Paint & Stain Market Share Insights: Top Brands & Retailers (Q4 2025)
Home improvement demand held steady through the back half of 2025, and paint market share closed the year shaped by three forces:
- Retailer share concentrating around a single dominant player
- Value-tier volume holding firm while net prices climbed
- A widening gap between shelf presence and share capture
Using data from OpenBrand’s latest Paint & Stain Total Market Insights report [download now!], we analyzed how consumers are shopping the category, where retailers are winning and losing share, and which top paint brands are gaining traction.
The paint and stain market referenced here includes interior and exterior paint and stain purchases measured per ticket, meaning multiple products or brands could appear in a single transaction.
While the data reflects Q4 2025, the trends highlighted below represent the current direction of the paint and stain market heading into 2026.
SOURCE: All data insights in this article covers Q4 2025 data within the OpenBrand Total Market Insights Paint & Stain category. This includes interior and exterior paint and stain, measured per ticket, excluding spray paint.
Summary: Paint & Stain Market Key Stats
- Home Depot leads paint and stain retailer unit share at 58.5%, more than 23 points ahead of Lowe’s
- BEHR ranks as the top brand by unit share at 31.1%, followed by Glidden and Valspar
- Products priced under $50 account for the largest share of units at 32.7%
- Sherwin-Williams posts the category’s highest retailer close rate at 83.1% on the smallest draw among the top three
- Category average net price per gallon rose from $48.47 in July to $54.02 in December
- In-store still accounts for 93.2% of purchases, with only 6.8% bought online
- Baby Boomers are the largest buyer group at 31.9% of purchases
- OpenBrand tracked 5,217 total category placements across retailers, led by Glidden at 15.7% share of shelf
Which retailers have the highest market share for paint and stain?
According to OpenBrand’s Q4 2025 market data, retail leadership in the paint and stain market is far more concentrated than in most durables categories. Home Depot is the leading retailer for paint purchases with 58.5% of unit share, Lowe’s takes 35.4%, and Ace Hardware rounds out the measured field at 6.1%. Two retailers account for roughly nine in ten units sold.
Top Paint & Stain Retailers by Unit Share
| Rank | Paint & Stain Retailer | Unit Share (%) |
| 1 | Home Depot | 58.5% |
| 2 | Lowe's | 35.4% |
| 3 | Ace Hardware | 6.1% |
Source: OpenBrand Paint & Stain Market Insights, Q4 2025
OpenBrand's Paint & Stain Trend Insights
Concentration this tight changes what growth looks like. In a fragmented category, a brand can win by adding doors. Here, national distribution effectively means two accounts, so assortment position, planogram depth, and promotional calendar alignment inside those accounts carry most of the weight.
For brands, that raises the stakes on every line review. For independents and regional chains, the opening is service, color expertise, and contractor relationships rather than price.
For more paint and stain retailer insights, including retailer leakage, conversion trends, and shopper behavior data, download the full infographic.
Paint and stain retailers are competing more aggressively for shopper conversion
Unit share tells you who sold the paint. Draw rate looks at how many consumers a retailer brought in regardless of where they ultimately purchased, and close rate shows how many of those shoppers converted. In coatings, those two numbers separate sharply.
Q4 2025 Paint & Stain Retailer Draw Rates
| Paint & Stain Retailer | Draw Rate | Close Rate |
| Home Depot | 47.6% | 79.6% |
| Lowe's | 34.6% | 62.0% |
| Sherwin-Williams | 14.5% | 83.1% |
| Walmart | 13.9% | 65.6% |
| Ace Hardware | 7.4% | 58.6% |
Source: OpenBrand Paint & Stain Market Insights, Q4 2025
Home Depot both draws the most shoppers and converts nearly four in five of them. Sherwin-Williams draws only 14.5% of shoppers but closes 83.1%, the strongest conversion rate in the category. The opportunity for Sherwin-Williams would be to increase their traffic, which would then increase their share.
Lowe’s has the second-largest draw and the weakest close among the top three, which is where its unit share leaks away.
Want deeper insights into retailer conversion and shopper leakage trends? Download the infographic for the full breakdown.
OpenBrand's Paint & Stain Trend Insights
A high draw with a soft close is a merchandising problem, not a traffic problem. Shoppers who reach the aisle and leave without buying are usually blocked by:
- color matching and tinting wait times
- out-of-stock sheens or base sizes
- unclear price-per-gallon comparisons across container sizes
- weak staff guidance on prep and coverage
Sherwin-Williams shows the ceiling. Specialist service converts intent at a rate mass retail has not matched.
Shopper leakage reveals how directly retailers compete
Retail competition becomes clearer when a retailer loses a sale and someone else captures it. OpenBrand’s proprietary retail leakage analysis tracks exactly where those shoppers land.When Home Depot does not close a paint or stain shopper:
- Lowe’s captures 50% of those lost shoppers
- Sherwin-Williams captures 18%
- Walmart takes 12%, Menards 7%, and Ace Hardware 6%
Half of every shopper Home Depot loses walks into a Lowe’s, which makes these two retailers direct substitutes in the consumer’s mind more than any other pair in the paint and stain market.
OpenBrand's Paint & Stain Trend Insights
The leakage pattern explains why competitive pricing and promotion between the two home centers moves category share so quickly. It also explains the outsized value of Sherwin-Williams capturing 18.1% of Home Depot’s lost shoppers: those consumers are already in project mode and are trading up to service rather than shopping down on price.
What are the top paint and stain brands?
Who leads paint market share by brand in Q4 2025? The top 5 leading brands in the paint and stain market include BEHR, Glidden, Valspar, Sherwin-Williams, and PPG.
Top Paint & Stain Brands by Unit and Dollar Share
| Rank | Paint & Stain Brand | Unit Share | Dollar Share |
| 1 | BEHR | 31.1% | 30.4% |
| 2 | Glidden | 17.9% | 11.4% |
| 3 | Valspar | 16.4% | 17.4% |
| 4 | Sherwin-Williams | 8.2% | 10.8% |
| 5 | PPG | 3.6% | 1.6% |
Source: OpenBrand Paint & Stain Market Insights, Q4 2025
The unit-to-dollar spread is where the strategy shows. Glidden converts 17.9% of units into only 11.4% of dollars, while Valspar and Sherwin-Williams both index higher on dollars than units. Brands outside the top five still account for 15.9% of units, so fragmentation below the leaders remains meaningful.
For more insights into top paint and stain brands, share trends, product launches, and competitive positioning, download the full infographic.
OpenBrand's Paint & Stain Trend Insights
BEHR leads on both units and dollars, which is the strongest position in the category and reflects the value of owning the dominant retailer’s premium shelf. Glidden is running a volume-and-access strategy at a lower average selling price. Valspar and Sherwin-Williams are running mix strategies, capturing more dollars per unit sold.
At the SKU level, the winners confirm it: Glidden’s 5-gallon Pure White Base leads all SKUs at 4.4% unit share at a $25 average price, ahead of BEHR’s 1-gallon Ultra Pure White at 3% and a $47 average.
Which paint brands compete most directly?
Brand-level leakage shows who wins a shopper when the category’s top-drawing brand does not close the sale. When BEHR loses a shopper, Sherwin-Williams captures 36.4% of them, Glidden takes 18.4%, Valspar 16.1%, Benjamin Moore 6.8%, and all other brands split 12.2%.
BEHR’s closest competitor by leakage is the highest-priced national brand rather than the closest-priced one, which suggests its lost shoppers are trading up on service and color expertise instead of hunting a lower price.
Average Paint & Stain Selling Price by Brand
Which brand a consumer picks moves the ticket as much as which tier they shop, and the spread across the majors is wide.
| Paint & Stain Brand | Average Selling Price |
| Benjamin Moore | $78 |
| Sherwin-Williams | $76 |
| BEHR | $62 |
| Valspar | $57 |
| Glidden | $49 |
| PPG | $48 |
Source: OpenBrand Paint & Stain Market Insights, Q4 2025
Benjamin Moore and Sherwin-Williams sell at roughly 1.5 times Glidden and PPG, which is the clearest read on how the category’s premium and value tiers are actually priced at retail.
OpenBrand's Paint & Stain Trend Insights
Rising net price with flat promotional support and volume still anchored under $100 is a squeeze, not a premiumization story. Consumers are protecting ticket size by buying smaller quantities, choosing base-tier product lines, or delaying rooms rather than by trading up. Brands holding price should expect volume pressure at the entry tier. Brands with a credible good-better-best ladder can defend units by making the step-up justify itself on coverage and durability rather than on discount.
How much do consumers spend on paint and stain?
Demand still sits at the bottom of the price ladder, but the ladder itself moved up during the second half of 2025.
Paint & Stain Market by Price Range (Unit Share)
| Price Range | Share of Units |
| $0 to $49 | 32.7% |
| $50 to $99 | 25.1% |
| $100 to $149 | 14.7% |
| $150 to $199 | 12.3% |
| $200+ | 15.2% |
Source: OpenBrand Paint & Stain Market Insights, Q4 2025
Nearly 58% of units sold for under $100 per ticket. At the same time, category average net price per gallon climbed from $48.47 in July to a $55.23 peak in November before settling at $54.02 in December, while average discount depth narrowed from 23.8% in October to 19.3% in December.
Source: OpenBrand Paint & Stain Market Insights, Q4 2025
Purchase drivers reinforce a value-first market
Price matters, but it is not what consumers say decides the brand.
Purchase Drivers: Why Consumers Choose a Paint Brand
| Driver | Share |
| Quality product | 46.6% |
| Good brand name | 37.9% |
| Previously owned brand | 34.9% |
| Competitive price | 31.7% |
Source: OpenBrand Paint & Stain Market Insights, Q4 2025
The leading trigger for entering the market is routine maintenance or minor repair at 44.7%, followed by redecorating at 27.6%.
OpenBrand's Paint & Stain Trend Insights
Quality, brand name, and prior ownership all rank ahead of competitive price, which puts coatings in rare company among value-concentrated durables categories. A failed paint job costs a weekend, not just a return. That gives established brands real pricing latitude and makes repeat purchase the most efficient growth lever in the category:
- 34.9% of buyers name prior ownership as a reason to buy again
- maintenance-driven demand means shorter, more frequent purchase cycles
- shelf adjacency to primer, tape, and applicators reinforces the same brand choice
Product strategy is diverging across brands
Shelf and innovation data separate the leaders further. OpenBrand tracked 5,217 total category placements across retailers in Q4 2025:
- Glidden holds the largest share of shelf at 15.7%, followed by Rust-Oleum at 10.4% and BEHR at 8.5%
- Glidden also led product debuts with 23% of all new items in the category
- Benjamin Moore, Prestige, Minwax, and Varathane each accounted for 5% to 7% of debuts
- BEHR launched 4% of category debuts, despite leading share
OpenBrand's Paint & Stain Trend Insights
Two strategies are visible, and they are close to opposites:
- flood the shelf and the launch calendar to hold access and entry-tier volume, which is Glidden’s approach
- concentrate on fewer, higher-value items and let brand equity carry conversion, which is closer to BEHR and Sherwin-Williams
Shelf share and market share are not tracking together here. Glidden nearly doubles BEHR on placements and debuts and still trails it by 13 points of unit share, which is a signal for any category manager evaluating how much space entry-tier lines should hold.
Paint & Stain Market Buyer Demographics
Older consumers still carry this category, which sets it apart from most home improvement segments. OpenBrand’s census-balanced MindShare data shows Baby Boomers and Gen X together accounting for more than 61% of purchases.
Paint & Stain Purchases by Generation
| Generation | Share of Purchases |
| Baby Boomers | 32% |
| Gen X | 30% |
| Millennials | 25% |
| Gen Z | 12% |
| Matures | 2% |
Source: OpenBrand Paint & Stain Market Insights, Q4 2025
Online vs. in-store sales trends in the paint and stain market
In-store overwhelmingly remains the top sales channel for paint purchases, accounting for 93% of all sales in Q4 2025. Only 7% of purchases were made online, among the lowest digital penetration of any category OpenBrand measures.
Source: OpenBrand Paint & Stain Market Insights, Q4 2025
OpenBrand's Paint & Stain Trend Insights
Homeownership tenure drives coatings demand, so the age skew is structural rather than a temporary swing. It also reinforces why the channel stays physical: color matching, tinting, and sheen decisions are hard to make on a screen. Millennials at 25% are the group to watch. As they take on more maintenance projects, brands that establish preference now inherit decades of repeat purchases in a category where 35% of buyers cite prior ownership.
What this means for the paint and stain market
The latest paint and stain market data describes a category with stable demand and very little room to maneuver.
- Retail share is concentrated, so brand growth runs through two accounts and their line reviews
- Half of Home Depot’s lost shoppers go to Lowe’s, making promotional response between the two the fastest lever on share
- Net prices rose while volume stayed under $100 per ticket, pressuring entry-tier units
- Quality and brand name outrank price as brand selection drivers, protecting established players
- Shelf presence is not converting to share for every brand, which makes assortment productivity the sharpest question heading into 2026
Together these forces define the current direction of the paint and stain market and where the greatest opportunities for growth may exist moving forward.
Want the Full Paint & Stain Market Report?
The trends highlighted here represent only a portion of the latest paint and stain market data available through OpenBrand. Download the full infographic to explore deeper insights into:
- paint market share by brand and retailer
- SKU-level share winners and pricing
- retailer draw, close, and leakage performance
- average selling price by brand
- net price and discount depth by month
- share of shelf and product debut activity
- consumer purchase drivers and demographics
FAQ: Paint & Stain Market Trends
Which retailer has the highest paint market share?
According to OpenBrand’s modeled MarketShare data, Home Depot leads paint and stain retailer unit share at 58.5% in Q4 2025, ahead of Lowe’s at 35.4% and Ace Hardware at 6.1%.
What are the top paint brands right now?
BEHR, Glidden, Valspar, Sherwin-Williams, and PPG lead the category, with BEHR holding 31.1% unit share according to OpenBrand’s Q4 2025 MarketShare data.
How much do consumers spend on paint and stain?
According to OpenBrand’s Q4 2025 MarketShare data, tickets under $50 account for the largest share of units at 32.7%, average net price landed at $54.02 per gallon in December, and average selling price by brand ranges from $48 for PPG to $78 for Benjamin Moore.
What is driving paint and stain purchases?
According to OpenBrand’s MindShare consumer survey data, routine maintenance or minor repair is the leading purchase trigger at 44.7%, while quality product at 46.6% is the top reason consumers choose a brand.
Lawn & Garden Industry: Lawn Care Market Share Trends & Rankings
As consumers close out another treatment season, the lawn care market continues to evolve around three major forces:
- Habit-driven repeat purchasing
- A tightening two-retailer race for share
- A widening split between premium and volume brand strategies
Using data from OpenBrand’s latest Lawn Care Total Market Insights report [download now], we analyzed how consumers are shopping the lawn care category, where retailers are winning and losing share, and which top lawn care brands are gaining traction.
While the data reflects Q4 2025, the trends highlighted below represent the current direction of the lawn care market heading into 2026. The report includes data across our Market Measurement and Competitive Inteligence insights solutions.
SOURCE: All data insights in this article covers Q4 2025 data within the OpenBrand Total Market Insights Lawn Products category. This includes fertilizer, grass seed, pesticides, and weed killer.
Summary: Lawn Care Market Key Stats
- Home Depot leads lawn care retailer unit share at 36%
- Scotts ranks as the top lawn care brand by dollar share at 31%, more than double its unit share
- Products priced between $10 and $19 account for the largest share of units
- 76% of purchases are tied to routine maintenance rather than a one-time problem
- Brand familiarity is the leading purchase driver at 50%, ahead of quality and price
- Baby Boomers represent the largest lawn care buyer segment at 49%
- One in three shoppers leaves without purchasing, with a category walk rate of 33%
Who are the top retailers in the lawn care market?
