Popular Use Cases
How Retailers Win With OpenBrand
Monitor competitor movement across key revenue streams
- Track how competitors are shifting pricing and promotions
- Monitor movement across online vs. in-store channels
- Understand urban vs. rural breakdown, along with other geo-areas
- Analyze trends around peak periods (Black Friday, etc.)
Scale private label product matching and streamline launches
- Reduce the legwork and scale faster with our comprehensive product library, complete with full spec build outs
- Uncover revenue opportunities with data on private labels pricing at other retailers
- Reduce manual work with automated soft matching
- Find white space opportunities faster with market-wide visibility
Amplify gap analysis & assortment planning
- Uncover products missing in your assortment and revenue opportunities with our ability to match up transaction data from other retailers with gap analysis data
- Get insights across top-level category to item-level
- Understand what models sell at your competitors
Track market share shifts
- See share split by category across leading retailers
- Know where brands are driving share for your competitors
- Identify which models drive share
- Monitor how large online retailers are stealing share
See product availability with new granularity
- Identify product assortment gaps
- See inventory down to the zip code, DMA, or store-level
Discover in-depth consumer understanding
- Uncover true buyer demographics with data derived directly from consumers shopping your stores
- Understand market perception and “why behind the buy” insights
- Know what other retailers are in the consideration set
OpenBrand Data Coverage
2500+
Brands covered
5.8B
Transaction records
18M
Buyer surveys
20+
Years of data
Retailer Needs. OpenBrand Solutions.
OpenBrand’s data technologies eliminate retailer concerns around data quality
Relying on traditional web scraping for data collection means relying on outdated technologies, and oftentimes results in blocked crawlers, incomplete datasets, and missed opportunities.
At OpenBrand, we use proprietary and state-of-the-art data collection processes and technologies to circumvent this traditional barriers and quality concerns. With our optical data collection and AI data processing, we take collecting unstructured data to the next level, delivering the most accurate and complete data sets available.
Our product library helps retailers see how private label products fit into market with clarity
OpenBrand is built on the most comprehensive product library in durables — giving retailers the ability to soft match new private label products and understand how those products fit in the market with greater ease.
Our platform can also help retailers identify where brand is less important to consumers across the durables market creating more opportunities for private label offerings to maximize investment.
Our product flywheel simplifies scaling to meet retailer coverage needs
Need data coverage in a new market? Our product flywheel simplifies scaling to meet retailers needs and category coverage, allowing us to bring our data to new categories with ease and accuracy.
Your market, your data — however you need it
We deliver our data, fully processed and categorized, in whatever format works best for your specific use case.
From our interactive, state-of-the-art dashboard to API data feeds to expert analyst expertise, helping you take the data one step further, you can ingest our data however you like.
Your eyes and ears in the market
Our analysts keep a pulse on the market — so you don’t have to.
OpenBrand clients have access to our category expert analysts, who deliver proactive and reactive market analyses on the latest trends and happenings across the industries we serve — from market intelligence reports to custom research requests.
OpenBrand’s economic solutions prepare retailers for volatile markets
Led by our Chief Economist, our CPI and forecasting tools give retailers in-depth insight into what changes are coming and help them prepare business strategy even during turbulent market changes.
The OpenBrand CPI data is available to the public monthly, with weekly data available for clients. Our Forecasting solutions are currently available for pricing and shipments.
OpenBrand is a trusted provider for durables retailers
Our data is backed by over 20 years of expertise in the durables industry. We partner with big box retailers, as well as the manufacturers and brands that fill their stores, in order to understand the market and our users better than any other provider.
Retailer Needs. OpenBrand Solutions.
OpenBrand’s data technologies eliminate retailer concerns around data quality
Relying on traditional web scraping for data collection means relying on outdated technologies, and oftentimes results in blocked crawlers, incomplete datasets, and missed opportunities.
At OpenBrand, we use proprietary and state-of-the-art data collection processes and technologies to circumvent this traditional barriers and quality concerns. With our optical data collection and AI data processing, we take collecting unstructured data to the next level, delivering the most accurate and complete data sets available.
Our product library helps retailers see how private label products fit into market with clarity
OpenBrand is built on the most comprehensive product library in durables — giving retailers the ability to soft match new private label products and understand how those products fit in the market with greater ease.
