Tracking Health, Beauty, and Wellness Shifts
List Price & Trends
Product Launches
Package Changes
Ingredient Changes
Custom Insights
In-Store / Ecommerce
Global Coverage
PESO Media Data
Analyst Reports
Pricing & Promotions
Trusted by global brands, retailers, distributors, and suppliers
Why you need list price visibility
HBW pricing is constantly changing
You don't know what competitors actually charge retailers
You manage margin and category strategy, but list price — the number that drives pricing, category, and retail account decisions — stays invisible until it’s too late to react.
You're caught off guard by new launches and package changes
Competitors bring new products to market, update packaging, and reformulate quietly. Without visibility into these moves, your team is reacting instead of anticipating.
Your pricing and product teams see an incomplete picture
Posted price alone doesn’t tell you where the market is headed. You need pricing and product activity together to see the full competitive landscape.
OpenBrand is a market intelligence partner, giving Health, Beauty & Wellness manufacturers the one number that drives margin, category, and retailer decisions — and the product moves behind it.
Real-world applications
How OpenBrand Powers List Price Intelligence
LIST PRICE & TREND TRACKING
See what competitors charge — and how it's changing
Pricing tells you where the market stands. OpenBrand tracks what competitors actually charge retailers today and every move they make over time, so your pricing and category teams can act on facts instead of guesswork.
PRODUCT LAUNCH TRACKING
See competitive launches before they hit the shelf
New products shift category dynamics before a single unit sells. OpenBrand surfaces competitive product launches early, so you can adjust strategy ahead of the market instead of after it.
PACKAGE CHANGE TRACKING
Track every package update, from design to copy
Competitors quietly refresh packaging and claims across tracked versions. OpenBrand shows you exactly what changed, so nothing shifts in the category without your team knowing.
INGREDIENT CHANGE TRACKING
Know the moment a formula changes
A single ingredient added or removed can signal a competitor’s next move. OpenBrand tracks formula changes down to the ingredient level, so you catch product strategy shifts as they happen, not months later.
Why OpenBrand for HBW List Price Intelligence
Stop guessing. Start protecting margin.
See the number that drives every decision List price is the one number behind your margin, category strategy, and retailer decisions — and it's the hardest to see. OpenBrand puts it directly in view.
Connect pricing to product activity Pricing tells you where the market stands. Product launches, package changes, and ingredient shifts tell you where it's headed. OpenBrand gives you both, together.
Move from reactive to proactive Instead of learning about a competitor's price change, launch, or reformulation after the fact, your pricing, category, and retail account teams see it as it happens.
Built for Health, Beauty & Wellness Coverage spans the categories that matter most to HBW manufacturers and retailers — from Anti-Smoking to Vitamins, Minerals & Supplements.
Health, Beauty & Wellness Category Coverage
Anti-Smoking Products
Baby Products
Contraceptives
Dental Accessories
Denture Products
Digestive
Eye Care
Feminine Hygiene & Needs
First Aid
Foot Care
Hair Care
Lip Preparations
Oral Care
Pain (Analgesics)
Sexual Wellness
Shaving
Skin Care
Sleeping Remedies
Soap
Sun Care
Upper Respiratory Care
Vitamins, Minerals & Supplements
Request a Demo
See the competitive list price data available for your category
List price drives your margin, your category strategy, and your retailer conversations, and it is the hardest number to see. OpenBrand puts it in view alongside the launches, package updates, and ingredient changes behind it, so your teams anticipate competitive moves instead of reacting to them.
Ready to see the data available?
Frequently Asked Questions
OpenBrand’s HBW List Price Intelligence gives Health, Beauty & Wellness manufacturers visibility into what competitors actually charge retailers, plus the product activity behind it — including product launches, package changes, and ingredient changes.
Posted retail price tells you what shoppers see. List price is the number that drives manufacturer margin, category strategy, and retailer negotiations — and it’s typically invisible without a dedicated data partner.
OpenBrand tracks competitive product launches before they hit the shelf, package updates from design to copy across tracked versions, and ingredient changes down to a single addition or removal.
OpenBrand covers List Price Intelligence across the full range of major HBW categories — from Adult Incontinence and Baby to Oral Care, Pain, Skin Care, Sun Care, Vitamins, and more.
Pricing, category, and retail account teams use OpenBrand’s List Price Intelligence to protect margin, respond to competitive moves faster, and bring evidence-backed recommendations into retailer conversations.
Your market questions — our expert answers
How can you get the answers you need if you never ask the question? From competitive pricing, category performance, share insights, or beyond — our team of category expert analysts is here to help.
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