OpenBrand’s Consumer Electronics Market Data
MarketShare
Brand, Retailer, SKU
Weekly
Pricing & Promotions
ConsumerInsights
“Why” Behind the Buy
Store-Level
Inventory Tracking
Custom Insights
Analyst-Led
Market Share
Pricing & Promotions
Consumer Insights
Inventory Tracking
Custom Insights
You wouldn't use a TV to count your steps.Don't use the wrong data to understand your market.
When you use the wrong tool, the job doesn’t get done right. Most data providers mask retailer data and overlook industry-complexities, leaving critical gaps in visibility.
OpenBrand is built for the consumer electronics market. With data unmasked at a level other providers can’t deliver, everything from our SKU-level pricing and promotion to our market-wide share shifts is designed to give you the right signal – without manual site crawling or disconnected feeds.
The right tool. The right data. No masking, no guesswork. Built for how the CE industry actually works.
Trusted by global brands, retailers, distributors, and suppliers
Popular Use Cases
How Consumer Electronics Brands & Retailers Use OpenBrand to Win
Track market share – unmasked and built to understand the nuances of your market
Discover the most accurate brand and SKU-level share data, available across leading retailers like Best Buy, Amazon, Walmart, and more.
OpenBrand delivers a dynamic multi-source market share approach that better accounts for nuances specific to the Consumer Electronics market.
Know how prices and promotions move in the market — as it happens
See how your pricing compares to other Consumer Electronics retailers, brands, and models. Track SKU-level promotions and tie price changes directly to shifts in market share.
OpenBrand’s real-time pricing and promotions data allows you to spot market moves as they happen and adjust your strategy before competitors do.
Understand the CE buyer and their motivations with real shopper insights
Uncover the buyer behavior behind every Consumer Electronics purchase so you can see exactly what drives awareness, preference, and final choice. Know which brands and retailers make it into the consideration set, who attracts and converts the most shoppers, why shoppers buy, and more.
OpenBrand’s consumer insights come from our long-running durables tracking survey, revealing the “why” behind the buy straight from real Consumer Electronics shoppers.
Guide future product strategy based on SKU-level feature trend data
With feature and model-level analytics for Consumer Electronics (screen size, resolution, connectivity, smart features, and more), you can keep a close watch on how the market shifts and how specs are trending.
OpenBrand’s rich historical data and robust product library, complete with detailed specs, lets you track trends over time at exactly the level of detail you need.
Adjust inventory in real-time with stock levels by store – yours and your competitors’
Track competitive stock availability for key Consumer Electronics models, spot where high-demand SKUs are out of stock, and respond quickly to changes in assortment across products.
OpenBrand’s Key SKU Inventory tool lets you monitor Consumer Electronics availability by retailer, brand, store, zip code, and more.
Request a Demo
All the Consumer Electronics data you need, all in one place
From feature trends to SKU-level pricing, OpenBrand gives you a full view of the Consumer Electronics market. Schedule a 15-minute walkthrough with our team to see how Consumer Electronics brands use OpenBrand to make faster decisions and drive measurable growth.
Ready to see the data powering smarter decisions for leading Consumer Electronics brands and retailers?
Consumer Electronics Category Coverage
Computing Category Group
Computer Monitors
Desktop Computers
Laptops / Notebooks
Tablets
Wi-Fi Routers
Other
4K Ultra HD TVs
Digital Video Recorders
eReaders
Gaming Consoles
Headphones
LED/LCD TVs
Prepaid Cell Phones
Printers
Projectors
Satellite Dish Systems
Smartphones
Smart Wrist Wearables
Sound Bars
Voice Assistant Speakers
Consumer Electronics Research
Explore Our Computing Dashboard
Access quarterly computing market data in MarketSignal — free and no subscription — including market share, pricing, promotions, and consumer insights.
Frequently Asked Questions
Consumer electronics move on fast launch cycles and heavy event promotions, and many share sources mask individual retailer performance. OpenBrand’s MarketShare reports unmasked share at each individual retailer and down to the SKU, built on more than 20 years of consumer electronics tracking. Paired with OpenBrand’s pricing, promotion, and spec data, you can see not just that share moved but what caused it.
Our consumer insights are derived from the industry’s longest running consumer tracking survey, delivering draw, close, leakage, and other shopper data you can’t find anywhere else.
OpenBrand models Consumer Electronics market share with a dynamic, multi-source methodology that combines six data sources, four of them proprietary, including receipt data, web data, clickstream, consumer surveys, and in-store collection. The model is calibrated over time with brand and retailer feedback, so it can serve as a second source to check your numbers or a primary read where retailers do not report. Share is available in units and dollars, by retailer, brand, and SKU. All our market share data is unmasked and independently sourced.
OpenBrand tracks the retailers that shape the consumer electronics market, including Best Buy, Amazon, and Walmart. Share is reported retailer by retailer rather than masked inside a channel total, so you can see exactly where a TV, laptop, or wearable is winning. OpenBrand’s broader web data covers more than 200 retailers for pricing and assortment context.
Pricing, promotions, and inventory update as frequently as same-day, which matters when a Prime Day or Black Friday price move can reset a category in hours. OpenBrand’s modeled market share is refreshed monthly and reflects the previous month, with up to four years of history. Consumer insights from MindShare are collected daily and delivered on a quarterly cadence.
Yes. OpenBrand covers the full market, from value TVs and entry-level laptops to flagship displays, premium computing, and high-end audio. You can see how specs like screen size, resolution, processor, and smart features drive price and share at each tier.
Yes. OpenBrand tracks consumer electronics at the SKU and spec level, including screen size, resolution, connectivity, and smart features. That lets you follow format shifts across TVs, computing, and wearables, and see which specs are winning share at each retailer.
You’ll see OpenBrand’s Consumer Electronics data live in the platform across TVs, laptops, monitors, tablets, wearables, and more. We’ll walk through how your brand and SKUs compare at retailers like Best Buy, Amazon, and Walmart, how pricing moved during recent promotional events, and where competitors are gaining share. Book a demo now to see the data for yourself.
"We have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs based on the customized data reports we receive."
Marketing Production ManagerChervon
Why OpenBrand leads in consumer electronics market intelligence
Founded with the combination of two renowned consumer electronics data companies, OpenBrand has been in the business of CE for over 20 years.
We conduct and provide analytics for the longest running consumer tracking survey focused on durable goods, which includes electronics. For years our 4Ps data has been critical in helping countless brands see around corners and unmask SKU-level retailer data. Now we are building on that foundation, delivering unparalleled access to deep, industry-wide data in real-time that other providers can’t match. Focused on innovation, we are marrying unmatched data accuracy, speed, and dependability with deep industry expertise to help power the growth of the industry.
From granular product-level insights to broad market trends, our data is tailored to meet the specific needs of consumer electronics businesses.
EXPLORE OUR DATA
Public Quarterly Market Dashboards
OpenBrand’s data is available to the public through MarketSignal, our quarterly overview dashboards, delivering market share, pricing, promotions, and purchase insights.
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