OpenBrand’s Outdoor Power Equipment Market Data
MarketShare
Brand, Retailer, SKU
Weekly
Pricing & Promotions
ConsumerInsights
“Why” Behind the Buy
Store-Level
Inventory Tracking
Custom Insights
Analyst-Led
Market Share
Pricing & Promotions
Consumer Insights
Inventory Tracking
Custom Insights
You wouldn't use a hedge trimmer to mow your lawn.Don't use the wrong data to understand your market.
When you use the wrong tool, the job doesn’t get done right. Generic data providers and fragmented sources overlook industry-complexities, leaving critical gaps in visibility.
OpenBrand is built for outdoor power equipment. From daily SKU-level pricing and promotion data to market-wide share shifts and real-time stock visibility, everything is designed to give you the right signal, without manual site crawling or disconnected feeds. Get yesterday’s price and inventory deltas delivered directly to your BI tools within 24 hours, backed by category experts who understand the OPE market.
The right tool. The right data. Built for the nuances of the OPE industry.
Trusted by global brands, retailers, distributors, and suppliers
Popular Use Cases
How OPE Brands & Retailers Use OpenBrand to Win
Uncover opportunities to win with market share data down to the SKU
Understand how the market is changing and uncover opportunities to win share with full brand coverage and retailers including Home Depot, Lowe’s, Walmart, Amazon, and Best Buy.
Monitor the electric revolution & stay ahead of other feature trends to drive strategic decisions
With feature and model-level analytics (i.e. fuel type, product specs, etc.) across pricing, promotions, and share data, you can monitor market changes in real-time – including the shift to electric equipment.
Optimize brand positioning and know why consumers buy with shopper purchase behavior insights
What other brands and retailers are in the buyer consideration set? Why are consumers choosing one mower over another? Who draws in the most shoppers? Who closes the most? What influences are leading the consumer preference from gas to battery? OpenBrand reveals the buyer behavior behind every OPE purchase.
Drive pricing decisions backed by data with weekly competitive pricing and promotional insights
See how your pricing stacks up against other OPE retailers and models. Monitor promotional activity at the SKU level and track how price shifts impact share across the OPE market.
Make inventory decisions in real-time with stock levels by store – for your stock and your competitors’
Know the availability of OPE products by retailer, brand, and store. Monitor shelf presence for battery and gas models, identify where high-demand SKUs are out-of-stock, and respond quickly to shifts in assortment across products.
Request a Demo
Total OPE Market Insight: All the data you need, all in one place
From fuel type trends to SKU-level pricing, OpenBrand gives you a full view of the outdoor power equipment market. Connect with us today with any questions and a customized demo of the share shifts, consumer demand, and retail performance for your OPE categories.
Ready to see the data powering smarter decisions for leading OPE brands and retailers?
OPE Category Coverage
Chainsaws
Chipper/Shredders
Cordless Shears
Edgers
Hedge Trimmers
Leaf Blowers
Line Trimmers
Mowers (Riding, ZTR, etc.)
Pressure Washers
Roto-Tillers / Cultivators
Snow Throwers
The Latest OPE Research
Explore Our OPE Dashboard
Access quarterly outdoor power equipment market data in MarketSignal — free and no subscription — including market share, pricing, promotions, and consumer insights.
Frequently Asked Questions
Outdoor power equipment is seasonal, low-frequency, and in the middle of a shift from gas to battery power. A general retail dataset can misread a quiet off-season as lost share or miss low-volume SKUs entirely. OpenBrand’s MarketShare is built for durable goods, reports share at each individual retailer, and pairs it with pricing, inventory, and consumer data so you can see what is driving the change.
Our consumer insights for OPE are derived from the industry’s longest running consumer tracking survey, delivering shopper insights you can’t get anywhere else.
OpenBrand models Outdoor Power Equipment market share with a dynamic, multi-source methodology that combines six data sources, four of them proprietary, including receipt data, web data, clickstream, consumer surveys, and in-store collection. That matters in categories like corded line trimmers, where a single receipt sample can shrink to a few hundred transactions in a quarter. The result is modeled share by retailer, brand, SKU, and configuration, such as battery versus gas.
OpenBrand tracks the retailers that drive outdoor power equipment, including Home Depot, Lowe’s, Walmart, Amazon, Tractor Supply, Ace Hardware, and more. Share is reported retailer by retailer, so you can see where a battery platform is gaining and where gas still holds. OpenBrand’s consumer insights also capture shopping behavior at farm, hardware, and club retailers.
Pricing, promotions, and inventory update as frequently as same-day, so you can react to spring and fall promotions while the season is still open. OpenBrand’s modeled market share is refreshed monthly and reflects the previous month, with up to four years of history to compare season against season. Consumer insights from MindShare are collected daily and delivered on a quarterly cadence.
Yes. OpenBrand covers the full range, from entry-level corded trimmers and push mowers to commercial-grade zero-turn mowers and high-voltage battery systems. You can see how power source, deck size, and battery platform affect price and share at each tier.
Yes. OpenBrand tracks outdoor power equipment at the SKU and configuration level, including power source, voltage, and mower type. That lets you measure how fast battery is taking share from gas in each category and at each retailer, and which competitors are leading the shift.
You’ll see OpenBrand’s Outdoor Power Equipment data live in the platform across mowers, line trimmers, leaf blowers, chainsaws, pressure washers, and snow throwers. We’ll walk through how your brand compares at retailers like Home Depot, Lowe’s, and Walmart, how seasonal pricing and inventory shifted, and where consumers are choosing battery over gas. Book a demo now to see the data for yourself.
"We have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs based on the customized data reports we receive."
Marketing Production ManagerChervon
What makes OpenBrand the leader in outdoor power equipment data?
Not only are we the only data provider focused on delivering both breadth and depth of industry coverage in consumer durables, but our time as an OPE data provider traces back over 20 years.
Now, we are building on that foundation, bringing together our trusted market data with new, innovative data sources and advanced AI technology to deliver the insights businesses need to win.
Our comprehensive OPE market intelligence solutions help you understand what happened, why it happened, what to do about it, and measure it all. This total market insights solution empowers insights, marketing, merchandising, sales, and beyond to understand their market better than ever.
OpenBrand is rooted in durables — and built to lead the industry forward.
EXPLORE OUR DATA
Public Quarterly Market Dashboards
OpenBrand’s data is available to the public through MarketSignal, our quarterly overview dashboards, delivering market share, pricing, promotions, and purchase insights.
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