According to OpenBrand’s Q4 2025 market data, retail leadership in the lawn care market is more concentrated than in most durable categories. Among the major retail players, Home Depot and Lowe’s together account for 64% of unit share.
Top Retailers in the Lawn Care Market (Unit Share)
| Rank | Lawn Care Retailer | Unit Share (%) |
| 1 | Home Depot | 36% |
| 2 | Lowe's | 28% |
| 3 | Walmart | 20% |
| 4 | Amazon | 9% |
| 5 | Ace Hardware | 8% |
Source: OpenBrand Lawn Care Market Insights, Q4 2025
OpenBrand's Lawn Care Trend Insights
Concentration at the top changes what growth looks like in this category. With two home improvement retailers controlling nearly two thirds of units, share movement depends less on national availability and more on assortment depth, seasonal reset execution, and shelf position within those two accounts.
For brands, that raises the stakes of every line review at Home Depot and Lowe’s, because losing a single facing in a category this concentrated is difficult to replace through other channels.
For more lawn care retailer insights, including retailer leakage, conversion trends, and shopper behavior data, download the full infographic.
Lawn care retailers are competing more aggressively for shopper conversion
Because lawn care shoppers buy on a seasonal schedule rather than waiting for a product to fail, the retailer that captures a shopper early in the season often captures the repeat trips that follow.
Q4 2025 Lawn Care Retailer Draw Rates
| Lawn Care Retailer | Draw Rate | Close Rate |
| Home Depot | 39% | 75% |
| Lowe's | 32% | 68% |
| Walmart | 21% | 71% |
| Amazon | 9% | 74% |
| Ace Hardware | 8% | 69% |
Source: OpenBrand Lawn Care Market Insights, Q4 2025
Home Depot leads on both measures, drawing 39% of shoppers and closing 75% of them. Amazon presents the sharpest contrast in the category, drawing just 9% of lawn care shoppers while closing 74% of the ones it does attract.
Want deeper insights into retailer conversion and shopper leakage trends? Download the infographic for the full breakdown.
OpenBrand's Lawn Care Trend Insights
Amazon’s profile is the most instructive number in the draw and close data. A 9% draw rate paired with a 74% close rate describes a channel that few shoppers browse for lawn care, but one that converts efficiently when a shopper arrives with intent already formed.
That pattern separates two very different retailer problems. Home Depot and Lowe’s compete for undecided seasonal traffic. Amazon competes for the shopper who already knows the product and is replenishing it.
Shopper leakage reveals how directly retailers compete
Retail competition becomes clearer when looking at what happens when a retailer loses a sale, and who gains those lost shoppers. This is uncovered through OpenBrand’s proprietary retail leakage analysis data.
Where Home Depot's Lost Lawn Care Shoppers Go
| Retailer | Share of Home Depot's Lost Shoppers |
| Lowe's | 41% |
| Walmart | 20% |
| Amazon | 7% |
| Ace Hardware | 6% |
Source: OpenBrand Lawn Care Market Insights, Q4 2025
When Home Depot does not close a shopper, Lowe’s captures 41% of that lost traffic, twice the share Walmart captures and roughly six times Amazon’s.
OpenBrand's Lawn Care Trend Insights
Leakage confirms what the share data implies. The lawn care market functions as a direct two-retailer contest, and the primary beneficiary of a missed Home Depot conversion is the retailer most likely to sit across the street from it.
With a category walk rate of 33%, one in three lawn care shoppers leaves without buying anything at all. In a seasonal category, that shopper does not simply delay the purchase. They often complete it elsewhere within the same weekend.
How much do consumers spend in the lawn care market?
According to OpenBrand’s market data, lawn care carries a low ticket relative to most home improvement categories. Units concentrate heavily below $30, which shapes how both pricing and promotion work in the category.
Lawn Care Market by Price Range (Unit Share)
| Price Range | Share of Units |
| $0 to $9 | 15% |
| $10 to $19 | 28% |
| $20 to $29 | 24% |
| $30 to $39 | 14% |
| $40+ | 19% |
Source: OpenBrand Lawn Care Market Insights, Q4 2025
OpenBrand's Lawn Care Trend Insights
Units priced under $30 account for 67% of the lawn care market. At that ticket, a single promotion rarely justifies a dedicated shopping trip, which is why lawn care volume tends to attach to a broader basket rather than drive traffic on its own.
The $40 and above tier still holds 19% of units, so the category is not uniformly low priced. That tier is where dollar share is won, and it explains how a brand can hold a modest unit position while commanding a much larger share of category revenue.
What are the top brands in the lawn care market?
Who leads lawn care market share by brand in Q4 2025?
As replenishment behavior compounds, the gap between brands that win volume and brands that win revenue continues widening.
Leading brands in the lawn care market include:
- Scotts
- Spectracide
- Ortho
- Pennington
- Roundup
Top Lawn Care Brands Ranked by Market Share
| Rank | Lawn Care Brand | Unit Share | Dollar Share |
| 1 | Scotts | 15% | 31% |
| 2 | Spectracide | 10% | 5% |
| 3 | Ortho | 8% | 6% |
| 4 | Pennington | 8% | 12% |
| 5 | Roundup | 5% | 5% |
Source: OpenBrand Lawn Care Market Insights, Q4 2025
At the same time, the category remains highly fragmented. Brands outside the tracked leaders account for 23.8% of total shelf placements, with more than a dozen brands holding roughly 1% each.
For more insights into top lawn care brands, share trends, product launches, and competitive positioning, download the full infographic.
OpenBrand's Lawn Care Trend Insights
Scotts converts 15% of category units into 31% of category dollars, the widest unit to dollar gap among the top five lawn care brands. Its two Turf Builder items are also the top two SKUs in the category by unit share, at 1.6% and 1.5%, with average selling prices of $28 and $33.
Spectracide runs the inverse profile, holding 10% of units against 5% of dollars. Pennington sits closer to Scotts, turning 8% of units into 12% of dollars. Three of the top five brands are therefore competing on entirely different terms, and a unit share ranking on its own would misread who leads the lawn care market.
Purchase Drivers: Why are consumers making lawn care purchases?
Lawn care purchase behavior looks different from most categories OpenBrand tracks. Demand is driven by maintenance routine rather than product failure, and brand selection is driven by familiarity rather than price.
Top Purchase Drivers for Lawn Care Brands
| Driver | Share |
| Familiarity | 50% |
| Quality | 38% |
| Price | 36% |
| Features | 31% |
Source: OpenBrand Lawn Care Market Insights, Q4 2025
In addition, 76% of lawn care purchases are tied to routine maintenance, making this a replenishment category rather than a replacement category.
OpenBrand's Lawn Care Trend Insights
Familiarity leading at 50%, ahead of both quality at 38% and price at 36%, is the defining behavioral fact of the lawn care market. Shoppers are reaching for the product they used last season, and they are doing so on a predictable seasonal cycle rather than in response to a problem.
That combination rewards incumbency and raises the cost of switching a shopper. For challenger brands, the implication is direct:
- price promotion alone is unlikely to break a familiar repeat purchase
- shelf adjacency to the familiar brand matters more than a lower price point
- packaging that communicates application and timing competes on the shopper’s actual decision
- trial has to be won during the seasonal reset, not mid season
Product strategy is diverging across lawn care brands
Across 5,687 total category placements tracked at retail, brands are taking measurably different approaches to growth. The latest data shows:
- variation in discount depth across brands
- differences in shelf presence relative to share
- an uneven pace of product introductions
Lawn Care Brand Discount Depth and Product Debuts
| Brand | Discount Depth | Product Debuts | Share of Shelf |
| Scotts | 20% | 27% | 11.4% |
| Spectracide | 26% | 17% | 4.8% |
| Ortho | 20% | 28% | 5.7% |
| Pennington | 19% | 18% | 6.7% |
| Roundup | 23% | 10% | 4.8% |
Source: OpenBrand Lawn Care Market Insights, Q4 2025
OpenBrand's Lawn Care Trend Insights
Brands are following one of two strategies, and the shelf data separates them cleanly:
- Ortho and Scotts are pursuing growth through newness, at 28% and 27% of product debuts
- Spectracide and Roundup are pursuing growth through price, at 26% and 23% discount depth
- Pennington is doing neither aggressively, running the shallowest discount depth at 19% while holding the second largest share of shelf at 6.7%
Scotts is the only top brand pairing the largest shelf presence at 11.4% with a high rate of new introductions, which is a difficult position for a challenger to attack on price alone in a category where familiarity is the leading purchase driver.
Online vs. in-store lawn care sales trends
Lawn care remains a predominantly in-store category. Online accounts for 16% of lawn care purchases, with the remaining 84% completed through other channels.
OpenBrand's Lawn Care Trend Insights
A 16% online rate is low for a category this repetitive, and weight and bulk only partly explain it. Fertilizer and grass seed are among the least convenient products to ship, and seasonal timing pushes shoppers toward immediate availability when conditions are right for application.
That keeps physical shelf position central to lawn care share, and it explains why Amazon converts efficiently on thin traffic rather than building broad category presence.
Lawn Care Shopper Demographics
Older homeowners continue anchoring the lawn care market
OpenBrand’s census-balanced data provides a snapshot of today’s lawn care buyer. Unlike most categories OpenBrand tracks, purchases here skew decisively toward older generations, with Baby Boomers alone accounting for nearly half the market.
Lawn Care Purchases by Generation
| Generation | Share of Purchases |
| Baby Boomers | 49% |
| Gen X | 26% |
| Gen Y | 16% |
| Matures | 5% |
| Gen Z | 3% |
Source: OpenBrand Lawn Care Market Insights, Q4 2025
OpenBrand's Lawn Care Trend Insights
Baby Boomers and Gen X together account for 75% of lawn care purchases, while Gen Z holds 3%. That age profile reinforces the familiarity finding, since older buyers have had more seasons to establish a brand routine and a preferred retailer.
It also frames the category’s medium term risk. Lawn care demand is tied to homeownership and yard responsibility, so the pace at which younger generations take on both will shape category volume more than any pricing or promotional decision made in the near term.
What this means for the lawn care market
Lawn Care in 2026
The latest lawn care market data points to a category with unusually stable demand and unusually entrenched buying behavior.
Several trends are shaping the market simultaneously:
- Two retailers control 64% of units, making Home Depot and Lowe’s line reviews decisive for brand growth
- Familiarity outranks price and quality, rewarding incumbent brands and raising the cost of winning a switch
- Brands are splitting between newness-led and discount-led strategies, with Scotts holding both scale and innovation pace
- An older buyer base concentrates near-term demand while framing the category’s longer-term volume question
Together, these forces define the current direction of the lawn care market and where the greatest opportunities for growth may exist moving forward.
Want the Full Lawn Care Market Report?
The trends highlighted here represent only a portion of the latest lawn care market data available through OpenBrand.
Download the full infographic to explore deeper insights into:
- lawn care market share by unit and dollar
- retailer performance, draw, close, and leakage
- pricing, discount depth, and average net price trends
- product debuts and SKU-level share winners
- consumer shopping behavior and demographics
Data is also available by individual category, including fertilizer, grass seed, pesticides, and weed killer. To learn how OpenBrand can help your business stay ahead of market shifts, get in touch with our team.
FAQ: Lawn Care Market Trends
Which retailer has the largest lawn care market share?
According to OpenBrand’s modeled MarketShare data, Home Depot leads lawn care retailer unit share at 36%, followed by Lowe’s at 28%. The two retailers together account for 64% of category units.
What are the top lawn care brands right now?
Scotts, Spectracide, Ortho, Pennington, and Roundup are the leading brands in the lawn care market based on OpenBrand’s Q4 2025 data. Scotts leads on both unit share at 15% and dollar share at 31%.
What price range dominates the lawn care market?
According to OpenBrand’s Q4 2025 data, products priced between $10 and $19 account for the largest share of units at 28%, and units under $30 represent 67% of the category.
What is driving lawn care purchases?
According to OpenBrand’s MindShare consumer survey data, 76% of lawn care purchases are tied to routine maintenance, and brand familiarity is the leading purchase driver at 50%, ahead of quality and price.
Consumer Electronics: Computing Market Trends & Rankings [Q1 2026]
Apple ended Q1 2026 with 19.1% of computing units, its highest position in five quarters and more than four points above where it sat a year ago. The computing market share story underneath that number is less settled. Samsung and Amazon both gave up ground, and Lenovo posted the largest single-quarter gain of any tracked brand while holding the weakest close rate in the category.
Best Buy and Amazon define retail in desktops, notebooks, monitors, tablets, and wireless routers, but they win on opposite measures. Amazon moves more units. Best Buy captures more dollars. The distance between those two facts is the most useful thing in the quarter’s retailer data.
Our public MarketSignal Computing dashboard tracks how these shifts are playing out across retailer performance, brand share, pricing, and consumer behavior.
Keep reading for the Q1 2026 findings, or open the dashboard for the full view.
Category Grouping Note: All data insights in this article reflect Q1 2026 data from an OpenBrand aggregate category that includes Desktops, Notebooks, Monitors, Tablets & Detachables & Wireless Routers
Key Takeaways: Q1 2026 Computing Market
- Apple reached 19.1% unit share, a five-quarter high, up from 14.8% in Q1 2025 and 18.9% in Q4 2025
- Amazon leads units at 40.6% while Best Buy leads dollars at 49.8%, converting a smaller share of volume into half the category’s revenue
- Lenovo gained 1.0 point to 4.6% unit share, the largest brand gain of the quarter, despite the lowest close rate among major brands at 56%
- Samsung fell to 6.2% unit share (-0.9 pts QoQ), its lowest in five quarters
- Online holds a narrow 51% of purchases against 49% in store, the closest channel split of any durables category OpenBrand tracks
- Generational demand is nearly flat: Millennials 28%, Gen X 24%, Gen Z 23%, Baby Boomers 23%
- Apple Stores close 81% of the shoppers they draw, the highest conversion of any outlet in the panel
Who are the top retailers for Personal Computer market share?
According to OpenBrand’s Q1 2026 market data, Best Buy and Amazon continue to lead computing retail, with Best Buy taking the larger share of dollars and Amazon the larger share of units.
Q1 2026 Computing Retailer Dollar Share Winners
| Computing Retailer | Q1 2026 Dollar Share |
| Best Buy | 49.8% |
| Amazon | 34.0% |
| Walmart | 16.0% |
Q1 2026 Computing Retailer Unit Share Winners
| Computing Retailer | Q1 2026 Unit Share |
| Amazon | 40.6% |
| Best Buy | 36.7% |
| Walmart | 22.5% |
Note: OpenBrand’s share split is based on our retailer panel, which currently consists of Home Depot, Lowe’s, Amazon, Walmart, and Best Buy. Retailers with >1% share are not shown. More retailers are coming soon.
Q1 2026 Computing Retailer Draw Rates
According to OpenBrand’s consumer survey data, the top computing retailers rank as follows on shopper traffic:
- Best Buy draws 32% of all computing shoppers
- Amazon and Walmart tie at 27%
On conversion, Best Buy closes 72% of the shoppers it draws and Amazon closes 71%, while Walmart trails at 61%.
OpenBrand's Computing Trend Insights
Best Buy converts a minority of units into half the category’s dollars. Best Buy takes 36.7% of computing units and 49.8% of dollars, a 13.1 point positive gap. Amazon runs the inverse, turning 40.6% of units into 34.0% of dollars. Amazon leads volume by 3.9 points and still trails on revenue by 15.8. The two retailers are selling fundamentally different baskets, and a buyer benchmarking against unit rank alone will misread which account carries the premium business.
Best Buy’s leakage splits almost evenly between its two rivals. According to OpenBrand’s Q1 2026 leakage data, 28% of shoppers who consider Best Buy buy elsewhere. Walmart captures 29% of those lost shoppers and Amazon 28%, with Apple taking 11% and Costco 6%. No single competitor is pulling Best Buy’s traffic away, which means the defense is a general one rather than a head-to-head fight.
