Lowe’s Earnings: Market Share Breakdown | Q2 2025

Lowe’s Earnings: Major Appliances Category Influence
Market Leadership Holds, But Home Depot Gaining Ground

In Q2 2025, Lowe’s lost some traction in the major appliances category, decreasing dollar share by -2 percentage points (ppt) year-over-year (YOY), and unit share by -0.8 ppt. They remain market leader but Home Depot is gaining ground.

Top Major Appliance Retailers: Q1 2025 Dollar Share Split

• Lowe’s: 40%
• Home Depot: 36.9%
• Best Buy: 18.4%
• Amazon: 2.9%
• Walmart: 1.9%

Here are the product categories that contributed to Lowe’s major appliance share in Q2.

• Washer Dryer Combos: Lowe’s grew share by +2.6 pts YoY.
• Top Load Washers: Lowe’s captured 46% unit share, a ~14-pt lead over Home Depot.
• Ranges: GE remains #1, holding an ~11-pt unit-share lead over Samsung.

OpenBrand’s Key Takeaway
Lowe’s maintained leadership in top load washers with nearly half the market, supported by promotions on GE and Maytag. Gains in washer-dryer combos (+2.6 pts YoY) helped offset softer performance in ranges, but overall appliance share slipped as Home Depot closed the gap

Lowe’s Earnings: Outdoor Power Equipment Category Influence

Q2 saw lost ground for Lowe’s in outdoor power equipment, with dollar share decreasing 1.6 ppt YOY, reaching 40.8%.

Top Outdoor Power Equipment Retailers: Q1 2025 Dollar Share Split

• Lowe’s: 40.8%
• Home Depot: 39.2%
• Amazon: 13%
• Walmart: 8.9%
• Best Buy: 1.2%

Here are the product categories and brands contributing to Lowe’s outdoor power equipment share.

• Line Trimmers: Accounted for 37% of Lowe’s total OPE unit sales in Q2’25.
• Craftsman remained #1 brand at 32.6% unit share; EGO gained +4.6 pts YoY.
• Greenworks was the most promoted brand and made up 23% of Instant Savings promos; online OPE sales were +7.5% YoY. 

OpenBrand’s Key Takeaway
Despite losing share YoY, Lowe’s held the top retailer position in OPE at 40.7% of dollar share. Growth came from cordless products and brands like EGO and Greenworks, even as Craftsman softened. With line trimmers driving over a third of OPE sales, Lowe’s leaned on online promotions to maintain momentum.

Lowe’s Earnings: Power Tools Category Influence

Q2 2025 saw slight gains for Lowe’s in the power tools category, with a +.01 ppt decline in dollar share YOY despite a -0.2 ppt drop in unit share. Notably there was a 22.3 ppt gap between Lowe’s and Home Depot, the market leader.

Top Power Tools Retailers: Q2 2025 Dollar Share Split

• Home Depot: 49.3%
• Lowe’s: 27%
• Amazon: 16.5%
• Walmart: 6.9%
• Best Buy: >1%

Here are the product categories contributing to Lowe’s power tools share.

OpenBrand’s Key Takeaway
Lowe’s saw robust Q2 demand for power tools, with DeWalt surging to the #1 brand at 38.6% of unit share. Craftsman slipped but remained strong, while promotions and circular saws boosted performance. Discount activity peaked late in July, underscoring the importance of well-timed deals.

Where Brands & Retailers Should Focus Now

Lowe’s Q2 2025 results highlight how category strategy, brand performance, and consumer behavior combine to influence share outcomes. For brands and retailers competing in the durables space, several priorities stand out:

• Assortment strength in core formats is critical: Lowe’s appliance leadership remains tied to top load washers and growing washer-dryer combos, but underperformance in ranges shows how quickly share can shift without tight category alignment.

• Promotions must be deliberate and targeted: Lowe’s leveraged deeper discounts in appliances and BOGO-style offers in power tools to maintain momentum. Well-timed events, like Independence Day and late-July promotions, proved essential for driving traffic and conversion.

• Cordless is shaping the future of OPE: With 58% of OPE units sold coming from cordless models, brands must continue innovating in battery-powered platforms to capture growth and avoid erosion in gas-powered lines.

• Consumers remain necessity-driven: Across categories, replacement purchases dominate. For appliances, 77% of sales were triggered by a broken or failing unit, underscoring that upgrade-driven demand is secondary.

• National and private brands both need support: DeWalt’s surge in power tools and Greenworks’ heavy promotional push online illustrate how single-brand execution can move share. Meanwhile, Craftsman’s slip in both OPE and tools signals the need for stronger brand positioning and retailer backing.