Delivering Public Market Signals
Share Winners
Draw, Close & Leakage
Purchase Drivers
Pricing & Promotions
Share of Shelf
Updated each quarter, MarketSignal dashboards reveal the trends shaping your industry. From shifts in consumer buying behavior to changes in promotional intensity, these dashboards turn complex data into simple, actionable insights. Designed for brand and retailer teams across the durables industry, MarketSignal makes it easy to benchmark performance, evaluate competitors, and anticipate where the market is heading next. Coverage currently spans Major Appliances, Outdoor Power Equipment, and real-time tracking for key promotional events (like Prime Day), with more categories on the way. By combining OpenBrand’s proprietary data with intuitive visuals, MarketSignal puts market intelligence at your fingertips — so you can make smarter, faster decisions.
Review Market Intelligence Dashboards by Industry
MajorAppliances
Track quarterly shifts in appliance pricing, promotions, and brand performance.
Outdoor Power Equipment
See how outdoor power equipment brands stack up on pricing, demand, and competitive share.
COMING SOON!
Consumer Electronics
COMING SOON!
PowerTools
Who Uses MarketSignal
Empowering Retail Teams Through Competitive Market Intelligence
OpenBrand's public MarketSignal dashboards serve the needs of durables brand and retailer teams who rely on timely, trusted insights to guide strategy.
Consumer Insights
Understand who’s buying and why. Access purchase driver and retailer-specific patterns to identify where demand can be found and how to reach the right audience more effectively.
Leadership
Get a clear pulse on category performance and market shifts. Use our share, pricing, and promotions data to spot opportunity, measure competitive pressure, and guide strategy with confidence.
Merchants & Vendors
Back every conversation with data. Use share shifts, pricing trends, and promotional activity to strengthen line reviews, joint business planning, and retailer alignment.
Marketing & Brand
See how your brand stacks up. Track pricing moves, measure promotion impact, and monitor share momentum to shape smarter campaigns and messaging.
Pricing
Refine pricing and promotional strategies with visibility into competitor moves, price dispersion, and category-wide discount trends. Refreshed quarterly so you can keep pace with the market.
Product Managers
See which features, SKUs, and segments are gaining traction. MarketSignal helps product teams align roadmaps with consumer demand and competitive direction.
Sales
Walk into every meeting with facts, not estimates. Use brand share, category trends, and retailer-level data to win shelf space, strengthen distribution, and identify whitespace opportunities.
Frequently Asked Questions
MarketSignal dashboards are public, quarterly-updated tools that provide category-level views of competitive market dynamics.
Each dashboard helps you answer the following questions – and more – about your market:
- Which brands and retailers are winning the most share?
- How is pricing trending?
- What are the average promotional rates for the market?
- What drives consumer purchases?
- Which brands and retailers are closing the most shoppers?
- Who wins the sales those brands and retailers fail to close?
These are just a few of the questions. Check out the dashboards today to see all the data.
Our free MarketSignal data is updated once per quarter, delivering insights for the previous quarter. Clients have access to real-time, current data available by paid subscription.
MarketSignal dashboards display one quarter at a time. To access historical data and multi-period trend analysis, a subscription to OpenBrand’s premium solutions is required.
No. The public dashboards are free to explore. Subscriptions are only required for deeper insights, including multi-period analysis, custom reporting, and advanced forecasting.
To see the most recent data for your market, book a demo with our team today. Our competitive intelligence data is updated daily, market share data is available monthly, and consumer insights are available quarterly.
Democratizing Market Intelligence for All
At OpenBrand, we believe data should empower everyone — not just a select few. By making MarketSignal dashboards freely available, we’re delivering competitive insights that help brands, retailers, and analysts alike see the market more clearly. From share shifts to pricing dynamics, our goal is to redefine how the industry understands change and ensure critical intelligence is accessible to all.
Curious about the depth of data available for your brand or your competitors? Contact us today to see the full power of OpenBrand’s data solutions.
Ready to explore the data? Start with your category’s MarketSignal dashboard today.
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EXPLORE OUR DATA
Public Quarterly Market Dashboards
OpenBrand’s data is available to the public through MarketSignal, our quarterly overview dashboards, delivering market share, pricing, promotions, and purchase insights.
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