Apple Stores convert better than any retailer in the category. Apple draws just 12% of computing shoppers but closes 81% of them, the strongest conversion in the panel. Target sits at the opposite pole, drawing 8% of shoppers but closing only 29%. Reach and conversion are running almost inversely across the smaller outlets.
Who leads the Computing market share by brand?: Apple Market Share Wins & More
According to OpenBrand’s Q1 2026 market data, Apple leads computing in both unit and dollar share, and its lead in dollars is far wider than its lead in units.
Q1 2026 Computing Brand Dollar Share
| Computing Brand | Q1 2026 Dollar Share |
| Apple | 27.6% |
| HP | 14.6% |
| Samsung | 4.6% |
| TP-Link | 2.7% |
| Amazon | 1.8% |
Q1 2026 Computing Brand Unit Share
| Computing Brand | Q1 2026 Unit Share |
| Apple | 19.1% |
| HP | 12.6% |
| TP-Link | 8.8% |
| Samsung | 6.2% |
| Amazon | 5.9% |
For more brand share insights, including data on these share trends over time, access our public Consumer Electronics: Computing dashboard now.
Computing Brand Consideration Rates
When purchasing desktops, monitors, notebooks, tablets and detachables, and wireless routers, consumers consider the following brands most often, per OpenBrand’s Q1 2026 survey data:
- Apple: 28%
- HP: 23%
- Dell: 22%
- Samsung: 12%
- Lenovo: 10%
- Kindle: 4%
OpenBrand's Computing Trend Insights
Apple leads consideration and conversion at the same time. Apple draws 28% of computing shoppers against HP at 23% and Dell at 22%, then closes 74% of them where HP closes 66% and Dell 61%. Winning both ends of the funnel is what carried Apple to 19.1% of units, up from 14.8% in Q1 2025 according to OpenBrand’s five-quarter brand series. The climb has been steady across every quarter in that span rather than concentrated in a single move.
Lenovo gained the most share while converting the least. Lenovo added 1.0 point to reach 4.6% unit share, the largest single-quarter gain of any brand OpenBrand tracks in computing. It did this with a 56% close rate, the weakest among the major brands, and only 10% consideration. A brand growing share on a small, poorly converting funnel is growing on availability and price position rather than preference, which makes the gain worth watching but not yet worth assuming will hold.
Unit share and dollar share have decoupled at the bottom of the table. TP-Link holds 8.8% of computing units but only 2.7% of dollars, and Amazon holds 5.9% of units against 1.8% of dollars. Both brands sell high-volume, low-ticket hardware, routers in one case and Kindles in the other, which inflates unit rankings in a category where a single Apple notebook can carry the dollar weight of a dozen competing SKUs. Buyers reading a unit-share table alone will misjudge who actually drives category revenue.
Apple’s own leakage goes to the PC field, not to a single rival. According to OpenBrand’s Q1 2026 leakage data, 26% of shoppers who consider Apple buy something else. Dell wins 22% of them and HP 22%, with Samsung at 15% and Lenovo at 10%. Apple loses shoppers to the Windows category broadly rather than to one challenger.
Explore the drivers and promotions data behind these conversion patterns in our quarterly Consumer Electronics: Computing MarketSignal dashboard.
How are online and in-store sales trending for the Consumer Electronics market?
In Q1 2026, online remained the majority channel for computing purchases, but its lead narrowed sharply.
- In-store: 49% of purchases
- Online: 51% of purchases
OpenBrand's Computing Trend Insights
Computing is the most evenly split category OpenBrand tracks. Online holds 51% of purchases and in-store 49%, a two point separation. Categories like major appliances and outdoor power equipment run roughly seven in ten purchases through physical retail. Computing is the outlier, and planning against a durables-wide channel assumption will misallocate spend here.
Even so, the dollars concentrate in stores. Best Buy holds the largest dollar share in the category and the strongest draw rate among the national accounts, and Apple Stores post the highest close rate of any outlet at 81%. Volume splits close to evenly. Higher-ticket transactions still close in person.
Computing Consumer Demographics
Who is buying desktops, monitors, notebooks, tablets and detachables, and wireless routers? OpenBrand profiles the typical buyer using results from our census-balanced consumer durables tracking survey.
As of Q1 2026, computing purchasers showed the following traits:
- 60% of purchasers are homeowners, 37% rent
- 48% of purchasers are married
- 56% of purchases involved males in the buying process, 44% involved females
- 28% of purchases were made by Millennials, followed by Gen X at 24%, Gen Z at 23%, and Baby Boomers at 23%
OpenBrand's Computing Trend Insights
Computing has the flattest generational profile of any durables category OpenBrand tracks. Four generations sit within five points of each other, with Millennials leading at 28% and Gen Z, Gen X, and Baby Boomers effectively tied behind them. Most durable goods categories concentrate demand in two generations. Computing does not.
The practical consequence is that segmentation by age produces almost no signal here. Renters at 37% of purchasers and household size, where one and two person homes account for 55% of purchases, are the more useful cuts for assortment and messaging decisions.
Purchase Drivers for Computing Products
According to OpenBrand’s Q1 2026 consumer survey, the most frequently mentioned reasons for purchasing computing products at a specific retailer were:
Why consumers select a specific retailer
- Competitive price: 54%
- Good selection of products: 31%
- Previous experience with store: 27%
- Convenient location: 16%
Price decides more than half of retailer choices, which is unsurprising in a category where cross-shopping is a click away. The ranking underneath it is the more interesting part. Previous experience with the store, at 27%, outweighs convenient location at 16% by a wide margin. Proximity barely registers when half the category buys online, and the retailer relationship is doing the work that location does in other durables categories.
Get more Consumer Electronics: Computing market share trends
Apple is at a five-quarter high, Lenovo is gaining on a funnel that should not support it, and the two largest retailers in the category are winning on opposite measures. Reading any one of those in isolation gets you the wrong strategy.
For full retail sales data, brand and retailer share, draw and close rates, and consumer behavior across the computing category, access the Consumer Electronics: Computing MarketSignal dashboard.
To see insights for other industries or find out how we can help power growth for your business, contact us today.
Frequently Asked Questions: Computing Market Share
Who has the largest computing market share in 2026?
Apple leads computing brands with 19.1% of units and 27.6% of dollars in OpenBrand’s Q1 2026 data, its strongest position in five quarters. Among retailers, Amazon leads on units at 40.6% while Best Buy leads on dollars at 49.8%.
Why does Amazon sell more computing units than Best Buy but earn fewer dollars?
Mix. OpenBrand’s Q1 2026 data shows Amazon at 40.6% of units against 34.0% of dollars, while Best Buy converts 36.7% of units into 49.8% of dollars. Amazon’s volume skews toward lower-ticket hardware including routers and e-readers, where Best Buy carries a heavier share of premium notebooks and desktops.
Which computing brand converts shoppers most efficiently?
Kindle, at an 85% close rate in OpenBrand’s Q1 2026 tracking, though it draws only 4% of shoppers. Among brands with meaningful reach, Apple leads at 74%, followed by HP at 66% and Dell at 61%.
Do more people buy computing products online or in store?
Online held 51% of computing purchases against 49% in store in OpenBrand’s Q1 2026 survey data, a near-even split. Computing runs more digital than durables categories like major appliances and outdoor power equipment, where roughly seven in ten purchases happen in a physical store.
Who is the typical computing buyer?
OpenBrand’s Q1 2026 consumer tracking survey profiles the typical buyer as a homeowner (60%), male-involved (56%), and slightly more likely to be single than married (48% married). Generational demand is unusually flat, with Millennials at 28% and Gen Z, Gen X, and Baby Boomers all within a point or two of each other.
Where did Apple’s lost shoppers go in Q1 2026?
Apple’s walk rate was 26% in OpenBrand’s Q1 2026 leakage data, with Dell capturing 22% of those shoppers, HP 22%, Samsung 15%, and Lenovo 10%. The leakage spreads across the Windows field rather than concentrating with any single competitor.
Outdoor Power Equipment Market Share: Q1 2026 Trends & Rankings
The Outdoor Power Equipment (OPE) market opened 2026 with the conversion advantage changing hands and the category’s biggest brand giving back share for the first time in a year.
Q1 sets the tone for the season. Pre-spring buying, snow thrower demand, and early handheld replacement cycles all land in the same quarter, which means assortment and availability decisions made in January show up in share by March.
Our public MarketSignal dashboard shows that while Home Depot and Lowe’s remain firmly in control, the efficiency story that defined Q4 has reversed, and premium battery brands are gaining on both units and dollars.
Key Takeaways
According to OpenBrand’s Q1 2026 OPE market intelligence data:
- Home Depot leads the category in both reach and conversion, posting the highest draw rate (38%) and the highest close rate (70%), taking back the conversion lead Amazon held in Q4.
- Ryobi leads the category by more than 12 points at 21.3% unit share, easing 2.3 points from a promotional Q4 as Black & Decker, Ego, and DEWALT picked up share.
- Ego continues to outperform on value, capturing 12.5% of dollar share on 8.2% of units and gaining in both measures while most of the top five declined.
- Lowe’s and Ace Hardware gained dollar share as Home Depot lost 1.4 ppts, the largest dollar share decline of any retailer in the quarter.
- Price sensitivity eased notably, with 45% of shoppers citing competitive price as their reason for retailer choice, down from 51% in Q4.
Explore these and the rest of our latest insights or dive into the dashboard to see how the market is moving.
SOURCE: All data insights in this article cover OpenBrand Q4 2025-Q1 2026 market intelligence data within an OpenBrand aggregate category of several products including Mowers, Handhelds, Snow Throwers and Pressure Washers.
Who are the top Outdoor Power Equipment retailers by market share?
According to OpenBrand’s Q1 2026 market intelligence data, the top OPE retailers are Home Depot and Lowe’s, leading in both unit and dollar share, with Lowe’s recovering the dollar share it lost during the holiday quarter.
Q1 performance shows a category where unit rankings held but value per transaction moved meaningfully between accounts. Check out the retailer share movement from Q4 2025 to Q1 2026, as well as the quarter-over-quarter (QoQ) percentage point (ppt) change below.
Note: OpenBrand’s share split is based on our retailer panel, which currently consists of Home Depot, Lowe’s, Amazon, Walmart, Ace Hardware, Best Buy, and Tractor Supply Co. These retailers make up a majority of non-individual dealer sales in the OPE industry.
Outdoor Power Equipment Retailer Unit Share Winners
| OPE Retailer | Q4 2025 Unit Share | Q1 2026 Unit Share | QoQ Change |
| Home Depot | 36.5% | 36.0% | -0.5 ppts |
| Lowe's | 26.0% | 26.2% | +0.2 ppts |
| Amazon | 16.2% | 16.6% | +0.5 ppts |
| Walmart | 13.6% | 12.9% | -0.7 ppts |
| Ace Hardware | 6.4% | 6.8% | +0.4 ppts |
Outdoor Power Equipment Retailer Dollar Share Winners
| OPE Retailer | Q4 2025 Dollar Share | Q1 2026 Dollar Share | QoQ Change |
| Home Depot | 38.3% | 36.9% | -1.4 ppts |
| Lowe's | 30.7% | 31.8% | +1.1 ppts |
| Ace Hardware | 9.9% | 9.9% | +0.1 ppts |
| Amazon | 10.4% | 9.6% | -0.9 ppts |
| Walmart | 9.2% | 8.2% | -1.0 ppts |
OpenBrand’s OPE Retailer Trend Insights
Home Depot takes back the conversion lead but loses value per transaction. Home Depot is now the only retailer leading both ends of the funnel, pairing the highest draw rate in the category (38%) with the highest close rate (70%). That is a reversal from Q4, when Amazon held the conversion advantage. The tradeoff shows up in value: Home Depot gave back -1.4 ppts of dollar share while holding unit share within half a point, which points to a lower-priced mix moving through a very efficient funnel.
Lowe’s recovers the dollar share it lost in Q4. After a -4.0 ppt dollar share decline during the promotional fourth quarter, Lowe’s added back +1.1 ppts to reach 31.8%, its strongest position since Q3 2025. It did this on essentially flat unit share, meaning the recovery came from mix and pricing rather than traffic. Its close rate of 59% remains the weakest among the national accounts, so the opportunity is still in conversion rather than reach.
Amazon gains units but loses value. Amazon posted the largest unit share gain of any retailer at +0.5 ppts while shedding -0.9 ppts of dollar share, and its close rate fell from the category-leading 72% in Q4 to 69% in Q1. That combination indicates more transactions at lower average value, likely weighted toward smaller handhelds rather than the higher-ticket equipment that drives dollar share.
Walmart declines on both measures. Walmart lost -0.7 ppts in units and -1.0 ppts in dollars, the steepest unit decline in the panel, despite continuing to draw 19% of category shoppers. Its close rate of 60% remains well behind its reach, so the gap between consideration and conversion that defined its Q4 performance widened rather than narrowed.
Outdoor Power Equipment Retailer Draw Rates
| Retailer | Q1 2026 Draw Rate | Q1 2026 Close Rate |
| Home Depot | 38% | 70% |
| Lowe's | 32% | 59% |
| Walmart | 19% | 60% |
| Amazon | 12% | 69% |
| Ace Hardware | 6% | 57% |
OpenBrand’s OPE Retailer Trend Insights
Q1 shows the gap between attracting shoppers and converting them shifting in Home Depot’s favor.
Home Depot now leads both measures outright, which it did not do in Q4. Amazon still converts efficiently at 69%, but it no longer holds the category’s best close rate, and its draw rate slipped to 12% from 14%.
Walmart remains the most frequently considered retailer outside the two home centers, drawing 19% of shoppers, but converts only 60% of them. Lowe’s continues to serve as the primary alternative destination, capturing 53% of the shoppers Home Depot loses, by far the largest single destination for category leakage.
Home Depot’s own walk rate sits at 30%, meaning roughly three in ten shoppers who consider it buy elsewhere, and more than half of those go to Lowe’s.
Learn more about the impact of our leakage analysis.
Who leads the Outdoor Power Equipment market share by brand?
According to OpenBrand’s Q1 2026 market intelligence data, the top three Outdoor Power Equipment brands are Ryobi, Craftsman, and Ego.
Outdoor Power Equipment Brand Unit Share Winners
| OPE Brand | Q4 2025 Unit Share | Q1 2026 Unit Share | QoQ Change |
| Ryobi | 23.6% | 21.3% | -2.3 pts |
| Craftsman | 9.0% | 8.8% | -0.2 pts |
| Ego | 7.7% | 8.2% | +0.4 pts |
| DEWALT | 5.4% | 5.7% | +0.3 pts |
| Kobalt | 5.6% | 4.6% | -1.0 pts |
Outdoor Power Equipment Brand Dollar Share Winners
| Outdoor Power Equipment Brand | Q1 2026 Dollar Share |
| Ryobi | 15.2% |
| Ego | 12.5% |
| Craftsman | 6.7% |
| DEWALT | 6.0% |
| Kobalt | 3.1% |
For more brand share insights, including share trend over time, access our public OPE dashboard now.
OpenBrand’s OPE Market Trend Insights
Ryobi holds a commanding lead while giving back its Q4 gains. Ryobi still leads the category by more than 12 points, a margin no other brand approaches, though unit share eased from 23.6% to 21.3% after a promotional fourth quarter. The shoppers who moved went to premium and pro brands rather than value tiers, with Black & Decker taking 15%, Ego 13%, and DEWALT 9%. Against a category where units fell 14.1% year over year, share movement at the top is happening in a contracting market.
