Multichannel Media Data

With over 2 years of historical time-series data, OpenBrand has created the largest library of Multichannel Paid & Earned Media Data. Leveraging our market leading, AI-enabled Panelbot technology, we are able to reliably capture, consume, tag, and label very high volume unstructured data feeds to turn any media channel into an analyzable data source tying every placement or mention back to a brand and product for “share of” measurement.

Media Channels

  • Digital Ads

    A multi-source library of ad placements sourced from DSP’s (including Doubleclick, Innovid, FlashTalking, Yahoo, and The Trade Desk) View the placement and all key data about the ad.

  • Social Media

    A multi-source ad library from top social media sites including (Facebook, Twitter, TikTok, Youtube, Reddit, and more). Track brand reach, engagement and sentiment. Ongoing tracking to extract paid media, capturing over 1000 brands. Top 10K influencers are tracked for all trending media at the brand level.

  • Television

    All National broadcast stations - watch the ads and examine commentary. Each placement is counted and transcribed.

  • Podcasts

    Track paid advertisements and what’s being said about your brand/products across the top 5000 podcasts - listen to the advertisement and review commentary about your brand/products.

  • Retail Media

    Over 300 relevant eCommerce sites including a mix of front pages, shelf pages, and deal pages. New sites can be added with relative ease/cost - customers are encouraged to provide us their “watchlist” of key merchants to include. Data is collected daily across mobile and desktop devices.

  • Circulars

    Multi-sourced panel of circulars (available now) mapped to the OpenBrand product hierarchy (coming soon).

Connected to your 4Ps Data

Gaining the ultimate advantage over your competitors.

What’s On The Menu

eCommerce & Circulars:

A comprehensive panel of relevant eCommerce front pages and circulars in the US/CA. We use pixel level analysis to capture the paid Share of Voice (SOV) and deliver the daily results in a dynamic dashboard for full page and above-the-fold analysis.

Paid Media Placements

An omnichannel panel of paid media placements across all sources (Social, Linear TV, eCommerce, and Podcasts). Includes all eCommerce Ads as well as a wide selection of paid media from Instagram, Facebook, Twitter, Youtube, Reddit, and TikTok. Media is crawled daily across top public accounts, looking for mentions in the content.

Earned Media

Social Media, Podcasts, PR Coverage. This includes all data from the paid media package but also includes earned media. Two years of history from Social Media posts, Podcast mentions, and other media formats like Memes and Reddit. Media is crawled daily across 10,000 IP addresses, looking for mentions in the content, not just in the hashtags.

  • 13 Industries

  • 100 Media Types

  • 1,000 Categories

  • 2,600 Retailers

  • 60 Languages

Measure your Share of Voice