OpenBrand’s CE Data by the Numbers
100%
Market Coverage
20+
Years of History
214M
Retailers
Covered
361
Brands
Covered
12M
Buyer Surveys
The consumer electronics market is faster than everKnow why and win share with OpenBrand
As new trends emerge and competitors enter or leave the consumer electronics market, staying ahead becomes more complex. Shifts in consumer behavior and the rise of social media influence add additional layers of complexity to brand loyalty. Without access to the right data, gaining a clear understanding of these changes can seem almost impossible.
Transforming Consumer Electronics Data
OpenBrand brings clarity to this complex market. Combining the most timely and accurate data, with state-of-the-art data analytics that leverage our long-standing expertise as the leading provider of CE market insights, we are helping shape the future of consumer electronics.
Our data empowers consumer electronics retailers and brands to drive innovation, strengthen their competitive position, and foresee changes in the market landscape.
Transforming Consumer Electronics Data
OpenBrand brings clarity to this complex market. Combining the most timely and accurate data, with state-of-the-art data analytics that leverage our long-standing expertise as the leading provider of CE market insights, we are helping shape the future of consumer electronics.
Our data empowers consumer electronics retailers and brands to drive innovation, strengthen their competitive position, and foresee changes in the market landscape.
How Consumer Electronics Retailers & Brands Use OpenBrand
Powered by the latest technology, our comprehensive data – from market share to custom reporting – enables businesses to innovate and capture market share before competitors.
Market Measurement
How is share trending with the top consumer electronics retailers and brands? Are consumer preferences shifting? What is driving electronics purchases? Get the data needed to strengthen competitive market position, know your consumers, align strategy with the market, and more.
Pricing & Promotions
Track competitive movement in real-time, from price changes to promotional strategy shifts, and more. Inform your product strategy and boost competitive market presence through data.
Brand Monitoring
Monitor the media presence of top consumer electronics retailers and brands within retail media, social platforms including TikTok and YouTube, digital ad channels, TV, and more. Analyze visibility and market impact across key digital channels.
Market Intelligence
OpenBrand goes beyond just data. Our category experts generate detailed research, reporting on changes in the consumer electronics. Work with our experts and never miss competitive shifts in the market. Save time and know more.
"I wanted to say 'thank you' for all of your assistance and support! OpenBrand is fantastic and truly responsive in providing GREAT customer service. OpenBrand’s professionalism and 'can do' attitude is greatly appreciated."
National Field Sales ManagerLG Electronics
Consumer Electronics Product Category Coverage
- 4K Ultra HD TVs
- All-in-One Networking Boxes
- Computer Hard Drives
- Computer Monitors
- Desktop Computers
- Digital Video Recorders
- eReaders
- Gaming Consoles
- Headphones
- Laptops
- LED/LCD TVs
- Notebooks
- Prepaid Cell Phones
- Printers
- Projectors
- Satellite Dish Systems
- Smartphones
- Smart Wrist Wearables
- Sound Bars
- Tablets
- Voice Assistant Speakers
- Wi-Fi Routers
Why OpenBrand leads in consumer electronics market intelligence
Founded with the combination of two renowned consumer electronics data companies, OpenBrand has been in the business of CE for over 20 years.
We conduct and provide analytics for the longest running consumer tracking survey focused on durable goods, which includes electronics. For years our 4Ps data has been critical in helping countless brands see around corners and unmask SKU-level retailer data. Now we are building on that foundation, delivering unparalleled access to deep, industry-wide data in real-time that other providers can’t match. Focused on innovation, we are marrying unmatched data accuracy, speed, and dependability with deep industry expertise to help power the growth of the industry.
From granular product-level insights to broad market trends, our data is tailored to meet the specific needs of consumer electronics businesses.
Trusted by global brands, retailers, distributors, and suppliers
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