OpenBrand conducted a data analysis of the 2024 Home Improvement market, highlighting insights including:

• Brand & retailer share winners by industry
• Online vs. in-store purchase shifts
• Consumer demographic insights
• Average price paid trends
• …and more!

Summary

Our 2024 mid-year review delivers a look at the state of the home improvement (HI) industry at the mid-year mark. The goal of this report is to provide a high-level snapshot of the state of the Home Improvement (HI) industry as we approach the end of 2024. To access all the insights and data available for the Home Improvement industry contact our team at OpenBrand.

Source

Our primary data source for this report is our quarterly consumer tracking survey (MindShare, previously Durable IQ), which measures market share across 100% of the market through consumer awareness. We also tap into SKU-level market share insights (MarketShare, previously Hybrid POS) as well as our pricing, promotions, product, and placement data.

For the purposes of this report, we reviewed the Home Improvement market through the lens of an aggregate of all the Consumer Durables categories relevant to Home Improvement businesses. For more details on what categories comprise the Home Improvement product aggregate, see pages 6 and 31 of the report.