Market Measurement
Understand share shifts with unmatched
consumer durables market insights
Your market is constantly changing — and your market share is too. But market share is more than just a number. From driving the right consumers to the right products to closing the sale, you need to not only monitor and understand share shifts but also know why these shifts happen. Track share, monitor trends, and understand consumer behavior like never before with our Market Measurement suite. Formerly TraQline.
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100% Market Coverage
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2500+ Brands
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950+ Retailers
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270+ Categories
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#1 Durables Data Source
Market Share & Consumer Behavior
Gain market clarity with market share and consumer insights data for 100% of industry brands and retailers across over 270 product categories. The OpenBrand Durable IQ data is collected directly from the consumers buying your products, delivering insights on online vs. in-store sales, buyer behavior, competitor movement, purchase drivers, demographics, and more.
SKU-Level Share by Retailer
Go beyond traditional receipt and POS data barriers with groundbreaking SKU-level insights that deliver pricing and share for key retailers, top industry models, and more. Hybrid POS helps you know what SKUs are winning — and why — to better plan your product development, marketing, merchandising, and assortment strategies.
Request a demo
We’d love to discuss your market measurement needs — and show you how our data can help you understand your market and gain share.
Fill out the form or email us to get started.
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Consumer Electronics
Fitness Equipment
Grills & Smokers
Hand Tools
Home Furniture
Lawn Tools
Durables Market Coverage
Kitchen & Bath
Major Appliances
Mattresses
Outdoor Power Equipment
Paint & Stain
Power Tools
Small Appliances
Know Why. Win Share.
We help manufacturers, retailers, marketers, and more, identify new opportunities, optimize strategies, measure performance, and win share. Learn more about our other offerings.