Ego is the clearest winner of the quarter. Ego gained unit share to 8.2% (+0.4 pts) and captured 12.5% of category dollars, a 4.3 pt positive gap between dollars and units. It was one of only two brands in the top five to gain unit share, and it did so while Ryobi and Kobalt both declined. Its position at Lowe’s, combined with premium battery pricing, makes it the most revenue-efficient brand in OPE.
Value brands lost the most ground. Kobalt fell -1.0 pts to 4.6% and Hyper Tough dropped -1.3 pts to 4.0%, dropping Hyper Tough out of the top five entirely. Against a quarter where average category price rose, the opening price point tier compressed rather than expanded.
Brand Consideration Rates
When purchasing Outdoor Power Equipment, consumers consider the following brands most often:
| Brand | Q1 2026 Consideration | Q1 2026 Close Rate |
| Ryobi | 11% | 68% |
| Toro | 8% | 66% |
| Stihl | 8% | 70% |
| Craftsman | 8% | 64% |
| John Deere | 6% | 79% |
| Black & Decker | 6% | 72% |
OpenBrand’s OPE Market Trend Insights
John Deere again posts the strongest conversion in the category at 79%, converting nearly four of every five shoppers who consider it on just 6% consideration. Black & Decker follows at 72%, and both brands demonstrate that awareness is not the constraint in OPE, presence in the consideration set is.
How are online and in-store sales trending for the Outdoor Power Equipment market?
According to OpenBrand’s MindShare consumer survey insights, Q1 2026, brick-and-mortar stores continued to dominate OPE sales, with online holding just under a third of the market:
- In-store: 69% of purchases
- Online: 31% of purchases
OpenBrand’s OPE Channel Trend Insights
Outdoor Power Equipment Consumer Demographics
OpenBrand’s consumer tracking survey provides a census-balanced view of who is purchasing Outdoor Power Equipment and how that profile is evolving over time.
In Q1 2026, the typical OPE buyer reflects a category still closely tied to homeownership and maintenance-driven needs:
- 72% of purchasers are homeowners, while 25% rent
- 54% of purchasers are married
- 70% of purchases were made by males only in the buying process, compared to 30% by females only
- Millennials accounted for 34% of purchases, followed by Gen X at 27%
OpenBrand’s OPE Consumer Trend Insights
OPE Purchase Drivers
Why do consumers select a specific retailer for purchase? According to OpenBrand, the most mentioned reasons for purchasing Outdoor Power Equipment at a specific retailer were:
Why consumers select a specific retailer
- Competitive price: 45%
- Good selection of products: 29%
- Convenient location: 22%
- Previous experience with store: 18%
Price remains the leading driver but fell 5 ppts from Q4, the largest quarterly move among the four. Convenient location was the only driver to gain, rising to 22%. Coming out of a heavily promotional holiday quarter into a spring buying season, shoppers weighted proximity and availability more and headline price less.
Key OPE Pricing and Promotions Insights
Driving Share & Strategy in Q1 2026
Promotional activity in Q1 2026 followed a very different pattern than Q4, front-loading into January before settling into a steady climb through the spring ramp.
OpenBrand’s Pricing and Promotion Insights
-
Promotions peaked early, not late.
Average promotional value spiked to $138 in week 4 before falling to a quarter low of $67 in week 7, then climbing steadily to $98 by week 13. The January clearance window, not the end of the quarter, was the most aggressive promotional period. -
Discount depth thinned as the quarter progressed.
Average discount percentage started at 23.0% and ended at 21.3%, hitting a quarter low of 20.2% in week 13. Retailers reduced promotional depth heading into the spring season rather than deepening it. -
Average net price rose 52% across the quarter.
Net price moved from $509 in week 1 to $773 by week 14, with the increase concentrated after week 9. Because discount depth fell over the same period, the increase reflects a shift toward higher-priced mowers and pressure washers as snow thrower demand cleared out. -
Home Depot promoted more aggressively than the category.
Home Depot’s average promotional value peaked at $207 in week 11, more than double the category average that week, and ran above $150 for six of the fourteen weeks. That aligns with its dollar share decline, indicating share defended through price. -
Category pricing power improved year over year.
Average selling price across the category rose to $278 in Q1 2026 from $258 in Q1 2025, an increase of 7.7%, even as unit volume declined. Mix, not discounting, is carrying category dollars.
See more pricing and promotions data on the MarketSignal dashboard.
OPE Industry Outlook and Emerging Trends
What to expect in 2026 for the US Outdoor Power Equipment market?
What to expect through the rest of 2026 for the US Outdoor Power Equipment market?
The OPE market enters the spring season with a mix shifting upward, a category leader under pressure, and retail conversion advantages moving between accounts quarter to quarter.
Volume is contracting while value holds up.
Category units fell 14.1% year over year in Q1 2026 while dollars declined only 7.5%, lifting average selling price 7.7% to $278. Growth in 2026 will come from mix and attachment rather than unit expansion.
Battery premium is beating opening price point.
Ego gained on both units and dollars while Kobalt and Hyper Tough lost a combined 2.3 pts. Consumers trading up to battery platforms are outpacing those trading down on price, which reverses the value-driven narrative that dominated 2025.
Handhelds carry the category.
Handhelds account for 56.8% of category volume, ahead of mowers at 20.2%, pressure washers at 15.3%, and snow throwers at 7.7%. Battery platform compatibility across handheld tools is the primary path to multi-unit purchases.
Renters are a growing constituency.
With renters now at 25% of purchasers and Gen Z at 18%, a quarter of the category is buying for smaller properties. Compact, storage-friendly, shared-battery formats will matter more in assortment planning than they have historically.
Retail conversion advantages are unstable.
Amazon led close rate in Q4, Home Depot leads it in Q1. That volatility means conversion cannot be treated as a fixed retailer characteristic when planning channel strategy or line reviews.
Get more insight into Outdoor Power Equipment market trends
The market insights don’t stop here.
For more retail sales data, market share, and insights on the Outdoor Power Equipment industry, access the Outdoor Power Equipment MarketSignal dashboard now.
To see insights for other industries or find out how we can help power growth for your business, contact us today.
Frequently Asked Questions: Outdoor Power Equipment Market Share
Who has the highest market share in the Outdoor Power Equipment category?
According to OpenBrand’s Q1 2026 data, Home Depot leads all retailers in both unit share (36.0%) and dollar share (36.9%). Among brands, Ryobi holds the top position with 21.3% unit share and 15.2% dollar share, the largest of any single brand in the category.
Which OPE brand has the best close rate?
According to OpenBrand’s Q1 2026 data, John Deere leads all tracked brands with a 79% close rate, followed by Black & Decker at 72% and Stihl at 70%. These rates indicate that when shoppers consider these brands, they convert to purchase at a very high frequency.
Is Amazon still gaining share in Outdoor Power Equipment?
Partially. According to OpenBrand’s Q1 2026 data, Amazon gained unit share (+0.5 ppts) but lost dollar share (-0.9 ppts) from Q4 2025 to Q1 2026, and its close rate fell to 69% from 72%. It is winning more transactions at lower average value, weighted toward smaller handheld equipment.
What percentage of OPE purchases happen online vs. in-store?
According to OpenBrand’s Q1 2026 data, in-store purchases continue to dominate at 69%, while online accounts for 31% of sales. The split held essentially flat from Q4, suggesting the channel shift has plateaued.
Who is the typical Outdoor Power Equipment buyer?
Based on OpenBrand’s Q1 2026 consumer tracking survey, the typical OPE buyer is a homeowner (72%), married (54%), and male (70%). Millennials represent the largest generational segment at 34% of purchases, followed by Gen X at 27%.
What drives consumers to choose a specific retailer for OPE purchases?
According to OpenBrand’s Q1 2026 data, competitive price is the top driver, cited by 45% of shoppers, down from 51% in Q4. This is followed by good product selection (29%), convenient location (22%), and prior store experience (18%).
Where did Ryobi’s Q1 2026 shoppers go?
According to OpenBrand’s Q1 2026 data, Ryobi’s unit share fell 2.3 pts to 21.3% and its walk rate reached 32%. Black & Decker won 15% of its lost shoppers, Ego 13%, and DEWALT 9%, indicating the leakage moved toward premium battery platforms and professional-grade brands rather than toward lower-priced alternatives.
Where can I access the full OPE market share data?
OpenBrand’s public OPE MarketSignal dashboard is free and covers brand share trends over time, draw and close rates, pricing and promotions, and consumer demographics. Contact OpenBrand for current and historical market share data beyond the quarterly snapshot.
US Major Appliance Market Share: Q1 2026 Trends & Rankings
Samsung led every major appliance brand in consumer consideration in Q1 2026 and still lost more unit share than anyone else in the category. LG took the top spot instead, its highest in five quarters. US major appliance market share shifted more at the brand level this quarter than it has in a year, even as Lowe’s and Home Depot held retail almost exactly where they were.
Our public MarketSignal dashboard tracks this at the brand, retailer, SKU, and shelf level.
Keep reading for the latest Q1 2026 insights, or explore the full dashboard for a deeper view into the market.
SOURCE: All data insights in this article cover Q1 2026 data within the OpenBrand Market Measurement suite. This category covers an aggregate of several products including Refrigerator, Clothes Washer, Clothes Dryer, Dishwasher, Freezer, Free-Standing Range, Cooktop, Wall Oven, Compact Refrigerator, and Built-In Range.
Key Takeaways:
Q1 2026 U.S. Major Appliance Market
- Lowe’s leads retail with 42% unit share (+0.5 pts QoQ), the largest unit gain of any national retailer; Home Depot posted the largest dollar share gain (+0.6 pts)
- Walmart saw the largest declines in both unit share (-0.5 pts QoQ) and dollar share (-0.5 pts), reversing three quarters of gains
- LG leads brand unit share at 19%, its highest in five quarters, and leads dollar share at 22%
- Samsung fell to 12.4% unit share (-1.8 pts QoQ), the largest brand decline of the quarter, despite leading all brands in consideration
- 75.4% of appliance purchases happen in-store, up 1.8 pts as the online shift reversed post-holiday
- Millennials and Gen X account for 60% of appliance buyers; price drives 49% of retailer selection decisions, down from 52%
- Frigidaire leads close rate among major brands, converting 65% of shoppers
Who are the top major appliances retailers by market share?
According to OpenBrand’s Q1 2026 market data, retail leadership held steady in Q1, with Lowe’s and Home Depot continuing to capture more than three-quarters of appliance volume.
Q1 2026 Major Appliances Retailer Unit Share Winners
| Major Appliance Retailer | Q4 2025 Unit Share | Q1 2026 Unit Share | QoQ Change |
| Lowe's | 41.9% | 42.4% | +0.5 pts |
| Home Depot | 35.2% | 35.0% | -0.2 pts |
| Best Buy | 7.5% | 7.5% | -0.1 pts |
| Costco | 4.6% | 4.7% | +0.1 pts |
| Amazon | 3.9% | 3.8% | -0.1 pts |
| Walmart | 3.8% | 3.4% | -0.5 pts |
Q1 2026 Major Appliances Retailer Dollar Share Winners
| Major Appliance Retailer | Q4 2025 Dollar Share | Q1 2026 Dollar Share | QoQ Change |
| Lowe's | 38.7% | 38.6% | -0.1 pts |
| Home Depot | 35.6% | 36.2% | +0.6 pts |
| Best Buy | 8.5% | 8.3% | -0.2 pts |
| Costco | 5.7% | 5.4% | -0.3 pts |
| Amazon | 3.1% | 2.9% | -0.2 pts |
| Walmart | 2.9% | 2.4% | -0.5 pts |
Biggest QoQ Major Appliance Movers (Q4 2025 → Q1 2026)
- Largest unit share gain: Lowe’s (+0.5 pts)
- Largest dollar share gain: Home Depot (+0.6 pts)
- Largest unit share decline: Walmart (-0.5 pts)
- Largest dollar share decline: Walmart (-0.5 pts)
OpenBrand’s Major Appliance Trend Insight
Lowe’s posted the strongest unit performance in Q1, adding +0.5 pts to reach 42.4% and extending its lead over Home Depot to 7.4 pts. Its dollar share held essentially flat at 38.6%, indicating volume growth at a steady average ticket rather than a premium-driven lift.
Home Depot moved the opposite direction, giving back -0.2 pts in units while gaining +0.6 pts in dollars. That combination points to a richer mix, with fewer transactions carrying higher value.
Best Buy stabilized after three quarters of decline, holding 7.5% of units and easing -0.2 pts in dollars, its smallest quarterly movement in the past year.
Among secondary retailers:
- Costco edged up in units (+0.1 pts) but slipped -0.3 pts in dollars, a reversal of the pattern it showed in Q4
- Amazon lost ground in both units (-0.1 pts) and dollars (-0.2 pts), pausing the gradual progress it made through 2025
- Walmart posted the quarter’s clearest reversal, losing -0.5 pts in units and -0.5 pts in dollars after gaining share in three consecutive quarters
Regional and independent retailers, which sit outside the national accounts above, took 6.2% of category dollars on just 3.3% of units and recorded the largest dollar share gain of any retail group at +0.7 pts. That makes independents the highest-value channel per transaction in major appliances.
Q1 2026 Major Appliance Retailer Draw Rates
According to OpenBrand’s consumer survey data, the top major appliance retailers continue to lead in consumer traffic:
- Lowe’s: 38.9% draw rate
- Home Depot: 38.7% draw rate
- Best Buy: 19.1% draw rate
OpenBrand’s Major Appliance Trend Insight
Lowe’s and Home Depot are now separated by just 0.2 pts of draw, effectively tied at the top of the funnel. The 7.4 pt gap in unit share between them is built almost entirely on conversion.
Best Buy continues to stand out on that measure, closing 69.6% of shoppers who consider it, compared to Lowe’s (64.3%) and Home Depot (61.1%). It holds the highest close rate in the category on roughly half the consideration base of the home centers.
Walmart shows the widest gap between traffic and conversion, drawing 9.0% of appliance shoppers but closing only 40.2%, meaning roughly six of every ten shoppers who consider Walmart buy elsewhere.
This reinforces a consistent pattern: secondary retailers face a traffic challenge, not a conversion problem.
For more insights on draw rates, and to see how these retailers compare in closing the consumers they brought in, explore the quarterly major appliances MarketSignal dashboard.
Who leads the major home appliances market share by brand in Q1 2026?
Brand rankings reordered at the top in Q1, with LG taking the unit share lead and Samsung recording the steepest decline of any major brand.
Q1 2026 Major Appliances Brand Unit Share Winners
| Major Appliance Brand | Q4 2025 Unit Share | Q1 2026 Unit Share | QoQ Change |
| LG | 17.4% | 18.7% | +1.3 pts |
| GE | 16.2% | 16.4% | +0.2 pts |
| Whirlpool | 15.3% | 14.5% | -0.8 pts |
| Samsung | 14.2% | 12.4% | -1.8 pts |
Q1 2026 Major Appliances Brand Dollar Share Winners
| Major Appliance Brand | Q1 2026 Dollar Share | Q1 2026 Unit Share | Unit-to-Dollar Gap |
| LG | 21.6% | 18.7% | +2.9 pts |
| Samsung | 13.1% | 12.4% | +0.7 pts |
| GE | 13.1% | 16.4% | -3.3 pts |
| Whirlpool | 11.7% | 14.5% | -2.8 pts |
Biggest QoQ Major Appliance Movers (Q4 2025 → Q1 2026)
- Largest unit share gain: LG (+1.3 pts)
- Largest unit share decline: Samsung (-1.8 pts)
- Highest dollar share: LG (21.6%)
- Widest unit-to-dollar gap: GE (-3.3 pts)
OpenBrand’s Major Appliance Trend Insight
LG took the unit share lead in Q1, rising from 17.4% to 18.7% (+1.3 pts), its highest level in five quarters. It also holds the top dollar share position at 21.6%, making it the only major brand leading both metrics at the same time.
