What is PESO?
Paid Media
Exchanging money for distribution, whether an ad or content
Earned Media
The unplanned mentions and placements, through media coverage, blogs, vlogs, and reviews
Shared Media
Amplifying content through your own audience
Owned Media
Aggregating an audience that seeks you out for content and then distributing your content to that audience
Understand Everything
OpenBrand tracks your products across all media channels - including paid, owned, earned, and shared - to give you deeper insights into how consumers are talking about and engaging with all of your products.
We help you go deeper than any other social and Share-of-Voice data on the market!
Integrated Dashboards
Practical Application dashboards skimming the creative libraries and compiling all relevant ad placments in one place. Understand what, where, and when placements are made to better understand your where your industry stands to better strategize your PESO efforts.
View & Filter
Use the filtering options to specifically look for the placements where the ad in question is located.
ick on the ad to access more detailed information. Here, you can find data and other relevant metrics to better understand the why.
Contact Us to Submit a Data Sample for a Complimentary Data Report!
How it Works
Submit Your Data Sample
Integrate PanelBot with your market research panel database or select media to upload. We can also scrape digital content on your behalf.
Process
PanelBot ingests and processes the data. Depending on the format, we pre-process media, deduplicating it, removing any PII, auto-cropping, and more.
AI Annotation
30+ neural networks seek and tag occurrences of brand and advertising intelligence and pull relevant data from across the web.
Refine
Operators may review, refine, and approve the labeled panel data. This step is optional.
Export & Sync
All detected and discovered data is normalized and organized in your reporting format.