What are the best brands and outlets in the Paint & Primer market? – An infographic

TraQline answers the “who”, “what”, “where”, “when”, “why”, and “how” for Paint & Primer market shares. Our quarterly survey will help you understand who’s buying Paint & Primer, where they’re buying it, and what drives their decisions. Our Paint & Primer infographic will help you answer the following questions about the US Paint & Primer market and how it is changing…

Who leads in sales for Paint & Primer?

Our infographic will give you greater details, but for now, here’s what you need to know about the market leaders for Paint & Primer:

  • Home Depot continues to significantly exceed other outlets for unit share (33%).  However, Home Depot unit share is down 2.5 points from this time last year.
  • The Home Depot unit share decline is largely to the benefit of Sherwin Williams outlets – up over 4 points for this time last year.
  • Behr continues to be the brand leader for Paint & Primer, with 28 percent of unit share.
  • Slightly behind Behr, Sherwin Williams unit share is up 4 points from this time last year.
A cropped version of the Paints & Primers market share infographic
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How much do consumers spend?

When buying Paint & Primer per gallon, the industry average price paid is $35.  However, the average amount paid at different outlets can vary.  For example:

  • Shoppers buying at Sherwin Williams pay $43 on average.
  • Shoppers at Walmart on the other hand, spend an average of about $22.

What demographic is buying Paint & Primer?

Just who buys Paint & Primer? TraQline’s census-balanced respondent pool has given us insights like:

  • Over two-thirds of purchasers are married (68%).
  • The primary decision makers by gender are similar –  35% Male and 36% female as the primary decision maker.  Male and female are equal decision makers in 29% of purchases.

Online Sales Trends:

Most purchases are made in a retail store (93%), about 3% purchased online.  However, 14% of purchasers shopped (not purchased) Paint & Primer online.

Paint & Primer Market Share Facts:

Curious about other information TraQline’s survey has uncovered? Here’s another preview for you:

  • The Sherwin Williams outlet draw rate is up significantly from this time last year (+6 points).
  • Total industry purchase drivers remain similar to this time last year.  “Previous experience with store” and “Competitive prices” are the two most mentioned reasons for those purchasing in Q2 2021.
  • Walmart purchasers overwhelmingly mention “Competitive price” as the main reason for purchase in Q2 2021.

To see everything we’ve included on our infographic, fill out the form below and download your own copy:

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