GE gained modestly in units, moving from 16.2% to 16.4% (+0.2 pts), and now sits 2.3 pts behind LG in volume. Its dollar share of 13.1% against 16.4% of units reflects a value-weighted mix, the widest negative unit-to-dollar gap among the leading brands.
Whirlpool declined from 15.3% to 14.5% (-0.8 pts), giving back most of the momentum it built in Q4.
Samsung recorded the steepest drop of the quarter, falling from 14.2% to 12.4% (-1.8 pts). Its dollar share of 13.1% still exceeds its unit share, so the pressure is on volume rather than price realization.
Overall, Q1 shows a shift toward premium-weighted growth, with LG extending its lead in both units and dollars while value-oriented positions lost ground.
Brand Consideration Rates
When purchasing major appliances, consumer consideration remains concentrated among a few key brands. OpenBrand’s Q1 2026 survey data shows:
| Major Appliance Brand | Q4 2025 Brand Consideration Rate | Q1 2026 Brand Consideration Rate |
| Samsung | 34% | 36.9% |
| LG | 32% | 34.9% |
| Whirlpool | 27% | 25.7% |
| GE | 26% | 23.5% |
OpenBrand’s Major Appliance Trend Insight
- Frigidaire again stands out for efficiency. While considered by just 6.5% of shoppers, it converted 64.7% of those into buyers, the highest close rate among major brands.
- Samsung and LG both grew consideration this quarter, but only LG converted it into share. Samsung closed 61.4% of the shoppers it drew and still lost 1.8 pts of unit share, which points to a volume problem at the point of purchase rather than a demand problem.
- GE and Whirlpool both saw consideration decline while holding steadier on share, indicating they are converting a smaller funnel more efficiently.
Discover the factors, from pricing dynamics to promotional activity, influencing lower conversion rates in our latest quarterly major appliances MarketSignal dashboard.
How are online and in-store sales trending for the Major Appliance market?
Channel mix shifted back toward physical retail in Q1. According to OpenBrand’s Q1 2026 data, in-store now accounts for more than three-quarters of all appliance purchases.
| Major Appliance Purchase Channel | Q4 2025 | Q1 2026 | QoQ Change |
| In-Store | 73.6% | 75.4% | +1.8 pts |
| Online | 26.4% | 24.6% | -1.8 pts |
OpenBrand’s Major Appliance Trend Insights
Online purchases declined in Q1, giving back the gain recorded during the holiday quarter and landing below where the channel sat in Q3 2025. The Q4 lift looks like a seasonal promotional effect rather than a structural move.
The retailer data lines up with this. Amazon and Walmart, the two most digitally weighted appliance retailers, both lost unit and dollar share in the same quarter that in-store buying strengthened.
The category continues to rely on physical retail due to delivery logistics, installation requirements, and the need for in-person product evaluation.
Major Appliance Consumer Demographics
OpenBrand’s census-balanced data highlights today’s appliance buyer.
In Q1 2026:
- 71% of buyers were homeowners
- 55% were married
- 62% of purchases were made by males only, compared to 38% by females only
- 60% of purchases came from Millennials and Gen X
- Millennials: 33%
- Gen X: 26%
- 19% of purchases came from Gen Z, nearly matching Baby Boomers at 19%
OpenBrand’s Major Appliance Trend Insights
Millennials remain the largest buying group, continuing to shape demand patterns across the category. Gen X also represents a significant portion of buyers.
The clearest movement this quarter is at the younger end. Gen Z now accounts for roughly the same share of appliance purchases as Baby Boomers, and 27% of all buyers are renters rather than homeowners. Compact and entry-price formats are serving a larger cohort than the category has historically planned around.
Major Appliance Purchase Drivers
Several key factors continue to influence where consumers choose to purchase major appliances, according to OpenBrand’s Q1 2026 consumer survey:
- Competitive pricing: 48.5%
- Product selection: 34.6%
- Prior experience: 25.9%
- Store location convenience: 25.8%
OpenBrand’s Major Appliance Trend Insights
Price remains the most influential factor, but its weight fell 3.5 pts from Q4, the largest single-quarter drop among the four drivers. Selection and convenience also eased slightly.
Prior experience with the store was the only driver to gain, rising to 25.9% and moving ahead of location for the first time. Against a quarter where promotional depth thinned, buyers leaned modestly more on familiarity and less on the deal.
This is a shift in emphasis rather than a break from the 2025 pattern. Value still decides most purchases, but retailer relationships are doing incrementally more work than they were during the holiday quarter.
Appliance Industry Outlook and Emerging Trends
What’s next for the US Major Appliance market in 2026?
Looking ahead through 2026, several themes continue to shape the appliance market:
Retail remains concentrated: Lowe’s and Home Depot account for 77.4% of category units, making retail partnerships critical for brands.
Q1 acts as a normalization quarter: Post-holiday, promotional intensity, and channel mix both reset toward baseline, making Q1 a cleaner read on underlying demand than Q4.
Premium and value strategies are diverging further: LG leads both units and dollars while GE carries the widest negative unit-to-dollar gap, showing two distinct paths through the same category.
In-store regained ground: After a holiday-driven online lift, three of every four purchases moved back into physical locations.
Independents are punching above their volume: Regional retailers took 6.2% of dollars on 3.3% of units and posted the largest dollar share gain of any retail group.
Younger consumers are broadening the base: Gen Z now buys at nearly the same rate as Baby Boomers, reinforcing the need for entry-price and compact assortment alongside premium replacement.
Get more insight into Major Appliance market trends
Samsung led every brand in consideration this quarter and still lost 1.8 pts of unit share. That gap is not visible in a share report. It shows up in draw, close, and leakage.
OpenBrand’s MarketSignal dashboard tracks retailer performance, brand movement, and consumer behavior across the major appliance category, updated quarterly.
Explore the Q1 2026 dashboard, or talk to our team about what the data shows for your brand.
To learn how OpenBrand can help your business stay ahead of market shifts, get in touch with our team.
US Small Appliance Market Trends: Brand & Retailer Market Share Insights
Latest Update: June 2026
The small appliance market heading into 2026 is defined by three forces pulling against each other:
- Value-driven purchasing concentrated in the sub-$200 range
- A retail channel split sharply between two dominant players
- A brand hierarchy where unit leadership and dollar leadership no longer tell the same story
Using data from OpenBrand’s latest Small Appliances Total Market Insights report [download now], we analyzed how consumers are shopping the category, where retailers are drawing and closing shoppers, and which brands are converting shelf presence into share.
The small appliance market referenced here covers an aggregate of categories including air fryers, blenders, coffee makers, mixers, and vacuums, reflecting how consumers shop across the small appliance category today.
While the data reflects Q4 2025, the trends below represent the current direction of the small appliance market heading into 2026.
SOURCE: All data insights in this article cover Q4 2025 data within the OpenBrand Total Market Insights Small Appliances category. This includes air fryers, blenders, coffee makers, mixers, and vacuums.
Summary: Small Appliance Market Key Stats
- Walmart is the #1 retailer for small appliances, followed by Amazon
- Ninja is the top small appliance brand by unit share at 33%, and its dollar share climbs to 47%
- Products priced $199 or less account for roughly three-quarters of unit sales
- Replacement demand drives 52% of purchases, with an old product breaking as the leading trigger
- Price and quality remain the top brand purchase drivers
- Millennials (Gen Y) are the largest small appliance buyer segment
- Online accounts for 39% of purchases, and retail competition is concentrated between Walmart and Amazon
Who are the top retailers in the small appliance market?
Among OpenBrand’s Q4 2025 small appliance market share panel, Walmart leads the market decisively, and Amazon holds a strong second position.
Q4 2025 Top Retailers in the Small Appliance Market (Unit Share)
| Rank | Small Appliance Retailer | Unit Share (%) |
| 1 | Walmart | 58% |
| 2 | Amazon | 38% |
| 3 | Best Buy | 4% |
At the time of analysis, OpenBrand’s retailer market share data looked across a panel of key retailers, including Walmart, Amazon, and Best Buy. At the time of publication (July 2026) more retailers have been added to our panel, with more coming in Q3 2026. The latest data and additional retailer set is available by subscription. Download the infographic to see all the free market insights or contact us today to see the latest data.
Source: OpenBrand Small Appliances Total Market Insights, Q4 2025
OpenBrand's Small Appliance Trend Insights
The small appliance market is heavily concentrated within retailers like Walmart and Amazon, making shelf placement, pricing, and conversion efficiency the deciding factors for a brand’s unit share. This is exactly the kind of shift OpenBrand’s modeled MarketShare data is built to track across the full category.
For brands, being on the shelf is not the same as winning it. In a channel this consolidated, assortment decisions at major retailers like Walmart and Amazon can make or break a category strategy.
For more small appliance retailer insights, including leakage and conversion trends, download the full infographic.
How are small appliance retailers competing for shopper conversion?
Walmart both draws the most small appliance shoppers and closes them at the highest rate, but Amazon converts high-intent shoppers nearly as efficiently. In a concentrated channel, the ability to close a shopper who is already in the aisle matters more than raw traffic.
Q4 2025 Small Appliance Retailer Draw & Close Rates
| Small Appliance Retailer | Draw Rate | Close Rate |
| Walmart | 50% | 75% |
| Amazon | 31% | 70% |
| Target | 21% | 50% |
| Best Buy | 7% | 55% |
| Home Depot | 6% | 46% |
Source: OpenBrand Small Appliances Total Market Insights, Q4 2025
Walmart leads in both drawing and converting shoppers, while Amazon stays close on close rate. Smaller players like Best Buy, Target, and Home Depot have a limited draw, but convert roughly half of the shoppers they attract.
OpenBrand's Small Appliance Trend Insights
Consumers shopping for small appliances compare price, quality, features, and retailer experience before buying. Traffic alone does not win the category. Retailers that convert efficiently, and reduce the number of shoppers who walk without buying, are better positioned to hold share.
Who wins when a retailer loses a shopper?
When Walmart fails to close a small appliance shopper, Amazon captures the largest share of those lost shoppers, followed closely by Target. OpenBrand’s proprietary retail draw, close, and leakage analysis shows a 25% walk rate for Walmart shoppers, and it reveals exactly where that demand goes.
Where Walmart's Lost Small Appliance Shoppers Go (Leakage)
| Retailer Capturing Lost Shoppers | Share of Leaked Shoppers |
| Amazon | 33% |
| Target | 29% |
| Best Buy | 8% |
| Home Depot | 4% |
Source: OpenBrand Small Appliances Total Market Insights, Q4 2025
OpenBrand's Small Appliance Trend Insights
Consumers rarely commit to a single retailer before buying a small appliance. This behavior makes final-stage conversion and shopper retention central to protecting market share, especially for the two retailers absorbing the bulk of leaked demand.
Which brands lead small appliance market share?
According to OpenBrand’s MarketShare data, Ninja leads the small appliance market on both unit and dollar share, and the gap between the two tells the real story. Ninja converts a 33% unit share into a 47% dollar share, while Hamilton Beach wins volume at value pricing but trails sharply in revenue.
Q4 2025 Top Small Appliance Brands by Market Share
| Rank | Small Appliance Brand | Unit Share |
| 1 | Ninja | 33% |
| 2 | Hamilton Beach | 19% |
| 3 | Magic Bullet | 8% |
| 4 | KitchenAid | 7% |
| 5 | NutriBullet | 6% |
Source: OpenBrand Small Appliances Total Market Insights, Q4 2025
At the SKU level, the highest-share individual products skew to value pricing. Hamilton Beach’s model 50180 leads with a 4.0% unit share at a $26 average price, followed by the Ninja BE200 at 3.7% and a $50 average price.
For more small appliance brand insights, including share of shelf and product launch trends, download the full infographic.
OpenBrand's Small Appliance Trend Insights
Ninja’s dominance reflects a brand that has translated feature-forward positioning into premium pricing power. Winning nearly half of category dollars on a third of the units is the clearest signal in the data.
Hamilton Beach plays the opposite game, converting a strong 19% unit share into just 9% of dollars by anchoring the value tier. NutriBullet is the only top-five brand whose dollar share exceeds its unit share, a sign of favorable mix.
What is driving small appliance purchases?
Replacement demand is the leading reason consumers make small appliance purchases, with 52% of purchases triggered by an old product breaking. Once shopping, price is the top brand purchase driver, followed by quality.
Beyond brand attributes, the strongest product trigger is a broken predecessor at 52%, while first-time purchases account for 13% of demand.
Q4 2025 Top Purchase Drivers for Small Appliance Brands
| Brand Driver | Share |
| Price | 43% |
| Quality | 34% |
| Features | 30% |
| Name Brand | 27% |
Source: OpenBrand Small Appliances Total Market Insights, Q4 2025
OpenBrand's Small Appliance Trend Insights
Because the category is so heavily replacement-driven, consumers arrive with practical intent and a clear reference point: the product that just failed. That raises the importance of competitive pricing, trusted quality, and easy availability at the two retailers that dominate the channel.
Brands that communicate durability and value are best positioned to capture a shopper who is already motivated to buy.
How is small appliance product strategy diverging across brands?
OpenBrand’s competitive intelligence data tracked 6,591 total category placements across retailers in Q4 2025. Among these placements, the data shows brands are splitting into two strategies: protecting margin through premium pricing, or driving visibility through aggressive promotion and product launches.
On share of shelf, Shark leads at 7%, followed by Hamilton Beach at 6%, with the rest of the field fragmented across dozens of brands each holding low single digits.
Brand Strategy Signals in Small Appliances (Q4 2025)
| Brand | Share of Shelf | Discount Depth |
| Hamilton Beach | 6% | 24% |
| KitchenAid | 4% | 25% |
| Shark | 7% | 28% |
| Bissell | 4% | 23% |
| Black+Decker | 4% | 21% |
Source: OpenBrand Small Appliances Total Market Insights, Q4 2025
OpenBrand's Small Appliance Trend Insights
Hamilton Beach and KitchenAid are the most active on new product debuts, together accounting for nearly three-quarters of launches among the tracked brands.
Notably, despite its market share leading position, Ninja fell below the top five brands with the highest share of shelf, staying disciplined on discounting while continuing to introduce products.
The takeaway for category managers: shelf presence is fragmented, so a brand’s assortment and launch cadence matter as much as headline market share. For teams heading into a product line review, that fragmentation is where assortment decisions are won or lost.
Who is buying small appliances?
Younger and middle-aged consumers drive the small appliance market, with Gen Y and Gen X together accounting for more than half of purchases. OpenBrand’s census-balanced data provides a snapshot of who is shopping the category today.
Q4 2025 Small Appliance Purchases by Generation
| Generation | Q4 2025 Unit Share |
| Gen Z (born after 1996) | 20% |
| Millennials (born 1981–1996) | 33% |
| Gen X (born 1965–1980) | 28% |
| Baby Boomers (born 1946–1964) | 18% |
| Matures (born before 1946) | 1% |
Source: OpenBrand Small Appliances Total Market Insights, Q4 2025
OpenBrand's Small Appliance Trend Insights
Small appliance demand is more evenly distributed across generations than most durables categories, with Gen Y, Gen X, and Baby Boomers each holding roughly a quarter of purchases. That breadth reflects how essential these products are across every household stage, from first-time buyers to replacement shoppers refreshing a vacuum or floor care product.
As Gen Z grows its share, brands and retailers will keep adapting toward digitally informed, price-sensitive shopping behavior, reinforcing the value orientation already visible in the pricing data.
What this means for the small appliance market
Small Appliances in 2026
The latest small appliance market data points to a category with steady, replacement-led demand and intense competition on execution.
Several trends are shaping the market at once:
- Demand is concentrated in value-oriented price tiers below $200
- Retail share is heavily led by Walmart and Amazon, making conversion and leakage decisive
- Brand leadership splits between volume players and premium players, with Ninja capturing outsized dollar share
- Product launches and shelf strategy are the levers brands are pulling to gain visibility
- Younger buyers are steadily reshaping the long-term direction of the category
Together, these forces define the current direction of the small appliance market and where the greatest opportunities for growth may exist moving forward.