Our platform can also help retailers identify where brand is less important to consumers across the durables market creating more opportunities for private label offerings to maximize investment.
Our product flywheel simplifies scaling to meet retailer coverage needs
Need data coverage in a new market? Our product flywheel simplifies scaling to meet retailers needs and category coverage, allowing us to bring our data to new categories with ease and accuracy.
Your market, your data — however you need it
We deliver our data, fully processed and categorized, in whatever format works best for your specific use case.
From our interactive, state-of-the-art dashboard to API data feeds to expert analyst expertise, helping you take the data one step further, you can ingest our data however you like.
Your eyes and ears in the market
Our analysts keep a pulse on the market — so you don’t have to.
OpenBrand clients have access to our category expert analysts, who deliver proactive and reactive market analyses on the latest trends and happenings across the industries we serve — from market intelligence reports to custom research request.
OpenBrand’s economic solutions prepare retailers for volatile markets
Led by our Chief Economist, our CPI and forecasting tools give retailers in-depth insight into what changes are coming and help them prepare business strategy even during turbulent market changes.
The OpenBrand CPI data is available to the public monthly, with weekly data available for clients. Our Forecasting solutions are currently available for pricing and shipments.
OpenBrand is a trusted provider for durables retailers
Our data is backed by over 20 years of expertise in the durables industry. We partner with big box retailers, as well as the manufacturers and brands that fill their stores, in order to understand the market and our users better than any other provider.
CROSS-ORGANIZATIONAL APPLICATION
Empowering Teams Across Your Organization
Do more with less. When it comes to market data, this means finding a tool that delivers a full view of your market. OpenBrand brings comprehensive market intelligence into one place to power stronger decision-making across your organization without the need for multiple providers.
Category Managers
Improve category understanding with in-depth category-level insights, from top brands to what consumers shop your category and how this differs from others
Consumer Insights
Know your consumer better than ever and build more precise shopper profiles with behavior insights including, demographics, preferences, and trends
Leadership
Gain perspective on how top-level business is shifting, as well as the depth of data needed to empower your entire organization
Marketing & Brand
Strengthen competitive positioning, know your audience, and create messaging that better resonates with consumers
Merchants
Optimize assortment and pricing with inventory data, product insights, and more to maximize product line review results and improve store ROI
Pricing
Optimize pricing strategizes with consumer demand insights and competitive pricing, promotions, and placement data
Product Managers
Track how your private label product lines are shifting in market and where demand is growing with product and consumer insights
Request a Demo
Discover the data making a difference for our retailer clients
Our unmatched market insights deliver must-have competitive insights across durable goods categories. We’re changing the game on how retailers understand their market — bringing new awareness to market share shifts, consumer behavior, pricing and promotions, inventory tracking, and beyond.
Ready to see the competitive market data available for your business?
Comprehensive Market Intelligence
Supporting Retailer Growth Through Industry-Leading Data
Delivering unmatched market data — from share to consumer insights to pricing and promotions — all backed by our expert analyst support, OpenBrand delivers the full market coverage you need to win.
Market Measurement
Monitor market share shifts and understand consumer perception — the complete market picture you need to grow share
Competitive Intelligence
Accurately monitor product, pricing, promotions, inventory, and media presence in real-time — to easily identify opportunities to win
Custom Research
Leverage custom insights and top-tier data support from our expert category analysts — acting as your eyes and ears in the market
Trusted by global brands, retailers, distributors, and suppliers
2024 Year in Review Reports
Recap 2024 with competitive intelligence, pricing & promotions, and market measurement data across durable goods, consumer electronics, and IT categories in our analyst-led Year in Review reports.
Read our latest blogs and insights
Consumer Price Index: Durable and Personal Goods | March 2025
This April 2025 edition of the OpenBrand CPI offers insights into March price movements and trends…
What the Kitchen Market Needs to Know About Appliance Tariffs, Pricing & More
As we move into Q2 2025, the kitchen appliance industry is facing a period of noteworthy…
3 Ways OpenBrand is Revolutionizing Retail Intelligence
In today’s hyper-competitive retail environment, actionable data is the lifeblood of strategic…
Announcing Market Pricing Forecast Products, Delivering Unmatched Accuracy in Inflation Prediction
March 19, 2025 – [San Diego, California] – OpenBrand, a leader in real-time market intelligence…
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