OpenBrand’s Durables Data by the Numbers
100%
Market Coverage
270+
Products Covered
20+
Years of
History
18M
Buyer
Surveys
40M
Transaction
Records
The consumer durables market is ever-changing
Know why and win share with OpenBrand
New trends emerge. Competitive opportunities arise. Products enter and leave the market. Consumer buying behavior shifts. Social media surges impact brand loyalty. Without the right data, understanding how the household durables industry is being impacted by these factors can be challenging — and finding the “right” data can feel nearly impossible.
Redefining Data in Durables
OpenBrand is the key to clarity. We are shaping the future of the consumer durables industry, combining advanced AI technology and unique data with our rich history as the leading data provider for the durable goods market.
Our ongoing commitment to leverage the latest AI technology – to deliver the most comprehensive market data available – empowers brands and retailers with actionable insights that drive innovation, sharpen their competitive edge, and enable them to anticipate market shifts.
Redefining Data in Durables
OpenBrand is the key to clarity. We are shaping the future of the consumer durables industry, combining advanced AI technology and unique data with our rich history as the leading data provider for the durable goods market.
Our ongoing commitment to leverage the latest AI technology – to deliver the most comprehensive market data available – empowers brands and retailers with actionable insights that drive innovation, sharpen their competitive edge, and enable them to anticipate market shifts.
How Consumer Durables Brands & Retailers Use OpenBrand
Powered by advanced AI technology, OpenBrand makes understanding the consumer durables market easier than ever. From top-level retailer and brand data to detailed SKU-level market measurement, pricing and promotion, and more, our comprehensive industry-wide data solutions empower businesses to redefine innovation and win the market.
Market Measurement
Track market share across durable goods retailers and brands — and understand the shifting preferences of the durables consumer. Understand competitive market position, align strategy with the market, and more.
Pricing & Promotions
Monitor industry movement at the product-level, including new placements in stores, pricing adjustments, promotional events, and more. Inform product strategy and boost competitive placements.
Brand Monitoring
How are consumer durables brands showing up in the media? Track the most important brands in the market and identify new up and comers across retail media, digital ad platforms, social channels like TikTok and YouTube, and more.
Market Intelligence
OpenBrand goes beyond just data. Our category experts generate detailed research reports on changes in the durables industry. Work with our analysts and never miss competitive shifts in the market. Save time and know more.
"OpenBrand is a vital logic check on your brand performance, including that of your customers and competitors. In a time of information overload, it is increasingly important to have a stable, repeatable platform like OpenBrand."
Director of Product MarketingDelta Faucets
Consumer Durables Market Coverage
We cover more than 270 consumer durables product categories, delivering the greatest depth and breadth available in durables market intelligence
- Auto Tires & Batteries
- Consumer Electronics
- Fitness Equipment
- Grills & Smokers
- Hand & Lawn Tools
- Home Furniture
- Home Improvement
- Kitchen & Bath
- Major Appliances
- Mattresses
- Outdoor Power Equipment
- Paint & Stain
- Power Tools
- Small Appliances
What makes OpenBrand the leader in consumer durables data?
Not only are we the only data provider focused on delivering both breadth and depth of industry coverage in consumer durables, but our durables roots trace back over 20 years.
OpenBrand was founded as a combination of two renowned durables-focused companies. We conduct and provide analytics for the longest running consumer tracking survey focused on the consumer durables space. Our teams pioneered SKU-level market share insights for the industry. And we have been a trusted partner for durable goods businesses like GE, Home Depot, Samsung, and more for decades.
Now, we are building on that foundation, bringing together our trusted data with new, innovative data sources and advanced AI technology to deliver the insights businesses need to win.
OpenBrand is rooted in durables — and built to lead the industry forward.
Trusted by global brands, retailers, distributors, and suppliers
2024 Year in Review Reports
Recap 2024 with competitive intelligence, pricing & promotions, and market measurement data across durable goods, consumer electronics, and IT categories in our analyst-led Year in Review reports.
Read our latest blogs and insights
Televisions: 2024 Year-In-Review
The 2024 TV market witnessed dynamic shifts driven by innovative product launches, strategic…
Printer Hardware: 2024 Year-In-Review
Our printer hardware year-in-review report recaps printer hardware launches, placements, pricing…
Smartphones: 2024 Year-In-Review
Our smartphone year-in-review report recaps smartphone launches, placements, pricing and…
Advancing Market Intelligence: Announcing Our Collaboration With NIQ
NIQ and OpenBrand Announce Strategic Collaboration to Revolutionize Market Intelligence for…
