Market Measurement

Understand share shifts with unmatched
consumer durables market insights

Your market is constantly changing — and your market share is too. But market share is more than just a number. From driving the right consumers to the right products to closing the sale, you need to not only monitor and understand share shifts but also know why these shifts happen. Track share, monitor trends, and understand consumer behavior like never before with our Market Measurement suite. Formerly TraQline.

  • 100% Market Coverage

  • 2500+ Brands

  • 950+ Retailers

  • 270+ Categories

  • #1 Durables Data Source

Market Share & Consumer Behavior

Gain market clarity with market share and consumer insights data for 100% of industry brands and retailers across over 270 product categories. The OpenBrand Durable IQ data is collected directly from the consumers buying your products, delivering insights on online vs. in-store sales, buyer behavior, competitor movement, purchase drivers, demographics, and more. 

SKU-Level Share by Retailer

Go beyond traditional receipt and POS data barriers with groundbreaking SKU-level insights that deliver pricing and share for key retailers, top industry models, and more. Hybrid POS helps you know what SKUs are winning — and why — to better plan your product development, marketing, merchandising, and assortment strategies. 

Request a demo

We’d love to discuss your market measurement needs — and show you how our data can help you understand your market and gain share.

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Consumer Electronics

Fitness Equipment

Grills & Smokers

Hand Tools

Home Furniture

Lawn Tools

Durables Market Coverage

Kitchen & Bath

Major Appliances

Mattresses

Outdoor Power Equipment

Paint & Stain

Power Tools

Small Appliances

Know Why. Win Share.

We help manufacturers, retailers, marketers, and more, identify new opportunities, optimize strategies, measure performance, and win share. Learn more about our other offerings.