand combines comprehensive industry data with proprietary consumer shopping insights, powering advanced analytical models that provide a holistic and forward-thinking size and view of market dynamics.
From macroeconomic indicators to consumer purchasing behavior, our forecasts equip companies with the knowledge to stay ahead of their competitors.
Manufacturers, retailers and investors all benefit from OpenBrand’s economic forecasting, which turns data into actionable business strategies to drive success in the competitive world of consumer durables and beyond.
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