OpenBrand’s Information Technology Market Data
10+ Years History
In-Store & Ecommerce
Global Coverage
PESO Media Data
Analyst Reports
Pricing & Promotions
Custom Insights
In-Store / Ecommerce
Global Coverage
PESO Media Data
Analyst Reports
Pricing & Promotions
Technology data underscores the fast-paced evolution of the industry.
Know why and win share with OpenBrand.
Shrinking product lifecycles and constant technological changes are yielding a need for rich market data that is both deeper and wider. OpenBrand customers gain a unique understanding of emerging market trends, customer demands, supply chain constraints, and competitive moves creating true advantages in the marketplace. By leveraging the right market intelligence and data analytics, technology manufacturers and retailers anticipate market shifts and make informed decisions about product development and innovation strategies.
Leading Data-Powered Innovation for the Information Technology Market
Backed by AI technology and long-standing expertise as the leading provider of market intelligence, OpenBrand delivers the analytics that technology manufacturers and retailers need to understand market changes and grow business. By gathering insights from various sources, including e-commerce and in-store panels, closed loop dealer and distributor data, industry reports, expert opinions, and customer feedback, OpenBrand helps businesses identify opportunities and overcome potential challenges.
Data-Powered Innovation in the IT Industry
Backed by AI technology and long-standing expertise as the leading provider of IT data, OpenBrand delivers the analytics IT manufacturers and retailers need to understand market changes and grow business. By gathering insights from various sources, including e-commerce and in-store panels, closed loop dealer and distributor data, industry reports, expert opinions, and customer feedback to OpenBrand helps IT businesses identify opportunities and overcome potential challenges.
How IT Brands & Retailers Use OpenBrand
Pricing & Promotions
Track promotions, product launches, and distribution strategies to quickly respond to changing market conditions and gain a competitive edge. Visibility into shelf share, pricing strategies, and rising demand allows businesses to improve positioning, capture first-mover advantage, and drive growth.
Brand Tracking
Track the digital footprint of brands and technology service providers on retail media, digital ad platforms, social channels including TikTok and YouTube, and more. Evaluate share of voice and competitive positioning across key digital touchpoints.
Reporting & Analyst Support
Our team of seasoned analysts closely monitor the IT market, analyzing industry trends, emerging technologies, and disruptive innovations. Gain deeper insight into the tech landscape and stay ahead of competitive shifts, all while maximizing your time and resources.
"OpenBrand has become a critical part of our business intelligence. OpenBrand identifies when something is going on the market and then allows us to use the data to confirm our hypotheses about the situation."
Marketing ManagerSchlage Locks
IT Product Category Coverage
- Business Printers
- Ink Supplies
- Inventory Laser Supplies
- Notebooks
- Copiers
- Laser Supplies
- Personal & SOHO Printers
- Wireless Routers
- Cutting Machines
- Monitors
- Multifunction Printers (MFP)
- Desktops
- Tablets
OpenBrand’s leadership in information technology market intelligence
OpenBrand entered the market intelligence space in 2003 as Gap Intelligence, with the goal of helping brands navigate the complexities of competition through data.
Over the decades, we have become an essential partner to our clients, helping them gain a deeper understanding of technology products, pricing, and promotions. Our platform and data have evolved into a powerful, AI-driven solution that harnesses the latest advancements in technology and analytics to provide the most accurate, timely, and dependable data.
With cutting-edge tools, real-time data and insights, predictive analytics, and customized reporting, we now empower our clients to make data-based decisions with confidence. Through consistent innovation, we help bring competitive information technology data into the future — preparing our clients to anticipate market shifts, capitalize on emerging opportunities, and win share.
Trusted by global brands, retailers, distributors, and suppliers
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