OpenBrand’s Paint & Stain Market Data
Market Share
Brand, Retailer, SKU
Real-Time
Pricing & Promotions
Consumer Insights
“Why” Behind the Buy
Store-Level
Inventory Tracking
Analyst-Led
Custom Insights
CPI &Forcasting
Specific to paint market
Market Share
Pricing & Promotions
Consumer Insights
Inventory Tracking
Custom Insights
Winning the aisle isn't the same as winning the shopper.
In home center and hardware retail, paint and stain share sits with just a few accounts, so line reviews and promo calendars decide who grows. But shoppers move between home centers, paint stores, and mass retail. OpenBrand shows you both the share and where the shopper goes next.
The category also breaks the tools built for it. Demand is driven by maintenance and repair more than by projects, tickets mix brands and product types, and nearly all volume still moves in store where color matching and tinting happen at the counter. Receipt-only panels miss the shelf, the sheen, the base size, and the pro buyer entirely.
The right data. Built for how the Paint & Stain category actually works.
Trusted by global brands, retailers, distributors, and suppliers
Popular Use Cases
How Paint & Stain Manufacturers & Retailers Use OpenBrand to Win
Monitor share and track shifts, at the level paint and stain actually competes
- Identify where you are gaining or losing share before it shows up in a line review
- Track brand and SKU-level share, including private label and store brands, across home center and hardware retail
- Separate interior from exterior performance instead of reading one blended category number
- Benchmark units against dollars to see which competitors are buying volume and which are holding price
Unlike receipt-skewed share providers, OpenBrand delivers a dynamic multi-source market share approach that accounts for the ticket-level and low-incidence nuances specific to coatings.
React to pricing, promotions, and assortment in real time
- Track net price per gallon and discount depth by brand, sheen, and container size
- See promotional timing and depth across retailers, from seasonal paint events to off-cycle markdowns
- Compare price-per-gallon positioning across 1-gallon and 5-gallon pack sizes
- Understand how a price change or a narrowing discount moves share and unit demand
- Track where the market is going with our durables-specific CPI reads
OpenBrand’s real-time pricing and promotions data captures the full promotional landscape, so you can respond to market movement as it happens, not weeks after the fact.
Understand the paint and stain shopper, and know why they buy
- See which retailers draw shoppers and which actually convert them
- Track where a lost shopper goes next, at both the retailer and the brand level
- Measure how much repeat purchase and brand familiarity carry the category against price
- Target the right buyers with Claritas PRIZM® audience segment insights
OpenBrand’s buyer insights come from our long-running durables consumer tracking survey, revealing the “why” behind the buy in the words of real paint and stain shoppers.
Track shelf presence, launches, and product mix across the coatings aisle
- Monitor share of shelf by brand and see where placements outpace sell-through
- Track new item debuts and how quickly they earn share
- Analyze mix across paint-and-primer-in-one, stain-and-sealer, and traditional formulations
- Follow finish, base, and coverage to connect product attributes to price and demand
OpenBrand’s rich historical data and detailed product library let you monitor product-level movement in the aisle over time, at the level you need.
Act on inventory gaps before they turn into lost sales
- Track availability by retailer, store, and zip code across paint and stain SKUs
- See store-level inventory for your products and your competitors’
- Identify out-of-stock risk on high-volume bases, sheens, and pack sizes
- Monitor competitor shelf presence and assortment changes between resets
OpenBrand’s Key SKU Inventory tool lets you monitor the availability of paint and stain products by retailer, brand, store, zip code, and more.
Request a Demo
Total Paint & Stain Market Insight: all the data you need, all in one place
From interior and exterior segment splits to SKU-level pricing, promotions, and shelf presence, OpenBrand gives you a connected view of the paint and stain market rather than a single slice of it.
Schedule a 15-minute walkthrough to see your category, competitors, and pricing environment live in the platform, and walk away with clear next steps.
Ready to see the data powering smarter decisions for paint and stain manufacturers and retailers?
Paint & Stain Product Coverage
Interior Paint
Exterior Paint
Interior Stains
Exterior Stains
Primers
Spray Paint
Paint Supplies
Recent Paint & Stain News
Frequently Asked Questions
Paint and stain is a maintenance-driven, in-store category where receipt-based models lose the detail that matters. OpenBrand uses a multi-source approach that captures pricing, promotions, assortment, and inventory signals at the SKU level, and separates interior from exterior performance.
OpenBrand measures share using a dynamic, multi-source methodology that combines retailer, product, and pricing signals across the market. We integrate six data sources (including four proprietary ones) to reflect how the category actually sells.
Purchases are measured per ticket, which matters where a single transaction often includes more than one brand or product type.
OpenBrand tracks leading paint and stain retailers across our Competitive Intelligence and Consumer Insights data, spanning home improvement, hardware, mass, and specialty paint channels.
Our measured market share panel for Paint & Stain consists of Home Depot, Lowe’s, Walmart, Ace Hardware, and Amazon. Our consumer insights data covers a wider retailer set, including Sherwin-Williams, and other brand stores.
Pricing, promotions, and inventory data are updated as frequently as same-day.
Modeled market share is released monthly by category. Consumer insights are delivered on a quarterly and monthly cadence, collected through the durables industry’s largest and longest running consumer tracking survey.
Yes. Coverage runs from entry-tier contractor and builder lines through premium branded paint and stain.
That lets you see how price tiers, product claims, and positioning shape demand, and where a good-better-best ladder is leaking units.
Yes. You can read interior separately from exterior, isolate stains from paint, and compare performance by pack size, price band, and retailer.
Segment-level movement can be tracked over time rather than as a single point in time.
You will see paint and stain data live in the platform across interior and exterior paint, stains, primers, and spray.
We will walk through how your brands and SKUs compare across the retailers that matter to you, with real-time pricing, promotional activity, and shelf presence alongside share, plus where shoppers are leaking to competitors.
"OpenBrand becomes indispensable when we're getting pressure from the retailer due to a downturn. Having accurate information at our fingertips builds trust and rapport and informs our decision-making to help get sales back on track. #1 tool in my toolkit."
VP, SalesMajor Manufacturer
What makes OpenBrand the leader in Paint & Stain market data?
OpenBrand delivers unmatched visibility across the consumer durables landscape, with over 20 years of experience in market data and analytics.
Most providers are built for CPG, where high-frequency, high-receipt categories make traditional tracking models work. Paint and stain is different. Retail share is concentrated, tickets mix brands and product types, nearly all volume moves in store, and a meaningful share of demand comes from professional contractors who buy on a different loyalty pattern than a DIY shopper.
OpenBrand is built for those dynamics. By combining multiple data sources, advanced modeling, and real-time analytics, we give paint and stain manufacturers and retailers a more accurate view of share, pricing, assortment, and demand.
Understand what happened, why it happened, and what to do next. Request a demo to see Paint & Stain data in action.
EXPLORE OUR DATA
Public Quarterly Market Dashboards
OpenBrand’s data is available to the public through MarketSignal, our quarterly overview dashboards, delivering market share, pricing, promotions, and purchase insights.
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