OpenBrand conducted a data analysis of the 2024 Home Improvement market, highlighting insights including:
- Brand & retailer share winners by industry
- Online vs. in-store purchase shifts
- Consumer demographic insights
- Average price paid trends
- …and more!
Download now to discover the state of the Home Improvement industry
Summary
Our 2024 mid-year review delivers a look at the state of the home improvement (HI) industry at the mid-year mark. The goal of this report is to provide a high-level snapshot of the state of the Home Improvement (HI) industry as we approach the end of 2024. To access all the insights and data available for the Home Improvement industry contact our team at OpenBrand.
Source
Our primary data source for this report is our quarterly consumer tracking survey (MindShare, previously Durable IQ), which measures market share across 100% of the market through consumer awareness. We also tap into SKU-level market share insights (MarketShare, previously Hybrid POS) as well as our pricing, promotions, product, and placement data.
For the purposes of this report, we reviewed the Home Improvement market through the lens of an aggregate of all the Consumer Durables categories relevant to Home Improvement businesses. For more details on what categories comprise the Home Improvement product aggregate, see pages 6 and 31 of the report.
Related blogs
Unlock the Power of Real-Time Data & AI in Retail Success: White Paper
Have your data — and use it too. Accessing data in retail is one thing. Knowing what to do with it is another. Market data is not meant to…
Related blogs
Consumer Durables Industry: 2024 Year in Review
The consumer durables market in 2024 was anything but static. Retail market share shifted, pricing…
Headphones: 2024 Year-In-Review
The headphones market in 2024 was defined by bold product launches, evolving advertising…
Notebooks: 2024 Year-In-Review
2024 was an eventful and influential year in the notebooks market, full of major debuts and…
MFP Copiers: 2024 Year-In-Review
This OpenBrand year-in-review report recaps product launch activity, portfolio shifts, and pricing…