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Know who is winning your lost shoppers?
Here’s how retail leakage analysis can help
Where is your demand going?
You’re responsible for tracking performance, but when share shifts, you can’t see where shoppers go
Who wins your shoppers?
You struggle to identify which competitors are capturing shoppers or how behavior is changing
Why are you losing them?
You can’t clearly connect those shifts to pricing, assortment, or availability
Leakage analysis gives you a clear view of where your shoppers go, who wins them, and what’s driving those shifts.
Real-world applications
How You Can Use Retail Leakage Insights to Win Share
DRAW & CLOSE: Consideration vs Conversion
Understand where your gaps are: in consideration or conversion
When performance declines, use OpenBrand to measure shifts in demand, so you can determine whether shoppers are not entering consideration or failing to convert at the point of purchase.
SHOPPER LEAKAGE
See which competitors are winning your lost shoppers
When you identify lost demand, use OpenBrand to track where those shoppers are going, so you can identify which competitors or retailers are capturing that demand and gaining share.
RETAIL LEAKAGE DRIVERS
Understand why competitors are winning those shoppers
When competitors are gaining your demand, use OpenBrand to analyze pricing, assortment, and availability alongside those shifts, so you can evaluate what is influencing shopper decisions.
RETAIL LEAKAGE OPPORTUNITIES
Pinpoint opportunities to improve conversion and demand capture
When you understand where and why leakage is happening, use OpenBrand to pinpoint gaps in pricing, assortment, or availability, so you can prioritize changes that may improve your ability to draw shoppers and convert them.
"Since partnering with OpenBrand, we have gained valuable insights into top industry trends. We have increased our ability to forecast future trends and focus on targeting our consumers’ needs."
Marketing Production ManagerChervon North America
Why OpenBrand for Retail Leakage Analysis
OpenBrand uniquely connects shopper demand to market share, competitive dynamics, and pricing signals to give you a complete view of leakage.
Delivers a complete view of where demand actually goes Without OpenBrand, demand is fragmented by retailer, brand, or channel, leaving gaps in visibility. OpenBrand connects demand across competitors and retailers, so you can see exactly where lost shoppers go and who wins them.
Helps you understand what’s driving performance Without a unified view, pricing, assortment, and availability are analyzed in isolation. OpenBrand brings these together with shopper movement, so you can evaluate what is actually influencing consideration and conversion.
Connects leakage signal to product-level diagnosis Most tools stop at identifying that demand shifted. OpenBrand lets you go deeper, analyzing pricing, assortment, and availability at the SKU level so you can pinpoint what is driving shopper decisions.
Shows how leakage impacts market share over time OpenBrand connects shopper movement to share trends, so you can understand how lost demand affects performance and track how competitors gain or lose ground.
Request a Demo
See where your shoppers go and why competitors win
Get visibility into demand shifts across retailers and uncover the factors influencing shopper decisions. In minutes, see where your shoppers are going, who is winning them, and what’s driving those shifts so you can better interpret changes in performance.
Ready to see where your lost shoppers go?
Frequently Asked Questions
Leakage analysis helps you understand where shoppers go when they don’t purchase your product. It reveals which competitors or retailers are capturing that demand and how shopper behavior shifts across the market.
With OpenBrand, you can track how demand moves across retailers and competitors. This allows you to identify where lost shoppers end up and which brands or channels are gaining that demand.
Once leakage is identified, you can analyze pricing, assortment, and availability alongside demand shifts. This helps you evaluate what factors may be influencing shopper decisions and contributing to lost sales.
Market share shows how performance is changing, but it doesn’t explain where demand is going. Leakage analysis connects those changes to shopper movement, helping you understand how and where share is being gained or lost.
Leakage analysis doesn’t directly change performance, but it provides the visibility needed to make more informed decisions. By understanding where and why shoppers leave, teams can adjust pricing, assortment, or availability to better compete.
Teams use leakage insights to investigate performance changes, identify competitive threats, and evaluate opportunities. This can include analyzing pricing gaps, identifying assortment issues, or understanding where competitors are gaining share.
Most tools focus on a single retailer or provide lagging, high-level insights. OpenBrand connects demand across retailers and competitors, links it to pricing and assortment, and enables deeper analysis to understand what’s driving shopper behavior.
Retailer Intelligence
Delivering insights at the retailer, brand, category, and model-level, helping you understand what’s driving share and why with unmatched accuracy.
Brand Intelligence
Delivering brand performance insights with unmatched depth and accuracy — helping you see which SKUs drive share, how competitors are pricing and promoting, where inventory shifts, and more.
EXPLORE OUR DATA
Public Quarterly Market Dashboards
OpenBrand’s data is available to the public through MarketSignal, our quarterly overview dashboards, delivering market share, pricing, promotions, and purchase insights.
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