Want the Full Small Appliance Market Report?
The trends highlighted here represent only a portion of the latest small appliance market data available through OpenBrand.
Download the full infographic to explore deeper insights into:
- small appliance market share
- top brands and rankings
- retailer performance and leakage
- pricing and promotions
- product launches and SKU trends
- consumer shopping behavior
Access the Small Appliance Total Market Insights Infographic
Get the complete Q4 2025 picture: brand and retailer share, draw and close rates, price-band breakdowns, SKU winners, share of shelf, discount depth, and product debuts in one view.
Want the data for a specific category, brand, or retailer? Contact us today!
FAQ: Small Appliance Market Trends
Which brand has the largest small appliance market share?
According to OpenBrand’s Q4 2025 data, Ninja leads the small appliance market with a 33% unit share and a 47% dollar share, well ahead of Hamilton Beach in second.
Which retailer has the largest small appliance market share?
According to OpenBrand’s modeled MarketShare data, Walmart leads small appliance retailer unit share at 58%, followed by Amazon at 38% and Best Buy at 4%.
What price range dominates the small appliance market?
According to OpenBrand’s Q4 2025 data, products priced $199 or less account for roughly three-quarters of unit sales, confirming a value-driven category.
What is driving small appliance purchases?
According to OpenBrand’s MindShare consumer survey data, replacement demand is the leading trigger, with 52% of purchases prompted by an old product breaking. Price and quality are the top brand purchase drivers.
Where do consumers buy small appliances?
According to OpenBrand’s Q4 2025 data, 39% of small appliance purchases happen online, and the channel is concentrated between Walmart and Amazon.
Prime Day 2026 Shopper Survey: Key Signals for Durables Brands and Retailers
Prime Day 2026 still drove strong shopper participation, but OpenBrand’s latest survey shows a more disciplined, value-focused consumer taking shape beneath the headline sales numbers.
Prime Day 2026 landed as a major mid-year checkpoint for retail, but it didn’t behave like a simple deal frenzy. The event stretched across four days in late June, overlapped with other summer promotions, and still drove strong ecommerce volume, yet the more interesting story is how unevenly that momentum showed up across categories, retailers, and shopper behavior.
OpenBrand’s Prime Day 2026 Shopper Survey Report digs into that behavior, focusing on how durable goods shoppers discovered, evaluated, and purchased during the event. Rather than rehashing headline sales numbers, the report shows where engagement softened, where intent stayed strong, and how those patterns point to a more disciplined, value-focused consumer heading into the back half of the year.
Fast facts
| Prime Day 2026 shopper signal | What the survey suggests |
| Awareness | Shopper awareness declined versus 2025 |
| Cross-shopping | Spillover beyond Amazon remained meaningful, but softened year over year |
| Conversion | Shoppers who visited rival retailers often arrived with stronger intent to buy |
| Spend mix | Spending skewed toward lower price bands and practical categories |
| Strategic takeaway | Prime Day ended up being a more deliberate shopping event than years past |
Inside the shopper read
At a high level, the survey shows that Prime Day 2026 still worked, but it worked differently than in 2025. Awareness slipped, cross-shopping at rival retailers was less intense, and spending clustered in lower price bands.
At the same time, shoppers who did engage often arrived with clear purchase plans and followed through at high rates.
Here are a few themes that stood out in our report:
Engagement was broad but less explosive. Most Prime Day shoppers (87%) recall seeing advertising. However, this number is down 7 percentage points (ppts) from 2025, pointing to an event that reached the market with a bit less built-in momentum.- Spillover was more selective. Prime Day continued to drive traffic to Walmart, Target, Costco, and others, but cross-shopping rates were lower year over year, suggesting that fewer shoppers were casually browsing across multiple retailers. Walmart saw the highest spillover, drawing in 27% of shoppers.
Intent was high once shoppers engaged. Among those who did visit competing retailers, conversion rates remained notably strong – Costco saw a 100% cross-shopping conversion rate – indicating that cross-shopping was often tied to specific missions rather than window shopping. - Spend skewed toward disciplined baskets. The distribution of spend leaned into lower price bands (with 58% spending $150 or less) and practical categories, reinforcing a more budgeted, value-driven mindset.
The full report provides even more insights into how Prime Day shifted this year, including where shoppers over-delivered versus their pre-event intentions, and where interest failed to convert.
Download the full Prime Day 2026 shopper report to see the detailed charts on awareness, retailer cross-shopping, spend distribution, and category mix, along with OpenBrand’s forward-looking takeaways for Q3 and holiday planning.
What this means for brands and retailers
Prime Day 2026 did not fail to drive demand, but it did reveal a more disciplined shopper. Awareness fell to 87% from 94% in 2025, cross‑shopping softened across rival retailers, and spend concentrated in lower bands, with 58% of shoppers spending $150 or less. Even so, shoppers who engaged converted with purpose, suggesting that demand was still there, just more selective and less event-driven.
For brands and retailers, that raises the bar for Q3 and holiday planning. Broad promotional volume is less likely to break through when only 29% of shoppers said deals exceeded expectations, while 62% said deals simply met them. The better strategy is sharper execution around high-intent moments: stronger category positioning, more relevant offers, and value that feels practical, timely, and easy to act on.
In durables especially, Prime Day points to a market where winning means capturing planned demand, not just generating noise. In electronics, 58% of buyers said they planned their purchase before seeing Prime Day deals, versus 35% who decided after the promotion, while cross‑shopping conversions remained high at Costco, Target, Walmart, and Home Depot. In a more deliberate consumer environment, the advantage goes to brands and retailers that make the path to purchase feel more credible and more relevant, not simply more promotional.
Download the full Prime Day 2026 Shopper Report
Want the full picture behind Prime Day 2026? Get the complete report for deeper insight into shopper awareness, cross-shopping behavior, conversion patterns, spend mix, and category-level trends, plus forward-looking implications for brands and retailers planning for Q3 and holiday.
Complete the form below to access the report.
More Prime Day analysis from OpenBrand
This shopper report is one part of a broader Prime Day 2026 coverage set. For a fuller view of the event, from pricing mechanics to retailer strategy, explore these related pieces:
- Prime Day 2026: Pricing and Promotions Insights — A category-by-category look at how retailers approached discount depth, assortment visibility, and promotional intensity across the event.
- What Prime Day Data Reveals About Consumer Behavior and Retailer Strategy — A broader strategic read on what Prime Day signals about shopper behavior, retail timing, and the evolving role of large promotional events.
Taken together, these pieces offer complementary views of Prime Day 2026: shopper-level insight into behavior and intent, plus market-level visibility into pricing, promotions, and retailer execution.
Conclusion
Prime Day 2026 showed that strong event volume and cautious consumer behavior can exist at the same time. Shoppers stayed engaged, but they behaved more deliberately, with lower awareness, tighter budgets, and clearer purchase intent.
For brands and retailers, that is the clearest signal heading into Q3 and holiday: winning the next promotional moment will depend less on participating loudly and more on showing up with focused value, relevant assortments, and offers built for consumers who are planning carefully before they buy.
If you’re looking to get ahead of the next big promotional window with real-time consumer and pricing insights, contact us today to see how we can help.
Want to prepare for the next key promotional window?
OpenBrand tracks pricing, promotions, and market share across durable goods categories in real time, so you head into each promo window knowing which brands discount deepest, how retailers sequence their deals, and where assortment gaps open up. The same data behind these eleven Prime Day reports feeds line review prep, competitive intelligence, and promotional planning for brands and retailers.
Contact us today to see what OpenBrand’s data can tell you about your categories before the next promo window.
What Prime Day 2026 Told Retailers and Brands: A Category-by-Category Read from OpenBrand's Analysts
Prime Day is no longer a two-day Amazon event that the rest of retail watches from the sidelines.
In 2026 it ran four days (June 23-26), pulling Walmart, Target, Best Buy, and Costco into the same promotional window.
According to Adobe Analytics, US online retail spend reached $26.4 billion during the event, a 9.3% increase year over year. The earlier late-June timing clustered Prime Day with Memorial Day, back-to-school, the FIFA World Cup, and Fourth of July shopping, concentrating consumer spend into a single mid-year surge. The deals matter less than the patterns underneath them.
OpenBrand’s category analysts tracked Prime Day 2026 across nine US product lines and two Canadian ones, from notebooks and TVs to floor care, mowers, wearables, and headphones.
This wrap-up pulls their reports into one place so you can see where discounting deepened, where retailers held back, and what each category signals heading into the back half of the year.
For the macro and consumer-behavior side of the same event, why shoppers outspent their own expectations and what June promotions meant for durables inflation, see our companion read, What Prime Day Data Reveals About Consumer Behavior and Retailer Strategy.
In This Wrap-Up
- The Prime Day 2026 Takeaways That Matter Most
- US Categories: What the Analysts Saw
- Notebooks
- Desktops
- Televisions
- Smartphones
- Tablets & Detachables
- Headphones
- Floor Care
- Mowers / OPE
- Wearables
- Canada Categories: What the Analysts Saw
- Canada Notebooks
- Canada Desktops
- What Prime Day 2026 Means Moving Forward
- What to Watch for the Next Big Promo Window
- How OpenBrand Helps Track Real-Time Movement During Promotional Windows
The Prime Day 2026 Takeaways That Matter Most
Across eleven category reports in two countries, three patterns showed up again and again: retailers widened their assortments instead of deepening discounts, competition spread well beyond Amazon, and category-level behavior diverged enough that a single “Prime Day discount number” tells you almost nothing.
- Retailers competed on breadth, not depth. In TVs, Amazon more than doubled its promoted assortment to 232 unique deals while its average discount held flat at 23%. Tablets deal counts rose 13% to 95 while average discount fell 4 percentage points to 29%. According to OpenBrand’s pricing and promotions data, the 2026 story was more items at steadier markdowns, not deeper cuts.
- The competitive set now runs well past Amazon. In TVs, Best Buy led on both depth and dollars at 27% off and $553 in average savings, ahead of Amazon’s 23% and $339. In floor care, Best Buy delivered the deepest dollar savings of the event at $194. According to OpenBrand, Amazon set the calendar, but rivals set the ceiling on value.
- Categories diverged sharply. Floor washers and iRobot robotics ran 37% and 50% off while smartphone discounts fell 3 points to 23% and smartwatch depth slipped to 23.1%. According to OpenBrand, blanket “Prime Day was up or down” framing hides the categories that actually moved.
- Brand behavior split between clearance and discipline. Google (26% avg, Pixel 10 up to 35% off) and Samsung (Z Flip7 FE near 44% off) drove smartphone depth, and Apple ran Watch Series 9 clearance up to 45% off. Meanwhile Samsung held TV discounts to 18% and its Watch 8 lineup to roughly 28%. According to OpenBrand, the same brand often ran clearance in one category and discipline in another.
OpenBrand’s Takeaway: Read Prime Day 2026 as a strategy signal, not a sale. The merchants and brands that won did it through assortment breadth, selective premium promotions, and precise brand-level targeting, which is exactly the behavior category managers should be pressure-testing before the fall promo run.
US Categories: What the Analysts Saw
OpenBrand covered Prime Day 2026 across various durables product lines. Below is a short excerpt from the nine of analyst’s full reports, leading with the snapshot headline and relevant key findings. For the full read on what our analysts say during Prime Day 2026, contact us today.
Desktops
Snapshot: Brands Lean Into Gaming for Amazon Prime Day Discounts
Desktop promotions were thin and heavily gaming-led. Amazon’s average discount fell to 13%, down from 17% and the lowest among tracked retailers, while Costco and Walmart tied at 17% on the strength of gaming systems. OpenBrand captured 39 unique desktop deals, and gaming rigs accounted for more than 70% of them. Here’s a breakdown of the lowest priced deals on gaming desktops during Prime Day 2026.
Among brands, HP led at a 21% average discount, Dell dropped 5 points to 15%, and system integrator iBuyPower climbed 5 points to 20%. The picture is a category leaning on gaming hardware to carry its Prime Day presence while mainstream desktop discounting stays muted.
Analysis by Avery Bissett, Desktops Analyst, OpenBrand
Floor Care
Snapshot: Best Buy Delivers the Deepest Dollar Savings During Prime Day
Best Buy delivered the deepest dollar savings of the event at $194, while the category’s overall average discount held flat at 29%. Beneath that flat headline, the mix moved: floor care ran 32% off, floor washers led at 37%, and robotics eased 5 points to 33%.
Brand behavior split between clearance and restraint. iRobot ran the deepest at 50%, headlined by the Roomba 105X at 57% off to $199, and Narwal (43%) and Roborock (40%) followed close behind, while Dreame pulled back 13 points to 26%. The signal is a category using aggressive robotics and floor-washer promotions to drive traffic while holding the overall line steady.
Analysis by Jordan Carter, Vacuums Analyst, OpenBrand
Headphones
Snapshot: Retailers Compete With Amazon’s June Prime Day Headphone Promos
Costco held the highest average promotion value at $84 off during its Member Appreciation Days, driven by a limited lineup led by Bose’s Ultra Open Earbuds at 33% off. Best Buy was second at $56, with standout offers including 47% off Dyson’s OnTrac ($236 off) and 50% off Sony’s WH-1000XM5 ($200 off). Target averaged $53, while Amazon ran the lowest average at $32 and Walmart sat at $45.
On Amazon itself, unique headphone deals rose 60% versus last July, and average promotion value edged up 1% to $61 even as the average discount fell 6 points to 33%. Wireless headbands made up 52% of deals and the $200-and-above tier accounted for 37%. The deepest cut was 62% off the JBL Live 670NC ($80 off to $49), and the largest dollar savings was $202 off Sony’s WH-1000XM5. Apple participated officially for the first time, with a single AirPods Max 2 promotion at 27% off.
Analysis by Nick Harpster, Headphones Analyst, OpenBrand
Mowers / OPE
Snapshot: Prime Day Instant Savings Put Meaningful Focus on OPE
Outdoor power equipment earned real Prime Day attention through Instant Savings. Robotic mowers made up 36% of the promoted assortment and leaf blowers 33%, with 32% of walk-behind mowers and 34% of robotic mowers carrying Instant Savings. Cordless equipment ran noticeably deeper than gas, at 26% off versus 15%.
Walmart was the most aggressive retailer, discounting 46% of walk-behind and 53% of robotic mowers. On the brand side, Greenworks was the most promoted at 42% of its lineup, while STIHL, Craftsman, and Yardmax sat out the event entirely. The split points to a category where cordless and robotic lines are becoming the promotional centerpiece.
Analysis by Adrienne Spear, Mowers Analyst, OpenBrand
Notebooks
Snapshot: How Did Notebook Retailers Respond to Prime Day?
Notebook discounting stayed shallow and selective. Amazon slipped 3 percentage points to a 15% average discount and trailed its rivals, while Walmart led all retailers at 27%. The overall average discount landed at 22%, up 1 point year over year. Chromebooks were the exception, with several models running more than 40% off.
At the brand level, Microsoft posted the highest average discount at 38%, driven by a single Surface deal, while HP was the most aggressive Windows OEM at 27%. Dell climbed 6 points to 25% and Acer eased 3 points to 18%. Gaming made up roughly 35% of all notebook offers, a sign of how much of the category’s promotional energy has shifted toward higher-ticket configurations.
Analysis by Avery Bissett, Notebooks Analyst, OpenBrand
Smartphones
Snapshot: Deals of Amazon Prime Day 2026, YoY Look
Smartphone discounting pulled back to a 23% overall average, down 3 points year over year. Walmart ran the deepest at 29%, Best Buy averaged 24% and $243 in savings, and Amazon sat lower at roughly 21% and $164. Google and Samsung together drove about 60% of all deals, with Apple absent from official participation.
