MarketSignal: 2025 Durables Market Rankings
See which brands and retailers led the industry in 2025 with OpenBrand’s exclusive market rankings – from share to close rate to top promoted brand. To see the winners for other categories, contact us today!
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Across various Durables industries, we highlight the winners and top performers from 2025 for key product groups. To identify these top performers, we look at market share, pricing and promotions, and consumer insights to see who led the market last year.
Consumer Electronics: Computing
Major Appliances: Refrigerators
Outdoor Cooking: Grills
Outdoor Power Equipment: Walk-Behind Mowers
Power Tools: Saws
Small Appliances: Floor Care
Review the rankings to see the 2025 leaders – and reach out if you’d like to see the winners for other product categories, filter by key product specs, or the data for 2026.
Consumer Electronics: Computing
Products: Desktops, Notebooks, Monitors, Tablets & Detachables, Wearables, Wireless Routers
Retailer Share Panel: Amazon, Best Buy, Walmart
#1 Computing Retailer
BY DOLLAR SHARE
Best Buy
LEADING COMPUTING RETAILER IN 2025
Top Online Computing Retailer
CONSUMER REPORTED DOLLAR SHARE
Amazon
LEADING ONLINE COMPUTING RETAILER IN 2025
Top In-Store Computing Retailer
CONSUMER REPORTED DOLLAR SHARE
Best Buy
LEADING IN-STORE COMPUTING RETAILER IN 2025
Retailer: Draw & Close
How did the top three retailers compare in drawing in shoppers and closing sales?
#1 Retailer: Leakage
Who won the majority of Best Buy’s lost shoppers?
The majority of consumers who shopped Best Buy for Computing products but did not purchase bought at Amazon.
#1 Computing Brand
BY DOLLAR SHARE
Apple
TOP 2025 COMPUTING BRAND
Top Brand Purchased Online
CONSUMER REPORTED DOLLAR SHARE
Apple
LEADING ONLINE COMPUTING BRAND IN 2025
Top Brand Purchased In-Store
CONSUMER REPORTED DOLLAR SHARE
Apple
LEADING IN-STORE COMPUTING BRAND IN 2025
Brand: Draw & Close Winners
How did the top three brands compare in shopper consideration and closing sales?
#1 Brand: Leakage
Who won the majority of Apple’s lost shoppers?
The majority of consumers who considered Apple for Computing products but did not purchase bought HP.
#1 Computing SKU
BY DOLLAR SHARE
Apple: MD4A4LL/A
11″ iPad (2025) WiFi w/128GB – Blue
Top Promoted Computing Brand
BY 2025 PROMO COUNT
Apple
TOP PROMOTED COMPUTING BRAND
Discount Depth
Top 10 Computing Brands by Dollar Share
Average Net Price Over Time
Top 5 Computing Brands by Dollar Share
Average Net Price: Apple
MARKET LEADER BY DOLLAR SHARE
$836.84
Small Appliances: Floor Care
Products: Canister, Full Size, Handheld, Robotic, Spot / Portable, Steam, Stick, Sweeper, Upright
Retailer Share Panel: Amazon, Best Buy, Home Depot, Lowe’s, Walmart
#1 Floor Care Retailer
BY DOLLAR SHARE
Amazon
LEADING FLOOR CARE RETAILER IN 2025
Top Online Floor Care Retailer
CONSUMER REPORTED DOLLAR SHARE
Amazon
LEADING ONLINE FLOOR CARE RETAILER IN 2025
Top In-Store Floor Care Retailer
CONSUMER REPORTED DOLLAR SHARE
Walmart
LEADING IN-STORE FLOOR CARE RETAILER IN 2025
Retailer: Draw & Close
How did the top three retailers compare in drawing in shoppers and closing sales?
#1 Retailer: Leakage
Who won the majority of Amazon’s lost shoppers?
The majority of consumers who shopped Amazon for Floor Care products but did not purchase bought at Walmart.
#1 Floor Care Brand
BY DOLLAR SHARE
Shark
TOP 2025 FLOOR CARE BRAND
Top Brand Purchased Online
CONSUMER REPORTED DOLLAR SHARE
Dyson
LEADING 2025 ONLINE FLOOR CARE BRAND
Top Brand Purchased In-Store
CONSUMER REPORTED DOLLAR SHARE
Dyson
LEADING 2025 IN-STORE FLOOR CARE BRAND
Brand: Draw & Close Winners
How did the top three brands compare in shopper consideration and closing sales?
#1 Brand: Leakage
Who won the majority of Shark’s lost shoppers?
The majority of consumers who considered Shark for Floor Care products but did not purchase bought Dyson.
