Popular Use Cases
How Brands Win: Competitive Insights, From Retailer to SKU
Grow brand performance across retailers with total market insight
- See where competitors are winning share
- Know which models and features drive share for your brand
- Refine individualized retailer placement strategy to drive performance
- Track brand sales at regional retailers
- Measure the impact pricing and promotions have on sales
Walk into every product line review with SKU-level evidence and a winning story
- Know which SKUs are performing the best across retailers
- Understand category strengths and weaknesses, including where you are gaining or losing share
- Identify emerging brands
- Measure brand performance across retailers
React to price shifts in real time — before they cost you share
- Quickly get a read on the market and adjust strategy
- Respond faster during key promo periods with SKU-level clarity
- Evaluate if competitive promotions for specific models are large enough share drivers to matter
Leverage product availability to optimize your GTM strategy
- See which SKUs are winning and why — and know where you’re losing ground
- Know who your consumers are, across your brand and by retailer
- See competitive product sales across the industry and by retailer
- Understand and action on SKU-level share drivers
- Track out-of-stock items with ease
Increase share of shelf
- Track competitive pricing and promotional shifts
- Identify assortment opportunities or promotional gaps
- Know which products your competitors are investing in across retailers
Build a better lineup based on real product performance
- Optimize features based on competitive product details
- Find product assortment gaps and opportunities to compete
- Know where similar products sell and see competitive pricing
- Improve product lines and go to market efforts
Understand how consumers perceive and choose your brand
- Monitor consumer purchase drivers and buying behavior
- Track how consumers perceive your product line
- Know what other brands your consumers are shopping and why
OpenBrand Data Coverage
2500+
Brands covered
5.8B
Transaction records
18M
Buyer surveys
20+
Years of data
Manufacturer Data Needs. OpenBrand Solutions.
Grow shelf placement at key retailers with data that helps you own line reviews
In a line review, opinions won’t move the needle — data will. OpenBrand arms you with the market insights that matter most to retailers: which SKUs are outperforming, where you’re gaining traction, and how your brand stacks up across retailers.
Uncover gaps in your category, identify rising competitors, and show exactly where your brand is already driving results. With clear, data-backed insights, you walk into every line review with a stronger case — and a smarter strategy — to secure more shelf space, expand assortment, and outperform the competition.
The market is competitive. Backing product development and GTM strategy with data is a must
Do you know where other brands are winning with consumers — and which product features — are driving those wins? OpenBrand delivers the product insights you need to launch new products with confidence.
From our unmatched product library, complete with full spec build outs, to pricing intelligence and market share breakdowns at the product-level, you can identify assortment opportunities and streamline development that is built on market demand. Optimize your product assortment with the right feature mix and win more consumers by putting the right product features into market at the right time so you don’t waste time on features that don’t win.
OpenBrand’s economic solutions prepare brands for volatile markets
Led by our Chief Economist, we have unique, accurate, and dependable indexing and forecasting solutions for pricing, retail sales, and shipments. These solutions give brands in-depth insight at a macro, category, and product-type level into changes on the horizon and how those changes will impact your brand and industry.
Our consumer pricing index is built off of over 200k products collected daily (up to) and is released weekly to deliver the most up-to-date consumer prices indexes on the market with both aggregate, industry, and some product-type breakouts. In addition, 36 month forecasts for all indexes are released monthly to clients.
Curious how retail sales are trending or how consumers are switching across retail channels, OpenBrand provides monthly retail sales forecasts as well.
Working on demand planning with your finance team, OpenBrand delivers monthly shipment forecasts to help you stay inline with market demand so you can optimize manufacturing output while making sure you never miss a sale.
Your market, your data — however you need it
We recognize that different organizations and user personas need access to data and insights in different ways. No matter how you consume our market intelligence, our data comes fully processed and categorized, in whatever format works best for your specific use case.
From our interactive, state-of-the-art dashboard to category analyst research and expertise, to providing API or flat file data delivery, we help you take the data one step further.
Your eyes and ears in the market
Our analysts keep a pulse on the market — so you don’t have to.
In fast-moving markets, timing is everything. OpenBrand gives you direct access to industry analysts who move as quickly as you do, monitoring market shifts, surfacing key trends, and delivering tailored analysis both on-demand and by request.
Whether you need a real-time read on competitive activity, insights for a product review, or custom research to guide a launch, our category experts are ready to deliver the answers that are fast, focused, and tailored to your needs.
OpenBrand was built for consumer durables brands like yours
For more than 20 years, OpenBrand has paved the way for market intelligence in the consumer durables industry, and we understand the complexity of growing a durables brand in today’s market.
Whether you’re refining a go-to-market strategy, optimizing product features, navigating price shifts, or preparing for a line review, every decision matters. OpenBrand was built and is continuously improved to deliver the clarity, depth, and speed needed to move with precision and outpace the competition.
Backed by category expertise and purpose-built data, our platform helps you make smarter decisions, faster, so you can unlock growth with confidence.
Manufacturer Needs. OpenBrand Solutions.
Grow shelf placement at key retailers with data that helps you own line reviews
In a line review, opinions won’t move the needle — data will. OpenBrand arms you with the market insights that matter most to retailers: which SKUs are outperforming, where you’re gaining traction, and how your brand stacks up across retailers.
Uncover gaps in your category, identify rising competitors, and show exactly where your brand is already driving results. With clear, data-backed insights, you walk into every line review with a stronger case — and a smarter strategy — to secure more shelf space, expand assortments, and outperform the competition.
