OpenBrand’s Health, Beauty & Wellness Data
Custom Insights
In-Store & Ecommerce
Global Coverage
PESO Media Data
Analyst Reports
Pricing & Promotions
Custom Insights
In-Store / Ecommerce
Global Coverage
PESO Media Data
Analyst Reports
Pricing & Promotions
Health, beauty & wellness trends create constant market change.
Know why and win share with OpenBrand.
Millennial and Gen Z consumers are spending more on health, beauty, and wellness than the generations before. This focus not just on longevity but also on quality of life means constant changes in market trends and data leaving brands and retailers scrambling to keep up. Digesting rapidly changing data is our specialty.
Transforming Health, Beauty & Wellness Market Intelligence
OpenBrand collects industry data from various sources including in-store and eCommerce sites, trade pricing, margin comparison and industry news, helping health and wellness brands get a holistic view of their market to identify opportunities and potential challenges. Measure margin as you track competitive prices from list through net.
We stay ahead of the curve by tracking regulatory developments, packaging and ingredient changes to provide critical alerts, ensuring our clients’ products comply with the latest guidelines and standards.
Our market intelligence services provide a competitive edge by enabling informed decision-making and strategic planning for product development, marketing, and distribution.
Transforming Health, Beauty & Wellness Market Intelligence
OpenBrand collects industry data from various sources including in-store and eCommerce sites, trade pricing, margin comparison and industry news, helping health and wellness brands get a holistic view of their market to identify opportunities and potential challenges.
We stay ahead of the curve by tracking regulatory developments, packaging and ingredient changes to provide critical alerts, ensuring our clients’ products comply with the latest guidelines and standards.
Our market intelligence services provide a competitive edge by enabling informed decision-making and strategic planning for product development, marketing, and distribution.
How the Health, Beauty & Wellness Industry Uses OpenBrand
Pricing & Promotions
Track promotional strategies, new product launches, and distribution channels to quickly adapt to new trends and conditions in the health, beauty, and wellness market. Visibility into shelf presence, price adjustments, and emerging demand empowers businesses to strengthen their positioning, develop strategies that deliver what consumers want, capture early market opportunities, and accelerate growth.
Brand Monitoring
Understand the media footprint of top health, beauty, and wellness retailers and brands within digital advertising channels, retail media, platforms like TikTok and YouTube, TV, and more. Analyze share of voice and market positioning across crucial digital channels.
Market Intelligence
OpenBrand is more than data. Our dedicated analysts provide comprehensive research, tracking the latest market changes, consumer behaviors, and trends in the health, beauty, and wellness industry. Partner with our experts and never miss competitive shifts in the market. Save time and know more.
"OpenBrand is valuable when business is good, but it becomes indispensable when we’re getting pressure from the retailer due to a downturn. Having your accurate information at our fingertips builds trust and rapport and informs our decision-making to help get sales back on track."
VP of SalesCoronado Casuals
Health, Beauty & Wellness Category Coverage
- Anti-Smoking Products
- Baby Products
- Contraceptives
- Dental Accessories
- Denture Products
- Digestive
- Eye Care
- Feminine Hygiene & Needs
- First Aid
- Foot Care
- Hair Care
- Lip Preparations
- Oral Care
- Pain (Analgesics)
- Sexual Wellness
- Shaving
- Skin Care
- Sleeping Remedies
- Soap
- Sun Care
- Upper Respiratory Care
- Vitamins, Minerals & Supplements
OpenBrand: Pioneering Advanced Analytics in Health, Beauty & Wellness Innovation
OpenBrand has become an essential data partner for health and wellness brands, empowering them to gain a deeper understanding of consumer trends, product performance, and competitive positioning.
Our AI-driven platform and advanced analytics are revolutionizing data in health and wellness — harnessing the latest in technology to deliver actionable insights that keep our clients ahead in a constantly evolving industry. Through real-time data on emerging trends in pricing, promotions, placements, media, and beyond, OpenBrand enables our clients to refine strategies, optimize offerings, and better engage with health-conscious consumers.
Ultimately, our commitment to innovation ensures our clients can not only adapt to industry changes but lead the way in a dynamic and growing market.
Trusted by global brands, retailers, distributors, and suppliers
Your market questions — our expert answers
How can you get the answers you need if you never ask the question? From competitive pricing, category performance, share insights, or beyond — our team of category expert analysts is here to help.
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