#1 Floor Care SKU
BY DOLLAR SHARE
Shark: s1000wm
Corded Steam Mop w/ XL Removable Water Tank (Blue)
Top Promoted Floor Care Brand
BY 2025 PROMO COUNT
Shark
TOP PROMOTED FLOOR CARE BRAND
Discount Depth
Top 10 Floor Care Brands by Dollar Share
Average Net Price Over Time
Top 5 Floor Care Brands by Dollar Share
Average Net Price: Shark
MARKET LEADER BY DOLLAR SHARE
$254.06
Outdoor Cooking: Grills
Products: BBQ Grills
Retailer Share Panel: Ace Hardware, Amazon, Best Buy, Home Depot, Lowe’s, Walmart
#1 Retailer for Grills
BY DOLLAR SHARE
Home Depot
LEADING 2025 GRILL RETAILER
Top Online Retailer for Grills
CONSUMER REPORTED DOLLAR SHARE
Amazon
LEADING ONLINE GRILL RETAILER IN 2025
Top In-Store Retailer for Grills
CONSUMER REPORTED DOLLAR SHARE
Home Depot
LEADING IN-STORE GRILL RETAILER IN 2025
Retailer: Draw & Close
How did the top three retailers compare in drawing in shoppers and closing sales?
#1 Retailer: Leakage
Who won the majority of Home Depot’s lost shoppers?
The majority of consumers who shopped Home Depot for Grills but did not purchase bought at Lowe’s.
#1 Grill Brand
BY DOLLAR SHARE
Weber
TOP 2025 GRILL BRAND
Top Grill Brand Purchased Online
CONSUMER REPORTED DOLLAR SHARE
Weber
LEADING ONLINE GRILL BRAND IN 2025
CONSUMER REPORTED DOLLAR SHARE
Top Grill Brand Purchased In-Store
Weber
LEADING IN-STORE GRILL BRAND IN 2025
Brand: Draw & Close Winners
How did the top three brands compare in shopper consideration and closing sales?
#1 Brand: Leakage
Who won the majority of Weber’s lost shoppers?
The majority of consumers who considered Weber products but did not purchase bought Charbroil.
#1 Grill SKU
BY DOLLAR SHARE
Expert Grill: XGS236178263002
17.5 Inch Charcoal Grill with Wheels, Black
Top Promoted Grill Brand
BY 2025 PROMO COUNT
Weber
TOP PROMOTED GRILL BRAND
Discount Depth
Top 10 Grill Brands by Dollar Share
Average Net Price Over Time
Top 5 Grill Brands by Dollar Share
Average Net Price: Weber
MARKET LEADER BY DOLLAR SHARE
$860.51
Major Appliances: Refrigerators
Products: Bottom Mount Refrigerator, French Door Refrigerator, Side-by-Side Refrigerator, Top Mount Refrigerator
Retailer Share Panel: Amazon, Best Buy, Home Depot, Lowe’s, Walmart
#1 Refrigerator Retailer
BY DOLLAR SHARE
Lowe's
LEADING REFRIGERATOR RETAILER IN 2025
Top Online Refrigerator Retailer
CONSUMER REPORTED DOLLAR SHARE
Home Depot
LEADING ONLINE REFRIGERATOR RETAILER IN 2025
Top In-Store Refrigerator Retailer
CONSUMER REPORTED DOLLAR SHARE
Lowe's
LEADING IN-STORE REFRIGERATOR RETAILER IN 2025
Retailer: Draw & Close
Which retailers drew in the most consumers – and who closed the most shoppers?
#1 Retailer: Leakage
Who won Lowe’s lost shoppers?
The majority of consumers who shopped Lowe’s for refrigeration products but did not purchase bought at Home Depot.
#1 Refrigerator Brand
BY DOLLAR SHARE
LG
TOP 2025 REFRIGERATOR BRAND
Top Refrigerator Brand Purchased Online
CONSUMER REPORTED DOLLAR SHARE
LG
LEADING ONLINE REFRIGERATOR BRAND IN 2025
Top Refrigerator Brand Purchased In-Store
CONSUMER REPORTED DOLLAR SHARE
Samsung
LEADING IN-STORE REFRIGERATOR BRAND IN 2025
Brand: Draw & Close Winners
How did the top three brands compare in shopper consideration and closing sales?
#1 Brand: Leakage
Who won the majority of LG’s lost shoppers?
The majority of consumers who considered LG refrigeration products but did not purchase bought Samsung.