In 2026, Google led on depth at a 26% average, anchored by Pixel 10 markdowns of 33% to 35% off. Samsung averaged 23%, with standouts including the Z Flip7 FE at roughly 44% off to $499.99 and the S26 Ultra near 30% off to $919.99. Motorola showed the widest spread, with individual deals reaching 34% against a 19% brand average. See a year-over-year comparison of discounts by brand below.
The takeaway is a category where a few flagship markdowns did the heavy lifting while the baseline stayed disciplined.
Analysis by Scott Peterson, Smartphones Analyst, OpenBrand
Tablets & Detachables
Snapshot: Retailers Compete on Tablet Value as Deal Counts Climb
Tablet promotions grew in breadth while easing on depth. Best Buy led average savings at $132, Target and Amazon followed at $125, and Walmart trailed at $94. OpenBrand captured 95 unique deals, up 13% year over year, and average promotional value jumped 46% to $151 even as the average discount slipped 4 points to 29%.
Samsung was the most active brand with 41 deals, and Amazon leaned on its own hardware, including the Fire 7 Kids at 50% off. The pattern mirrors the broader event: more items and higher promotional value, driven by a pricier product mix, rather than uniformly deeper markdowns.
Analysis by Nick Harpster, Tablets & Detachables Analyst, OpenBrand
Televisions
Snapshot: Major TV Merchant Reactions to Prime Day 2026
Best Buy was the promotional leader, delivering the deepest average discount at 27% and the highest average savings of the event at $553, reinforcing its premium TV positioning. Amazon balanced a broad assortment with pricing discipline at 23% off and $339 in savings, and it barely moved those numbers across the four days. Walmart built momentum as the event progressed, lifting daily average discounts from 19% to 21% and savings from $177 to $233 by Day 4, while Target ramped from 13% to 19% before settling at a conservative 16% and $150.
OpenBrand captured 232 unique TV deals on Amazon, more than twice last summer’s count, yet the overall average discount held at 23%. Mini LED was the event’s defining technology at 45% of promoted models. Samsung was the most visible brand at 26% of assortment but held pricing discipline at an 18% average, while Amazon’s own Fire TVs and Hisense were the most aggressive large-volume discounters at 30% each, and TCL held at 25%.
Analysis by Scott Peterson, TVs Analyst, OpenBrand
Wearables
Snapshot: Discount Depth Dipped Nearly 3 Percentage Points Year Over Year
Smartwatch promotions cooled. Average savings fell 13.6% year over year to $102 off, and average discount depth slipped 2.8 points to 23.1%, a move OpenBrand attributes in part to Amazon’s May 2026 “Typical Price” policy change that trimmed artificially inflated discount percentages. Fitbit posted the highest average discount at 28.2% and Withings 26.1%, though both did so across fewer deals and SKUs, which inflated the averages.
Apple topped dollar savings at $153 off, driven by Series 9 clearance running up to 45% off while the current Series 11 averaged 24% and the Ultra line never exceeded 19%. Garmin was close behind at $147 on the highest average shelf price of any brand, roughly $700. Smart rings were the emerging story, with savings up 21% to $92 and depth up 9.3 points to 28.7%, and fitness trackers posted the deepest discounts of any wearable segment.
Analysis by Andrew Chow, Wearables Analyst, OpenBrand
Canada Categories: What the Analysts Saw
OpenBrand also tracked Canadian product lines during Prime Day 2026. Here’s an excerpt from two categories, which both flagged Apple pricing moves alongside the promotional picture, a useful contrast to the US market.
Canada Notebooks
Snapshot: Discounts Fall as a Pricier Mix and Apple’s Debut Reshape the Field
Canadian notebook discounts fell to a 19% average, down from 23% last July, even as average promotional value rose $244 on a higher-ticket product mix and component-cost inflation. OpenBrand captured 98 unique deals, including 77 consumer and 17 gaming. Asus led with 27 deals, ahead of Acer at 21 and HP at 17. Consumer discounts dropped 7 points to 19% while gaming discounts rose 6 points to 18%.
Depth fell across all five leading Windows brands, with Asus (32% to 26%) and HP (28% to 21%) most affected. Gaming drew far more attention than in prior years, with Asus and Acer leading and MSI stepping back from its historically dominant position. The structural change was Apple, which participated for the first time with M5 MacBook Air and Pro instant savings peaking at $300 and $200. Separately, OpenBrand noted Apple raised prices across categories by an average of nearly $250, citing memory and storage cost spikes.
Analysis by Avery Bissett, Notebooks Analyst, OpenBrand
Canada Desktops
Snapshot: Restrained OEM Promotions Leave System Integrators to Drive Value
Canadian desktop promotions were restrained, with the average discount at 13%, down from 20% last year, while promo value held flat at $268 on higher-priced desktops. OpenBrand captured 30 unique deals, 19 of them gaming, with Acer and SkyTech tied for the most at six each. Consumer discounts fell 6 points to 13% and gaming discounts dropped 8 points to 12%.
Major OEMs underindexed: Acer’s discount average slid to 11% and $117, and HP and Dell eased as well. System integrators carried the value story, with CyberPower averaging 16% off and $353 and SkyTech at 12% off and $389 on larger-ticket rigs. Gaming was intensely competitive on price compression, with CyberPower’s $1,099 RTX 5060 tower undercutting entry-level systems. As in Canada Notebooks, OpenBrand flagged Apple’s roughly $250 average price increase across its consumer electronics lineup.
Analysis by Avery Bissett, Desktops Analyst, OpenBrand
What Prime Day 2026 Means Moving Forward
The through-line across all eleven reports is that Prime Day has become a structural read on retail strategy, not a one-off sale. Retailers are managing promotions as a year-round system, and the categories that moved during Prime Day are the ones to watch through the fall.
First, the widening-assortment strategy changes how brands should plan promo calendars. When Amazon doubles TV deals and holds discount depth flat, and tablet counts rise while depth eases, the competitive lever is breadth and product mix, not markdown percentage. Brands that plan around a single discount target will misread the field.
Second, the spread of competition beyond Amazon reshapes share and leakage math. Best Buy out-discounting Amazon on TVs and leading dollar savings in floor care means shoppers can find deeper value off-platform, so any brand watching only Amazon is watching the wrong ceiling. Third, category divergence is the real signal into H2. Robotics, floor washers, cordless OPE, and a handful of flagship phones ran hot, while smartphones and smartwatches cooled and Canadian PCs discounted less on a pricier, inflation-driven mix. Those are the lines to model before the fall run.
OpenBrand’s Insight: The retailers and brands that won Prime Day 2026 did it with assortment breadth and precise, brand-level targeting, not blanket markdowns, and that is exactly the playbook to stress-test before Black Friday.
What to Watch for the Next Big Promo Window
The next major test is the back-to-school stretch into Labor Day, followed by the Black Friday and Cyber Monday run. The Prime Day 2026 patterns give brands a template for what to monitor.
Questions worth tracking into the next window:
- Does the breadth-over-depth pattern hold, or do discounts finally deepen? Watch whether the extended assortments and steady markdown percentages from Prime Day carry into fall, or whether inventory pressure forces deeper cuts, especially in TVs and tablets where deal counts already spiked.
- Do rivals keep matching Amazon’s window and depth? Best Buy led TV depth and floor-care dollars, and Walmart led notebooks and mowers. Watch whether that multi-retailer competition intensifies through Black Friday, since that is where share and leakage will move.
- Which high-signal brands run clearance versus discipline? Watch Apple’s Series 9 style clearance behavior, Google and Samsung flagship phone markdowns, and iRobot’s robotics depth, and watch whether Canadian PC discounts stay shallow as Apple’s price increases work through the channel.
For the macro read on Prime Day 2026, why consumer sentiment stayed soft while shoppers still outspent their own durables plans, and why June promotions were not enough to hold down durables inflation, OpenBrand Chief Economist Ralph McLaughlin breaks it down in What Prime Day Data Reveals About Consumer Behavior and Retailer Strategy.
How OpenBrand Can Help
OpenBrand tracks pricing, promotions, and market share across durable goods categories in real time, so you head into each promo window knowing which brands discount deepest, how retailers sequence their deals, and where assortment gaps open up. The same data behind these eleven Prime Day reports feeds line review prep, competitive intelligence, and promotional planning for brands and retailers.
See what OpenBrand’s data can tell you about your categories before the next promo window
A conversation with our analyst team gets you a walkthrough of category-level pricing and promotion trends specific to your lines, so you can prep your next line review and Black Friday plan against real competitive movement rather than last year’s assumptions.
Frequently Asked Questions
When was Amazon Prime Day 2026 and how long did it run?
Prime Day 2026 ran four days, June 23 to 26. Amazon shifted the event earlier into late June, clustering it with Memorial Day, back-to-school, the FIFA World Cup, and Fourth of July shopping. According to Adobe Analytics, US online retail spend reached $26.4 billion, up 9.3% year over year. OpenBrand tracked pricing, promotions, and consumer response before, during, and after the event to see how the market shifted.
Which retailers competed with Amazon during Prime Day 2026?
Walmart, Target, Best Buy, and Costco all ran competing promotions during the window. According to OpenBrand, Best Buy frequently led on value, delivering the deepest average TV discount at 27% and the highest floor-care dollar savings at $194, while Walmart led notebook and mower discounting.
Did discounts get deeper during Prime Day 2026?
Not broadly. According to OpenBrand, retailers competed on assortment breadth rather than depth: Amazon doubled its TV deals to 232 while holding a 23% average discount, and tablet deal counts rose 13% even as average discount eased to 29%.
Which product categories saw the most promotional activity during Prime Day 2026?
Robotics and floor washers (iRobot at 50% off, floor washers at 37%), cordless outdoor power equipment (26% off), and select flagship phones led the activity. According to OpenBrand, smartphones and smartwatches cooled, with discounts falling to 23% and 23.1% respectively.
How does OpenBrand track Prime Day and other promotional events?
OpenBrand monitors pricing, promotions, and market share across durable goods retailers and categories in real time. Brands and retailers use that data for line review prep, competitive intelligence, and promotional planning ahead of each major window.
The Power Tools Market Is Changing | Q4 2025 Share & Rankings
The Power Tools market share landscape continues to shift in Q4 2025 as shoppers rebalance spending across brands like DEWALT, Ryobi, Milwaukee, Craftsman, and Hyper Tough and retailers such as Home Depot, Lowe’s, Walmart, and Amazon.
A wave of innovation is reshaping category fundamentals in cordless battery systems, smart-tool connectivity, and sustainability-driven design. Big-box home improvement retailers and traditional dealer networks remain influential, while e-commerce and brand-direct channels continue to carve out share.
This report uses OpenBrand’s Power Tools Total Market Insights Infographic [download now!] to show which Power Tools brands and retailers are gaining share, how online vs. in-store sales compare, and what drives purchase decisions across generations. To see all the data, download the infographic now!
Source: All data insights in this article reflect Q4 2025 data from an OpenBrand aggregate category that includes Air Compressors, Circular Saws, Jig Saws, Orbital Sanders, Power Drills, Reciprocating Saws, and Rotary Tools.
Key Takeaways: Power Tools Market Share Q4 2025
- Home Depot leads retailers at 43% unit share, with Lowe’s at 26%, Walmart at 16%, and Amazon at 15%.
- DEWALT and Ryobi tie for the brand lead at 19% unit share each, but DEWALT dominates dollar share at 28% to Ryobi’s 11%.
- Home Depot draws the most shoppers (41%) and closes the most (75%); when it loses a shopper, 53% go to Lowe’s.
- The category stays store-led: 72% of purchases happen in-store, 28% online.
- Millennials are the largest buyer group at 33%, with Gen X (28%) and Gen Z (20%) close behind.
- Competitive price is the top reason shoppers pick a retailer (50%), and replacing a broken tool drives the most purchases (35%).
Who are the top Power Tools retailers by market share?
In Q4 2025, Home Depot leads Power Tools unit share at 43%, followed by Lowe’s at 26%, Walmart at 16%, and Amazon at 15%. These retailers account for nearly the entire tracked market, with other outlets contributing just 0.6% of unit share.
Q4 2025 Top Power Tools retailers by market share
| Power Tools Retailer | Q4 2025 Unit Share |
| Home Depot | 43% |
| Lowe’s | 26% |
| Walmart | 16% |
| Amazon | 15% |
| Best Buy | 1% |
Notes:
OpenBrand’s share split is based on our retailer panel, which currently consists of Home Depot, Lowe’s, Amazon, Walmart, and Best Buy. These retailers make up a majority of non-individual dealer sales in the Power Tools industry. More retailers are coming soon.
Shares may not total 100% due to rounding.
OpenBrand’s Power Tools Trend Insight
Home Depot continues to dominate Power Tools unit sales, but Lowe’s maintains a strong share of the category, and Walmart and Amazon together now represent about one-third of tracked unit volume. The narrow gap between Walmart and Amazon shows that both remain credible alternatives for value-driven shoppers.
Q4 2025 Power Tools Retailer Draw Rates
Our top market leaders also continue to lead in outlet draw rate, with:
- Home Depot drawing in 41% of all Power Tools purchasers
- Lowe’s drawing in 33%
- Walmart following as the third most considered outlet at 18%
Among these top three retailers, Home Depot also has the highest close rate at 75%.
| Retailer | Draw Rate |
| Home Depot | 41% |
| Lowe’s | 33% |
| Walmart | 18% |
| Amazon | 14% |
| Harbor Freight | 6% |
To see close rates for these retailers, download the infographic.
OpenBrand’s Power Tools Trend Insights
Home Depot not only draws the most Power Tools shoppers but also converts them at a strong 75% close rate, reinforcing its role as the category’s anchor destination. Harbor Freight stands out for efficiency, closing 70% of the smaller share of shoppers it attracts, which points to upside if it can widen consideration.
Who wins Home Depot’s lost shoppers?
OpenBrand’s leakage analysis data looks at which Power Tools retailers win shoppers after they shop one retailer but ultimately don’t purchase. As one example, we look at Home Depot (market share leader) to see who picks up their lost shoppers.
Home Depot has a walk rate of 25%. Here’s who gains those shoppers.
| Destination for Home Depot Lost Shoppers | % of Lost Shoppers Captured |
| Lowe’s | 53% |
| Amazon | 15% |
| Walmart | 11% |
| Harbor Freight | 7% |
OpenBrand’s Power Tools Trend Insights
More than half of Home Depot’s leaked shoppers end up purchasing at Lowe’s, underscoring the retailer’s strength as a backup destination when Home Depot does not close the sale. Amazon and Walmart also pick up a meaningful share of these shoppers, suggesting that convenience and price remain strong fallback drivers.
Who leads the Power Tools market share by brand?
The top Power Tools brand is DEWALT, leading in both unit and dollar share – though tied with Ryobi in units share.
DEWALT and Ryobi each hold 19% of Power Tools unit share in Q4 2025, while Milwaukee holds 13% and over-indexes on dollar share at 22%. DEWALT leads the category in dollar share at 28%, compared with Ryobi’s 11%.
Q24 2025 Power Tools Brand Market Share
| Brand | Q4 2025 Unit Share | Q4 2025 Dollar Share |
| DEWALT | 19% | 28% |
| Ryobi | 19% | 11% |
| Milwaukee | 13% | 22% |
| Craftsman | 8% | 6% |
| Hyper Tough | 8% | 3% |
OpenBrand’s Power Tools Trend Insights
DEWALT and Ryobi are tied for first in unit share, but DEWALT’s dollar share is more than double Ryobi’s, highlighting a stronger premium position. Milwaukee also outperforms on dollars relative to units, while Craftsman and Hyper Tough play a larger role in value-driven sales.
