Covered Industries

The real-time data you need to win in your category

  • Improve Strategic Decision Making

    Specialized market intelligence empowers strategic decisions to surface growth opportunities, pricing strategies, retailer relations, media placement and reach, inventory optimization, and competitor activities.

  • Identify Growth Opportunities

    Pinpoint rising category and product-specific consumer demand and know exactly where and when to promote. Consistently capture first-mover advantage.

  • Optimize Pricing

    Optimize prices by analyzing price elasticities, competitive benchmarking, and channel pricing fluctuations.

  • Negotiate Shelf Space

    Gain visibility into shelf share and placement so that you are empowered with fact-based leverage to improve shelf share and positioning at key accounts.

  • Outmaneuver Competitors

    Track promotions, new product launches, and distribution strategies of competing brands enabling a quick response to changing market conditions to gain competitive edge.

  • Measure Retail Media Share

    Negotiate and ensure you are getting your fair share of visibility across your merchant sites.

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Category Coverage

Health & Wellness

  • Over the Counter Medication

  • Vitamins & Supplements

  • Skin Care

  • Hygiene Products

  • Beauty & Cosmetics

  • Feminine Products

  • Specialty Products

Consumer Electronics

  • Home Entertainment

  • Headphones 

  • Projectors

  • Smartphones  

  • Smart Wrist Wearables

  • Sound Bars 

  • Televisions 

  • Voice Assistant Speakers

Home Appliances

  • Air Purifiers

  • Blenders

  • Cooktops & Wall Ovens

  • Countertop Cooking

  • Countertop Microwaves

  • Dishwashers

  • Hair Dryers

  • Laundry

  • OTR Microwaves

  • Ranges

  • Refrigerators

  • Vacuums

Information Technology

  • Desktop Computers

  • Notebook Computers

  • PC Monitors

  • Tablets & Detachables

  • Wireless Routers

  • Printers & Copiers

  • Business Printers

  • Ink Supplies

  • Laser Supplies

  • MFP-Copiers

  • Personal & SOHO Printers

Consumer Electronics

Fierce competition and continued innovation define today’s consumer electronics landscape. Equip yourself with competitive analytics to hone your strategies to capture the leading market position.

Forward-thinking tech brands rely on our specialized market intelligence to anticipate shifts in pricing and promotion strategies, emerging competitive threats, and product feature prioritization and value. 

Information Technology

Rapid technological advancements and often shorter product life cycles necessitate a deep understanding of emerging trends, customer demands, supply chain constraints, and competitive landscapes. Leveraging market intelligence and data analytics enables IT manufacturers to identify new opportunities, anticipate technological shifts, and make informed decisions about product development and innovation strategies.

Our team of seasoned analysts closely monitors the IT market, analyzing industry trends, emerging technologies, and disruptive innovations. We gather insights from various sources, including industry reports, expert opinions, closed loop dealer and distributor data, and customer feedback to identify opportunities and potential challenges.

Home Appliances

When multi-year product roadmaps meet multi-week market disruptions, home appliance brands need intelligence attuned to enduring and agile strategies simultaneously.  We understand this industry’s constraints between lengthy innovation cycles plus channel-complexity and pricing pressures.

Top brands rely on our analytics built for home appliance nuances to calibrate long-term competitive and short-term agility in pricing, promotions, placements and product development.

Health, Beauty & Wellness

In the ever-evolving landscape of healthcare and consumer goods, staying ahead of market trends is crucial for success. We collect data from various sources including in-store and eCommerce sites, trade pricing, margin comparison and industry news, to identify opportunities and potential challenges.

We stay ahead of the curve by tracking regulatory developments, packaging and ingredient changes to provide critical alerts, ensuring your products comply with the latest guidelines and standards. Our market intelligence services provide a competitive edge by enabling informed decision-making and strategic planning for product development, marketing, and distribution.