OpenBrand’s Outdoor Power Equipment Market Data

MarketShare

Brand, Retailer, SKU

Weekly

Pricing & Promotions

ConsumerInsights

“Why” Behind the Buy

Store-Level

Inventory Tracking

Custom Insights

Analyst-Led

Market Share

Pricing & Promotions

Consumer Insights

Inventory Tracking

Custom Insights

Rapid change in OPE demands smarter, faster decisions.OpenBrand fuels those decisions through data.

As fuel types transition and innovation cycles shorten, OPE brands and retailers need more than historical data. They need real-time visibility into what’s happening on the shelf and in the minds of buyers. Get the data you need to track market shifts, product performance, and buyer behavior so you can act quickly and stay ahead of the competition with OpenBrand.

Popular Use Cases

How OPE Brands & Retailers Use OpenBrand to Win

Uncover opportunities to win with market share data down to the SKU

Understand how the market is changing and uncover opportunities to win share with full brand coverage and retailers including Home Depot, Lowe’s, Walmart, Amazon, and Best Buy. 

Monitor the electric revolution & stay ahead of other feature trends to drive strategic decisions

With feature and model-level analytics (i.e. fuel type, product specs, etc.) across pricing, promotions, and share data, you can monitor market changes in real-time – including the shift to electric equipment.

Optimize brand positioning and know why consumers buy with shopper purchase behavior insights

What other brands and retailers are in the buyer consideration set? Why are consumers choosing one mower over another? Who draws in the most shoppers? Who closes the most? What influences are leading the consumer preference from gas to battery? OpenBrand reveals the buyer behavior behind every OPE purchase.

Drive pricing decisions backed by data with weekly competitive pricing and promotional insights

See how your pricing stacks up against other OPE retailers and models. Monitor promotional activity at the SKU level and track how price shifts impact share across the OPE market.

Make inventory decisions in real-time with stock levels by store – for your stock and your competitors’

Know the availability of OPE products by retailer, brand, and store. Monitor shelf presence for battery and gas models, identify where high-demand SKUs are out-of-stock, and respond quickly to shifts in assortment across products.

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Total OPE Market Insight: All the data you need, all in one place

From fuel type trends to SKU-level pricing, OpenBrand gives you a full view of the outdoor power equipment market. Connect with us today with any questions and a customized demo of the share shifts, consumer demand, and retail performance for your OPE categories.

Ready to see the data powering smarter decisions for leading OPE brands and retailers?

OPE Product Coverage

Chainsaws
Chipper/Shredders
Cordless Shears
Edgers
Hedge Trimmers
Leaf Blowers
Line Trimmers
Mowers (Riding, ZTR, etc.)
Pressure Washers
Roto-Tillers / Cultivators
Snow Throwers

See the insights for your category

"We have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs based on the customized data reports we receive."

Marketing Production Manager
Chervon

What makes OpenBrand the leader in outdoor power equipment data?

Not only are we the only data provider focused on delivering both breadth and depth of industry coverage in consumer durables, but our time as an OPE data provider traces back over 20 years.

Now, we are building on that foundation, bringing together our trusted market data with new, innovative data sources and advanced AI technology to deliver the insights businesses need to win.

Our comprehensive OPE market intelligence solutions help you understand what happened, why it happened, what to do about it, and measure it all. This total market insights solution empowers insights, marketing, merchandising, sales, and beyond to understand their market better than ever.

OpenBrand is rooted in durables — and built to lead the industry forward. 


Trusted by global brands, retailers, distributors, and suppliers

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