Brand Tracking
PanelBot is an automated data extraction platform for media like videos, images, and HTML pages collected from market research panels and other first-party sources. Simply put, PanelBot consumes media like a human and captures all of the relevant information and transforms it to be data analysis ready.
Using Computer Vision and Optical Character Recognition (OCR) technology, PanelBot recognizes and annotates brands, products, and advertising that appear in panelists’ recorded browsing activity, reducing transcription costs by 70% or more.
It provides the fastest way to go from unstructured streams of digital ads, sponsored social media posts, and eCommerce pages to actionable content intelligence and market research.
TL;DR
You: bring your own panel data (BYOP).
We: automatically scan and tag brand-relevant content that your panelists have viewed.
Brand Reach.
Cross-platform advertising, branded content, and sponsorship intelligence. Track the reach of your campaigns across media channels and geographies. Prove your reach, demonstrate your value.
Running a large media campaign or sports sponsorship, we can provide you with the measurement to report on viewership across many media channels spanning the globe.
Tracking a product, connect your ads to our product data and correlate your brand reach with changes to pricing and promotions.
Review processed media in a personalized creative library and wrap your arms around key KPI’s including:
Post date, collection date, # of impressions, likes, comments, shares (where available)
Creator handle, creator follower count, all-time like counts, total creator post count
Region and language (when available)
Hashtags and keywords associated with the post
Our Panelbot consumes and inspects every frame of content (images, gifs, videos, live streams, audio), performs visual analysis, and then labels and classifies logos and other brand data. See for yourself:
Brand Feed.
Point us to any unstructured data feed with brand and product data and let us turn it into a time-series dataset. Leverage our PanelBot technology to reliably fuel your products with high quality, high frequency data.
See what Brand Feed can do with your data, contact us for a complimentary data test!
PESO
Maximize your brand's reach and impact across Paid, Earned, Shared, and Owned media channels with our comprehensive PESO (Paid, Earned, Shared, Owned) strategy solutions, ensuring a holistic approach to your marketing efforts.