Retail Competitive Intelligence Built for Durables

Pricing and promotion intelligence can be delivered daily, and for key items, multiple times per day depending on your configuration. This is important because:

1. Many customers rely on daily competitive monitoring to get the earliest indication of pricing changes and promotional activity.
2. For operational teams, data freshness can be aligned to service-level expectations.
3. Fresh data ensures you are not reacting to changes 48 hours after they happen. You get the earliest indication possible.

For our Key SKU Inventory data, updates are delivered on a weekly cadence.

OpenBrand’s competitive intelligence solution currently supports coverage for:

Countries: United States and Canada for in-store and inventory programs, and online coverage spans North America and Europe (350+ domains and expanding).

Categories: Vary by module and merchant scope. In-store categories are available for a broad set of consumer electronics, appliances, home improvement, and HBW groups (see the In-store Category Appendix). Online category coverage expands continuously and can be scoped by client need.

Channels: We collect across eCommerce retailers, marketplaces, and merchant direct-to-consumer sites.

Many syndicated and panel-based solutions mask or aggregate data, limiting visibility at the retailer and SKU level. And most scraping providers rely on template-based crawlers that extract predefined fields and can break when retailer sites change.

OpenBrand does not mask our data. Within our competitive intelligence solution, you see pricing and promotional activity at the retailer and product level. Our AI-powered optical web processing reads retailer sites visually, capturing the full representation of price, promotional mechanics, badges, and merchandising context. For pricing teams, that means reliable price change detection, precise measurement of promotional depth, and clear visibility into competitive tactics without data gaps.

We also extend beyond online visibility. Our in-store image capture provides ground-level insight into shelf pricing and promotional execution, allowing you to validate what is happening at retail.

Finally, our category expert analysts act as an extension of your team. They monitor shifts, surface meaningful changes, and deliver proactive insight so you can move from raw data to confident action.

If you have technical questions, please contact us, and we’d be happy to answer them for you.

Yes. OpenBrand allows you to define your competitor set and track specific SKUs or key value items.

This ensures your retail competitive intelligence focuses on the products and competitors that matter most to your business.

OpenBrand maintains accurate product identifiers, including model numbers, to ensure competitor products are correctly matched to your internal catalog. We also support calibration to align product categories and definitions with how your organization structures the business, increasing trust and usability.

OpenBrand’s retail competitive intelligence is used across multiple teams, including:

• Pricing and revenue management
  
• Trade marketing and brand teams
  
• Merchandising and product management
  
• Insights teams
• Supply chain and retail operations
  
• Executive leadership
  

Because pricing, promotions, assortment, and availability decisions span functions, the solution supports both strategic and operational users.

Yes. OpenBrand supports delivery via dashboards, exports, or API.

Competitive pricing data can be mapped to your product catalog using model numbers and UPCs so your internal systems can ingest and act on the data automatically.