Power Tools SKU-level share winners
The top SKUs in Power Tools were manufactured by Craftsman and Ryobi.
| SKU | Unit Share | Average Price | Min Price | Max Price |
| Craftsman – 20 V Power Drill (CMCD700C1) | 4.3% | $71 | $64 | $82 |
| Ryobi – 18 V Power Drill (PCL201K1) | 3.6% | $50 | $38 | $57 |
| Ryobi – 18 V Power Drill (PCL206K1) | 3.3% | $75 | $59 | $83 |
OpenBrand’s Power Tools Trend Insights
Craftsman leads the quarter at the SKU level with its 20 V Power Drill, but Ryobi places two of the top three SKUs across different price bands. This distribution shows how strong lineup coverage within a single use case can help a brand capture both entry and step-up demand. This is also significant given Ryobi exclusivity with Home Depot – and emphasizes why Home Depot leads the market.
How are online and in-store sales trending for the Power Tools market?
In Q4 2025, 72% of Power Tools purchases happen in a retail store or other outlet, while 28% are completed online through the internet. The category remains store-led, but online still represents more than one in four purchases.
- In-store: 72% of purchases
- Online: 28% of purchases
OpenBrand’s Power Tools Trend Insights
The in-store channel continues to dominate because Power Tools shoppers often want to assess weight, feel, and build quality before purchase. Even so, the online share is large enough that product content, reviews, and availability messaging remain essential to winning consideration and conversion.
Power Tools Consumer Demographics
Millennials remain the largest Power Tools buyer group in Q4 2025 at 32.9% of unit sales, followed by Gen X at 27.5% and Gen Z at 20.2%. Baby Boomers account for 18.2%, while Matures represent 1.2% of the market.
| Generation | Q4 2025 Unit Share |
| Gen Z (born after 1996) | 20% |
| Millennials (born 1981–1996) | 33% |
| Gen X (born 1965–1980) | 28% |
| Baby Boomers (born 1946–1964) | 18% |
| Matures (born before 1946) | 1% |
OpenBrand’s Trend insights
Millennials continue to lead the category, but Gen X and Gen Z together account for nearly half of all purchases, reinforcing the need for messaging that spans both established homeowners and younger shoppers entering the category. This mix suggests brands should balance performance and durability cues with approachable value and project-oriented education.
Power Tools Purchase Drivers
Competitive price remains the top reason shoppers choose a retailer for Power Tools, followed by product selection, convenient location, and prior experience with the store. On the product side, replacement remains the biggest purchase trigger, while first-time purchases and additional tool purchases also represent meaningful demand.
Why consumers select a specific retailer
| Retailer Purchase Driver | % of Shoppers Mentioning |
| Competitive price | 50% |
| Good selection of products | 30% |
| Convenient location | 21% |
| Previous experience with store | 19% |
| Already in store buying other items | 16% |
OpenBrand’s Power Tools Trend Insights
Nearly half of shoppers cite competitive price as the main reason they choose a retailer, confirming that Power Tools remains a cost-sensitive category. Assortment, convenience, and prior store experience still play major supporting roles, which means retailers cannot rely on pricing alone.
Why consumers purchase a Power Tool product
| Product Purchase Driver | % of Purchases |
| Replacement for broken, lost, or not working item | 34.9% |
| First-time purchase of this item | 17.3% |
| Wanted an additional one | 10.9% |
| Part of remodeling project | 10.3% |
| Just wanted a new one | 9.9% |
OpenBrand’s Power Tools Trend Insights
Replacement needs drive more than one-third of category purchases, which keeps functional, solution-oriented messaging highly relevant. At the same time, first-time buyers and expansion purchases create room for education, comparison content, and project-based merchandising.
Power Tools Competitive Intelligence: Pricing & Promotions
OpenBrand’s Q4 2025 competitive intelligence data shows how shelf presence, pricing, discounting, and new product activity differ across major Power Tools brands. Together, these indicators help explain which brands are building visibility, defending margins, and investing in future demand.
Our infographic offers insight into pricing, promotions, and product debuts. Here’s a look at how brand share of shelf is trending.
Brand share of shelf
There are 5,074 total category placements across tracked retailers.
| Brand | Share of Shelf |
| DEWALT | 15% |
| Milwaukee | 9% |
| Makita | 9% |
| Ryobi | 5% |
| Bosch | 4% |
| California Air Tools | 4% |
| Skil | 3% |
| Wen | 3% |
| Craftsman | 2% |
| Hyper Tough | 1% |
OpenBrand’s Trend insights
DEWALT’s share of shelf has clear value: the brand leads in unit and dollar share as well, highlighting the value of claiming space in store.
Power Tools Industry Outlook and Emerging Trends
What’s next for the US Power Tools market in 2025?
Looking into 2026, several factors are shaping the Power Tools market:
Sustainability and compliance reshape the competitive landscape
Battery platforms continue to expand as states phase out gas equipment and tighten emissions rules. Consumer demand is shifting toward cleaner, quieter, and lower-maintenance tools. Brands with established battery ecosystems and multi-tool compatibility are positioned to win as the category moves further into full electrification.
Smart technology and automation gain traction
Connected tools, diagnostics, and automation are moving from early adoption into mainstream use. Rising labor costs are accelerating interest in features like performance tracking, app-based management, theft prevention, and intelligent controls. Expect more high-capacity battery packs, faster charging innovations, and premium user experiences centered on efficiency and uptime.
Omnichannel execution becomes a key differentiator
In-store remains the anchor for Power Tools, but online growth continues to outpace the rest of the category. Amazon is closing the gap with Home Depot, and shoppers increasingly expect seamless pricing, strong digital content, and fast fulfillment. Retailers that integrate BOPIS, clear comparisons, and strong reviews will gain share as buying journeys shift.
Margin pressure increases and drives consolidation
Electrification, software integration, and regulatory compliance are raising the cost of doing business. Brands are reducing SKU complexity, leaning deeper into platform ecosystems, and taking a more disciplined approach to partnerships and pricing. The result is a more consolidated market where scale and innovation matter more than ever.
Get more insight into Power Tools market trends
Q4 2025 shows a Power Tools market shaped by premium and value segmentation, strong store-led demand, and a competitive mix of retailers and brands fighting for share.
As electrification, smart features, and omnichannel expectations continue to evolve, current market data becomes more important for pricing, assortment, and merchandising decisions.
See the Power Tools Total Market Insights Infographic
Get the complete Q4 2025 picture: brand and retailer share, draw and close rates, price-band breakdowns, SKU winners, share of shelf, discount depth, and product debuts in one view.
Want the data for a specific category, brand, or retailer? Contact us today!
Power Tools Market Share FAQs
Who has the largest Power Tools market share in Q4 2025?
By brand, DEWALT and Ryobi are tied for the lead at 19% unit share each, with DEWALT well ahead on dollar share at 28%. By retailer, Home Depot leads at 43% unit share, followed by Lowe’s at 26%.
Which brand leads Power Tools dollar share?
DEWALT leads dollar share at 28%, more than double Ryobi’s 11% despite their tied unit share. Milwaukee also over-indexes on dollars at 22% versus 13% unit share, signaling a premium position.
Which retailer has the highest close rate in Power Tools?
Among the top draw retailers, Home Depot has the highest close rate at 75%, converting the most shoppers it attracts. Harbor Freight closes 70% of a much smaller draw, pointing to upside if it can widen consideration.
Where do Home Depot’s lost Power Tools shoppers go?
More than half of Home Depot’s lost shoppers, 53%, end up purchasing at Lowe’s. Amazon captures 15% and Walmart 11%, making convenience and price the main fallback drivers.
Are Power Tools bought more online or in store?
The category remains store-led, with 72% of Q4 2025 purchases completed in a retail store and 28% online. That online share is large enough that product content, reviews, and availability messaging still influence consideration.
5 Questions Category Managers Should Be Able to Answer After Line Reviews
You’ll sit through dozens of product line reviews this year. Most of them will show you the same things: velocity by SKU, year-over-year sales, maybe a trade spend summary. The competitive slide will conveniently leave out every brand doing better than theirs.
By the end of the meeting, you’ll have a thorough picture of how the vendor is performing at your stores. The harder question of how that performance compares to the broader market rarely makes it into the deck.
The five questions below are a framework for what a line review should actually leave you knowing. They’re not about making the vendor uncomfortable. They’re about walking out with a clear view of the category overall, as well as a clear view of that vendor’s position within it.
5 Questions Your Product Line Review Should Answer
Q1: Is This Category Growing or Shrinking Relative to the Broader Market?
Your POS data tells you what’s happening at your stores. It doesn’t tell you whether you’re keeping pace with the market, lagging it, or outperforming it. That distinction matters enormously for how you treat a flat or declining category.
A flat category at your stores could mean three different things: the market is flat and you’re tracking it, the market is growing and you’re losing share, or the market is contracting and you’re actually holding up better than average.
Each of those calls for a different response. Without external market data, you’re making a call based on one data source, which is the same position the vendor is trying to put you in.
What to do about it: The benchmark you need isn’t in their deck. It has to come in with you.
Q2: Which Segments Am I Under-Indexed In?
Even a healthy overall category can have growth concentrated in a segment you’re barely carrying. Think price tiers, product formats, or feature-driven subsets of the category. If one of those is taking share in the market and your shelf set is thin there, that’s a gap in your assortment, not a reason to feel good about your top-line numbers.
Segment-level data is where most line reviews fall short. Vendors typically present at the brand level, occasionally at the sub-line level.
What you need is a read on how different segments within the category are performing across the market: which are gaining, which are plateauing, and what the trajectory looks like. That’s the context that tells you whether your current shelf set reflects where the category is going or where it was three years ago.
What to do about it: Don’t wait for a vendor to surface a gap that benefits them to fill. Know your segment coverage against the market before the meeting starts.
Q3: Is This Brand Bringing Shoppers In or Just Occupying Space?
Not every brand on your shelf is pulling its weight the same way. Some drive traffic. Some convert browsers into buyers. Some do neither and exist mainly because they’ve always been there. Draw and conversion data tell you which category a brand actually falls into.
A vendor will show you their velocity numbers. What they likely won’t show you is whether shoppers who came in for their brand left with it, left with something else, or left without buying at all.
That gap between draw and close is where the real assortment decision lives. A brand with strong draw but weak close points to a pricing or placement problem. A brand with weak draw isn’t earning its space regardless of how its velocity looks.
What to do about it: Evaluate external draw, close, and leakage data for brands before the meeting, not during it. If you’re looking at a brand’s shelf contribution using velocity alone, you’re only seeing part of the picture.
Q4: Are My Current SKUs Actually Earning Their Space?
Every vendor walks in ready to defend their SKUs. The more useful question is whether you can evaluate them independently of whatever baseline the vendor chose to present against.
A vendor will almost always frame SKU performance against their own historical numbers. What that framing can’t tell you is how your shelf productivity compares to what’s typical for this category across other retail environments. Are you carrying SKUs that occupy space and drive low incremental value while higher-demand segments go underrepresented? Productivity benchmarking answers that. Vendor presentations typically don’t.
What to do about it: Run your own productivity benchmarks before the review, not after. If you’re evaluating SKU performance using only the vendor’s framing, you’ve already lost the upper hand.
Q5: Is the Assortment I’m Building Today Going to Be Competitive in 18 Months?
Most line reviews are backward-looking by design. Vendors present trailing performance because trailing data supports their case. The forward view of where the category is heading, which segments are early in their growth curve, and which are under regulatory pressure rarely comes from a vendor with a stake in the answer.
As the buyer, that forward view is yours to own. Which formats are gaining consumer attention? Which parts of this category face regulatory headwinds in the next two years? Which segments are late-stage versus just getting started?
If you’re not stress-testing your category strategy against those questions independently, you’re letting vendors set the agenda on a category you manage.
What to do about it: Build your forward view independently. Trend and innovation data should inform your category strategy before vendors arrive to tell you what it means for theirs.
Strong vs. Weak Line Review Presentations: What to Look For
After enough product line reviews, you develop a quick read on presentations within the first five minutes. The evaluation lens for vendor presentations is simpler than most category managers make it.
Weak presentations are internally complete and externally blind. They show SKU-level performance at your store, brand trajectory against a narrow competitive set, and a pitch that assumes your store’s numbers are the whole story.
Strong presentations bring outside-in context. Category trend data. Segment growth rates across the market. Assortment gaps backed by evidence of consumer demand, not just vendor preference. There’s a meaningful difference between a vendor who has done the homework on the category and one who has done the homework on their own brand.
The tell is usually the competitive slide. A vendor who only shows you their own brand’s trajectory against your store’s baseline has done the minimum. A vendor who shows you how a whole segment is shifting, and where your assortment sits within it, has done something more useful.
If you’re on the brand side of this conversation, we’ve covered what your presentation should include.
The Data Blind Spot Most Retail Buyers Don’t Talk About
Category managers are rigorous about holding vendors accountable for data quality. They’re less rigorous about holding themselves accountable to the same standard. Most default to POS data as the primary source of truth, and that data only shows you your customers, not the ones you don’t have.
A buyer who has managed a stagnant category for three years and never benchmarked it against external market data may have been watching the category erode without a reference point to recognize it. The line reviews kept coming. The vendors kept optimizing their own position within a shrinking pie. Nobody brought the map.
This isn’t a failure of diligence. It’s a structural limitation of relying on a single data source. POS data is necessary. It isn’t sufficient.
A well-prepared brand will walk in with all four of these covered. Here’s what that preparation looks like from the brand side.
How Market Data Changes the Line Review Dynamic
When retailers have external market intelligence that’s independent of what vendors bring, the dynamic in the line review changes.
Stop evaluating a vendor’s claims in isolation. Start pressure-testing them against a market view you already have.
If a vendor says their segment is growing, you can verify it. If they’re pitching for more facings based on velocity trends, you can cross-reference whether their segment is gaining or losing share at a market level. That cross-reference is what separates a confident shelf decision from one that’s based on whoever gave you the most polished presentation.
OpenBrand gives retailers that external layer: market trends, assortment benchmarking, and segment-level performance data across channels. The practical effect is faster decisions, more confidence in assortment calls, and a line review that’s a genuine strategic conversation rather than a vendor pitch you’re evaluating without a reference point.
Get Your Line Review Readiness Report
Want to see how this comes together in practice? We’ve built a Line Review Readiness Report that maps the right data to the right narrative, so you can walk into your next review with a complete story, not just a slide deck.
You can preview and download our template here.
If you want to unlock the data to fill it out, connect with our team to get the conversation started. The completed report is free. Just let us know what retailers and products are most important to you. We’ll generate a custom report and setup time to walk you through the data.
FAQ
What is a product line review?
A product line review (PLR) is a structured meeting where a brand presents category and brand performance data to a retail buyer to negotiate shelf space, defend existing SKUs, or propose assortment changes.
The quality of those decisions depends on whether the buyer has independent market data to pressure-test what vendors bring in, which is what OpenBrand provides for retail category teams.
What should a category manager get out of a product line review?
A category manager should leave a line review knowing whether the category is growing or contracting relative to the market, which segments are underserved in their current assortment, where they’re losing shoppers, whether existing SKUs are productive, and whether their assortment strategy is forward-looking.
OpenBrand gives retail buyers the external market intelligence to answer all five questions independently of what vendors present.
How do you evaluate vendor presentations in a line review?
The key differentiator is whether the vendor brings external market context or only internal performance data. Strong presentations include category trend data, segment growth rates across the market, and assortment gap analysis backed by external demand signals.
OpenBrand gives category managers an independent read on all of those signals so vendor claims can be verified, not just accepted.
Why isn’t POS data enough for a product line review?
POS data only shows what’s happening within your four walls. It doesn’t show whether you’re keeping pace with the broader market, which segments are growing outside your stores, or where you’re losing shoppers to other channels or formats.
OpenBrand fills that gap with market-level category intelligence that’s independent of what any single vendor brings to the table.