The market is competitive. Backing product development and GTM strategy with data is a must
Do you know where other brands are winning with consumers — and what product, and product features, are driving those wins? OpenBrand delivers the product insights you need to launch new products with confidence.
From our unmatched product library, complete with full spec build outs, to pricing intelligence and market share breakdowns at the product-level, you can identify assortment opportunities and streamline development that is built on market demand. Optimize your product assortment with the right feature mix and win more consumers by putting the right product features into market, and not wasting time on features that don’t win.
OpenBrand’s economic solutions prepare brands for volatile markets
Led by our Chief Economist, our CPI and forecasting tools give brands in-depth insight into what changes are coming and how those changes will impact your brand and industry.
With pricing index data down to the weekly-level, as well as shipment forecasting abilities, you can stay ahead of market shifts and improve strategy.
The OpenBrand CPI data is available to the public monthly, with weekly data available for clients. Forecasting solutions are currently available for pricing and shipments.
Your market, your data — however you need it
We deliver our data, fully processed and categorized, in whatever format works best for your specific use case. From our interactive, state-of-the-art dashboard to API data feeds to expert analyst expertise, helping you take the data one step further, you can ingest our data however you like.
Your eyes and ears in the market
Our analysts keep a pulse on the market — so you don’t have to.
In fast-moving markets, timing is everything. OpenBrand gives you direct access to industry analysts who move as quickly as you do, monitoring market shifts, surfacing key trends, and delivering tailored analysis both on-demand and by request.
Whether you need a real-time read on competitive activity, insights for a product review, or custom research to guide a launch, our experts are ready to deliver the answers that are fast, focused, and tailored to your needs.
OpenBrand was built for consumer durables brands like yours
For more than 20 years, OpenBrand has paved the way for market intelligence in the consumer durables industry, and we understand the complexity of growing a durables brand in today’s market.
Whether you’re refining a go-to-market strategy, optimizing product features, navigating price shifts, or preparing for a line review, every decision matters. OpenBrand was built and is continuously improved to deliver the clarity, depth, and speed needed to move with precision and outpace the competition.
Backed by category expertise and purpose-built data, our platform helps you make smarter decisions, faster, so you can unlock growth with confidence.
CROSS-ORGANIZATIONAL APPLICATION
One Source of Truth for Every Team
From product to pricing, sales to strategy, every team needs a clear view of the market. OpenBrand brings all your competitive and performance insights into one platform, eliminating the need for fragmented tools and disconnected data. Whether you’re optimizing features, refining GTM, or tracking competitor moves, our data empowers your entire organization to move faster, align better, and grow smarter.
Consumer Insights
Better understand the audience(s) shopping your brand with behavioral data, competitive preferences, and retailer-specific shopping patterns, helping you position your brand to win with today’s consumer.
Finance
Optimize investments by tracking how your brand(s) are performing across retailers and categories. Use share shifts, SKU-level trends, and pricing dynamics to guide smarter investments and resource allocation. Leverage our forecasts to optimize against future demand.
Leadership
Stay ahead of market shifts and competitive threats with high-level and deep-dive insights. Understand performance drivers, backed by real-time data your teams can act on.
Marketing & Brand
Refine branding, campaign messaging, GTM strategies, and shopper profiles, targeting, and more with insights into who’s buying, where they’re shopping, how they feel, and what’s driving consumer preference.
Pricing
Optimize pricing and refine promotional strategies with real-time data on competitor moves, consumer demand signals, and SKU-level performance across categories and by retailer.
Product Managers
Uncover which features, models, and SKUs are gaining traction. Use market and consumer insights to fine-tune product strategy, optimize roadmaps, and support stronger line reviews.
Sales
Walk into every sales conversation with the data that wins: SKU-level share, competitive movement, retailer-specific insights, out of stock opportunities, and beyond. Make a stronger case for placement, win shelf space, and grow key accounts.
Request a Demo
See how your brand measures up — and how to win more share
Take the guesswork out of growth. Our unmatched market insights deliver must-have competitive intelligence for durable goods brands. We’re changing the game on how brands understand their market — bringing new awareness to share shifts, consumer behavior, pricing and promotions, inventory tracking, and beyond.
Ready to gain better visibility into the market data for your brand?
Comprehensive Market Intelligence
Discover the Total Market Clarity Brand Leaders Have Been Missing
Delivering unmatched market data — from share to consumer insights to pricing and promotions — all backed by our expert analyst support, OpenBrand delivers the full market coverage you need to win.
Market Measurement
Monitor market share shifts and understand consumer perception — the complete market picture you need to grow share
Competitive Intelligence
Accurately monitor product, pricing, promotions, inventory, and media presence in real-time — to easily identify opportunities to win
Custom Research
Leverage custom insights and top-tier data support from our expert category analysts — acting as your eyes and ears in the market
Trusted by global brands, retailers, distributors, and suppliers
Your market questions — our expert answers
How can you get the answers you need if you never ask the question? From competitive pricing, category performance, share insights, or beyond — our team of category expert analysts is here to help.
Read our latest blogs and insights
Tariffs, CPI and Inflation in Durables: What the Data Tells Us
Insights from OpenBrand’s April 2025 WebinarWith new tariffs taking effect in April 2025,…
Consumer Price Index: Durable and Personal Goods | March 2025
This April 2025 edition of the OpenBrand CPI offers insights into March price movements and trends…
What the Kitchen Market Needs to Know About Appliance Tariffs, Pricing & More
As we move into Q2 2025, the kitchen appliance industry is facing a period of noteworthy…
3 Ways OpenBrand is Revolutionizing Retail Intelligence
In today’s hyper-competitive retail environment, actionable data is the lifeblood of strategic…
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