Competitive Intelligence: Pricing and Promotions
OpenBrand’s Pricing and Promotions data allows our clients to monitor pricing, promotions, product, and placements with same-day, daily, and weekly competitive tracking across categories.
We leverage our proprietary optical web collection and AI processing capabilities to ensure accuracy, dependability, and speed — so you can rest assured that you are making fact-based decisions. This unique capability leverages computer vision and OCR algorithms with our proprietary AI models that have been trained over many years to completely surpass the capabilities of traditional web collection solutions. The results is you are in the best position to win more share.
Our Pricing and Promotions solution also aids you in unmasking traditional POS data to provide visibility into SKUs by merchants. By leveraging historical pricing and promotional trends to forecast and plan future performance, our clients gain unmatched competitive intelligence.
Optical Web Collection & AI Processing
OpenBrand collects billions of data points every day from all major and regional retailers as well as all relevant media channels. In order to handle this volume, OpenBrand has developed its PanelBot optical web collection and AI processing technology that includes a human-in-loop [HIL] data operations to ensure delivery of the most accurate and timely data to the market.
We believe that real-time market intelligence needs to be curated at the product level in order to drive relevancy. Most importantly, we go to great lengths to connect all our data at the product level.
These leading-edge capabilities blow the doors off the industry’s old processes and provide OpenBrand clients dependable and accurate competitive intelligence data light years beyond any other data provider.
Competitive Intelligence: Store-Level Inventory Visibility
Our Key SKU Availability dashboard revolutionizes inventory management by offering precise, real-time visibility into stock levels across all retail locations by door.
This next-level inventory tracking tool enables monitoring key SKUs with unparalleled accuracy identifying in-stock and out-of-stock items for our clients and their competitors’ products.
This capability empowers sales teams to intelligently target high probability sales opportunities and marketers to efficiently price and target promotions based on competitive SKU product availability.
By leveraging the Key SKU Availability dashboard, brands and retailers make more informed decisions on how to supply, price, and promote products.
Unmatched SKU-level Competitive Intelligence
OpenBrand offers a unique market advantage while saving hundreds of hours of work and frustration. With an unmatched competitive SKU-level product library, the Pricing and Promotion product provides data insights using tens-of-thousands of models, with access to curated dashboards and same-day analytics for best-in-class competitive intelligence.
Redefining Data in Durables
OpenBrand is the key to clarity. We are shaping the future of the consumer durables industry, combining advanced AI technology and unique data with our rich history as the leading data provider for the durable goods market.
Our ongoing commitment to leverage the latest AI technology – to deliver the most comprehensive market data available – empowers brands and retailers with actionable insights that drive innovation, sharpen their competitive edge, and enable them to anticipate market shifts.
Trusted by global brands, retailers, distributors, and suppliers
Competitive Intelligence: Media Analytics
OpenBrand’s Media Analytics offering is powered by our proprietary PanelBot Technology, allowing clients to drive brand presence and win share of voice (SOV) by turning any media channel into a structured, analyzable data feed. By leveraging these AI-driven tools, brands can stay ahead of market trends and consumer preferences, making informed decisions driven by competitive intelligence to achieve a new advantage.
Everything is captured, tagged, and labeled using high-volume unstructured data feeds to measure media share of voice everywhere across Youtube, TikTok, Meta, Reddit, and more!
PanelBot Technology
Our PanelBot Technology consumes media like a human… but better! With an enormous historical library (2+ years) of paid and earned media, OpenBrand helps our clients see and measure everywhere their brands and competitors show up.
PanelBot Technology Coverage
13
Industries
1000+
Categories
60
Languages
100
Media types
2,600
eCommerce Merchants (300+ US)
13%
Industries
1000+
Categories
60
Languages
100
Media types
2,600
eCommerce Merchants (300+ US)
Measure SOV Across Merchant Sites, Media Channels, and Media Types
Media share of voice (SOV) serves as a crucial metric in evaluating a brand’s prominence within the market relative to competitors. SOV offers valuable insights into a brand’s presence and its capacity to capture consumer interest and market share. Analyzing SOV helps brands more effectively plan campaigns and measure the effectiveness of their marketing strategies, revealing how well they are resonating with their target audience.
AI-Powered Advanced Media Monitoring
By harnessing AI-driven media consumption, data structuring and analysis, OpenBrand enables our clients to uncover insights that surpass conventional metrics. Discern trends and patterns that drive consumer behavior with our AI-powered media data, and gain a deeper comprehension of audience impressions and interactions across various channels. This enables marketers to fine-tune their strategies, maximizing both impact and return on investment.
OpenBrand empowers businesses to seize growth opportunities before the competition notices
This proactive approach not only strengthens a brand’s media presence but also enables quicker adaptation to the ever-evolving digital landscape. Connect paid ads in our placement library to our pricing and promotion data to go deeper, and to predict and respond to changes in real time.
OpenBrand’s Competitive Intelligence solutions ensures that clients remain competitive and uncover opportunities to win more.
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