OpenBrand’s Major Household Appliance Market Data
Market
Share
Brand, Retailer, SKU
Daily
Pricing & Promotions
Consumer
Insights
“Why” Behind the Buy
Store-Level
Inventory Tracking
Custom Insights
Analyst-Led
Market Share
Pricing & Promotions
Consumer Insights
Inventory Tracking
Custom Insights
You wouldn't use a dishwasher to do your laundry.
Don't use the wrong data to understand your market.
When you use the wrong tool, the job doesn’t get done right. Generic data providers and fragmented sources overlook industry-complexities, leaving critical gaps in visibility.
OpenBrand is built for major appliances. From daily SKU-level pricing and promotion data to market-wide share shifts and real-time stock visibility, everything is designed to give you the right signal, without manual site crawling or disconnected feeds.
The right tool. The right data. Built for how this industry actually works.
Popular Use Cases
How Major Appliance Brands & Retailers Use OpenBrand to Win
Save time with clear, industry-focused, and ready-to-use insights
Stop reconciling 5 spreadsheets just to answer “how are we doing at Lowe’s?” OpenBrand gives you instant clarity, delivered in formats that plug into your existing workflows. Layer on expert support from category-focused analysts and empower your team to spend less time gathering data and more time acting on it.
Get a clear view of share change and find growth opportunities
Spot meaningful changes in market share by category with deep visibility into movement across major appliance brands and top retailers like Home Depot, Lowe’s, Walmart, Amazon, and Best Buy. Quickly explain competitive moves, defend space in a line review, or validate which retailers are actually closing the sale.
Spot when market trends shifts or specific product specs gain momentum
From smart appliances to premium finishes, OpenBrand helps you monitor shifting consumer demand across categories like refrigeration, laundry, and cooking. See which features are breaking through, which SKUs are growing share, and where to invest — before the trend becomes a spreadsheet post-mortem.
Optimize positioning and know what drives purchases
Understand motivations behind major appliance purchases to shape messaging, adjust pricing or placement, and stay relevant at the point of purchase. Which brands and retailers make it into the buyer consideration set? Why are shoppers choosing one refrigerator, washer, or range over another?
Make faster pricing decisions with daily competitive insights
Skip manual checks, catch MAP violations, and see how rivals are using discounts. Instantly see how major appliance prices compare across SKUs and retailers like Lowe’s, Home Depot, and Best Buy. Track promotions in real time and understand how pricing shifts affect market share.
See how your assortment stacks up and competitive gaps – in real-time
See which major appliance SKUs are out-of-stock across key retailers, brands, and locations. Track shelf presence for high-demand products like washers, refrigerators, and ranges. Identify gaps in your own assortment and your competitors’ so you can target opportunities to gain sales and respond quickly.
One Demo. All the Data. Zero Guesswork.
Unlock Total Market Insight for Major Appliances
Tired of chasing data? OpenBrand brings it right to your desktop. From smart appliance trends to SKU-level pricing, get a full view of the large household appliance market. Connect with us today with any questions and a customized demo of the share shifts, consumer demand, and retail performance for your appliance categories.
Connect with our team to see how we’re built for the major appliance market
Major Appliance Product Coverage
Built-in Range
Clothes Dryer
Clothes Washer
Cooktop
Dishwasher
Free-standing Range
Freezer
Microwave Ovens
Range Hood
Refrigerator
Room Air Conditioner
Trash Compactor
Wall Oven
Waste Disposer
Wine Chiller
Recent Household Appliance Market Insights
Explore Our Public Major Appliances Dashboard
Access quarterly major appliance market data in MarketSignal — free, public, and subscription-free — including market share, pricing, promotions, and consumer insights.
"OpenBrand helped me understand the business and categories more quickly and with a richer data set than I could have imagined."
Category ManagerWhirlpool
What makes OpenBrand the leader in household appliance market data?
OpenBrand the only data provider focused on delivering both breadth and depth in the consumer durables space, with major appliances roots that run deep.
Our business is built on a foundation of trusted major appliance market data, now powered by innovative new sources and advanced AI technology to deliver the insights appliance brands and retailers need to win.
Our comprehensive market intelligence helps you understand what’s happening, why it’s happening, and how to measure success. From insights to marketing, merchandising to sales, OpenBrand empowers every team to stay sharp, move faster, and outperform the market.
OpenBrand is built for major appliances and ready to lead the category into what’s next. We know appliances – and our data proves it. See how today.
Trusted by global brands, retailers, distributors, and suppliers
EXPLORE OUR DATA
Public Quarterly Market Dashboards
OpenBrand’s data is available to the public through MarketSignal, our quarterly overview dashboards, delivering market share, pricing, promotions, and purchase insights.
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