#1 Refrigerator SKU
BY UNIT SHARE
Midea: MRT18D3BWW
18 cu. ft. Top-Freezer Refrigerator (White)
Top Promoted Refrigerator Brand
BY 2025 PROMO COUNT
Whirlpool
TOP PROMOTED REFRIGERATOR BRAND
Discount Depth
Top 10 Refrigerator Brands by Dollar Share
Average Net Price Over Time
Top 5 Refrigerator Brands by Dollar Share
Average Net Price: LG
MARKET LEADER BY DOLLAR SHARE
$2,106.14
Power Tools: Saws
Products: Circular Saws, Jig Saws, Reciprocating Saws
Retailer Share Panel: Amazon, Best Buy, Home Depot, Lowe’s, Walmart
#1 Retailer for Saws
BY DOLLAR SHARE
Home Depot
LEADING SAWS RETAILER IN 2025
Top Online Retailer for Saws
CONSUMER REPORTED DOLLAR SHARE
Amazon
LEADING ONLINE SAWS RETAILER IN 2025
Top In-Store Retailer for Saws
CONSUMER REPORTED DOLLAR SHARE
Home Depot
LEADING IN-STORE SAWS RETAILER IN 2025
Retailer: Draw & Close
How did the top three retailers compare in drawing in shoppers and closing sales?
Retailer: Smallest Leakage
Who won the majority of Home Depot’s lost shoppers?
The majority of consumers who shopped Home Depot for Saws but did not purchase bought at Lowe’s.
#1 Brand for Saws
BY DOLLAR SHARE
DEWALT
TOP 2025 SAW BRAND
Top Saw Brand Purchased Online
CONSUMER REPORTED DOLLAR SHARE
DEWALT
LEADING ONLINE SAW BRAND IN 2025
Top Saw Brand Purchased In-Store
CONSUMER REPORTED DOLLAR SHARE
DEWALT
LEADING IN-STORE SAW BRAND IN 2025
Brand: Draw & Close Winners
How did the top three brands compare in shopper consideration and closing sales?
Brand: Smallest Leakage
Who won DEWALT’s lost shoppers?
The majority of consumers who considered a DEWALT saw but did not purchase bought Ryobi.
#1 Saw SKU
BY DOLLAR SHARE
Ryobi: PCL525B
ONE+ 18V Cordless Jig Saw
Top Promoted Saw Brand
BY 2025 PROMO COUNT
DEWALT
TOP PROMOTED SAW BRAND
Discount Depth
Top Saw Brands by Dollar Share
Average Net Price Over Time
Top 5 Saw Brands by Dollar Share
Average Net Price: DEWALT
MARKET LEADER BY DOLLAR SHARE
$303.96
Outdoor Power: Walk-Behind Mowers
Products: Walk-Behind Mowers (Gas, Battery & Electric)
Retailer Share Panel: Ace Hardware, Amazon, Best Buy, Home Depot, Lowe’s, Walmart
#1 Mower Retailer
FOR WALK-BEHIND | BY DOLLAR SHARE
Lowe's
LEADING RETAILER FOR WALK-BEHIND MOWERS
Top Online Retailer
CONSUMER REPORTED DOLLAR SHARE
Amazon
LEADING ONLINE RETAILER FOR WALK-BEHIND MOWERS
Top In-Store Retailer
CONSUMER REPORTED DOLLAR SHARE
Home Depot
LEADING IN-STORE RETAILER FOR WALK-BEHIND MOWERS
Retailer: Draw & Close
How did the top three retailers compare in drawing in shoppers and closing sales?
#1 Retailer: Leakage
Who won the majority of Lowe’s lost shoppers?
The majority of consumers who shopped Lowe’s for Walk-Behind Mowers but did not purchase bought at Home Depot.
#1 Brand
FOR WALK-BEHIND | BY DOLLAR SHARE
EGO
TOP 2025 WALK-BEHIND MOWER BRAND
Top Brand Purchased Online
CONSUMER REPORTED DOLLAR SHARE
Greenworks
LEADING ONLINE WALK-BEHIND MOWER BRAND
Top Brand Purchased In-Store
CONSUMER REPORTED DOLLAR SHARE
Toro
LEADING IN-STORE WALK-BEHIND MOWER BRAND
Brand: Draw & Close Winners
How did the top three brands compare in shopper consideration and closing sales?
Brand: Smallest Leakage
Who won EGO’s lost shoppers?
The majority of consumers who considered EGO for Walk-Behind Mowers but did not purchase bought Toro.
#1 Walk-Behind Mower SKU
BY DOLLAR SHARE
Ryobi: RY401170
40V HP Brushless 20″ Self-Propelled Lawn Mower Kit
Top Promoted Brand
BY 2025 PROMO COUNT
Greenworks
TOP PROMOTED WALK-BEHIND MOWER BRAND
Discount Depth
Top 10 Walk-Behind Mower Brands by Dollar Share
Average Net Price Over Time
Top 5 Walk-Behind Mower Brands by Dollar Share
MARKET LEADER BY DOLLAR SHARE
Average Net Price: EGO
$621.62
SOURCE: OPENBRAND TOTAL MARKET INSIGHTS