MarketShare: A Competitive Advantage
OpenBrand’s MarketShare product provides a significant competitive advantage by offering nuanced and accurate market intelligence that presents a clear picture of brand, retailer, and SKU performance within each product type, category, and industry.
To measure market share accurately and dependably requires a mosaic of information. Historically, providers have depended too heavily on one specific type of data (e.g. receipts, surveys, web collected data). To drive accuracy and coverage we go beyond traditional receipt and POS data barriers with groundbreaking modeled insights that deliver pricing and share for key retailers, brands, top industry models, and more. OpenBrand MarketShare clients gain access to our innovative competitive intelligence dashboards, which use a broad set of proprietary inputs to deliver market share insights.
Market Insights for Retailers
Get insight into sales at the industry’s biggest retailers. At OpenBrand we know that three major retailers account for over 60% of retail market sales. MarketShare monitors the drivers and tracks performance for these retailers by each product, including share trends, SKU rankings, and leaderboard.
Market Insights for Brands
Monitor brand performance while tracking competitors. By tracking brand and manufacturer performance by product type, including share trends, SKU rankings, and brand leaderboard, OpenBrand clients stay ahead of the competition.
Understand Share Shifts
Identify which SKUs are winning — and why — to better plan product development, marketing, merchandising, and more with OpenBrand’s MarketShare product connected to our Competitive Intelligence data. Using precise SKU and brand-level competitive intelligence data, brands can uncover critical performance driving strategies, revenue streams, and untapped market opportunities. This data allows brands to benchmark against competitors, identify strengths to capitalize on, and mitigate gaps in strategy.
Time-Series Performance Metrics
Stay on top of product trends, market changes and shifting brand and SKU performance. OpenBrand’s MarketShare compares periodic performance over time including brands, features, and models. MarketShare also allows for deep analysis of floor placement, product position, pricing, and more.
Market share data isn’t just about understanding position; it’s about using that understanding to make strategic decisions.
By identifying market trends and shifts in consumer behavior, brands and retailers can proactively adjust strategies to better align with consumer demands. This adaptability is crucial to maintain a competitive edge.
"Since partnering with OpenBrand, we have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs."
Marketing Production ManagerChervon North America
Trusted by global brands, retailers, distributors, and suppliers
MindShare: Decoding Consumer Behavior
MindShare delivers the ability to understand consumer purchase decisioning across the consumer durables market better than ever with industry-wide consumer intelligence.
MindShare offers the largest, long-running (20 year history) consumer tracking survey for 100% of industry brands and retailers across over 270 product categories; collected directly from real shoppers. Deep dive into past and present trends — identify consumer purchase decision drivers and preferences that help predict the future of online vs. in-store sales, future buyer behavior, competitor movement, across demographics, and more.
Time-series Performance Metrics
Uncover critical patterns in consumer behavior as they happen and get the insights needed to outmaneuver the competition and win business. OpenBrand’s MindShare product instantly accesses 10+ years of trend data to help explain how purchase drivers affect brand performance metrics, online vs. in-store shopping data acrossdemographics, and more.
Monitor Competitive Brand Preference
Dig into consumer decision criteria. Understand how competitive brand presence affects the shopping journey. Get a clear picture of the competitors in the consumer consideration set.
Understand Consumer Behavior
Stay ahead of shifting consumer preferences and monitor consumer trends while uncovering new demographic variables that matter. Learn the consumer “why” behind the buy — and easily compare key variables across industry, brand and retailer. MindShare offers our users unmatched consumer understanding.
Research Ready Reporting
Save hundreds of hours of time crunching numbers and preparing intricate data-centric presentations. Use MindShare to uplevel all pitches, presentations, or yearly reviews. Leverage out of the box metrics or go off-road with the data. Leverage our team of category experts to ensure you get what you need quickly. With easy reporting options, exportable infographics and executive summaries, and automated inbox report, easily prepare the next line review, quarterly review, or year-end presentation — all at the click of a button.
Uncovering What Matters
Understanding why consumers make specific purchasing decisions is crucial. Whether it’s the allure of a particular brand, the perceived value of a feature, or price sensitivity, MindShare helps decode these factors. Armed with this knowledge, OpenBrand users make strategic decisions that drive better outcomes.
Layer in OpenBrand’s Competitive Intelligence data to get the deepest understanding of why you are winning or losing market share. Combine this understanding with our MarketShare data to not only understand “why” — but to measure it all!
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