BUYER CONSIDERATION INSIGHTS
You Lose the Buyer, They Gain the Share
Get access to competitive draw and close rates. Discover where your shoppers are going and why. Know how all of it impacts share.
SHOPPER INSIGHTS
You Lose the Buyer, They Gain the Share
Get access to competitive draw and close rates. Discover where your shoppers are going and why. Know how all of it impacts share.
High Draw, Low Close? Know Where Your Buyers Are Going
You work hard to bring people into the store. What happens next? Leakage data shows where you’re losing buyers and who’s picking them up. Understand how shopper consideration turns into revenue… and where it doesn’t.
INDUSTRY BENCHMARKS
Where Retailers Win (and Lose) Buyers
Discover which retailers attract the most shoppers (draw rate), what percent they win (close rate), and which competitors gain their losses (leakage) across four key categories.
PINCH AND ZOOM
BEST VIEWED IN LANDSCAPE ON MOBILE
Consumer Durables Market Coverage
Our draw, close, and leakage data is available for more than 270 consumer durables product categories, delivering the greatest depth and breadth available in durables market intelligence
- Auto Tires & Batteries
- Consumer Electronics
- Fitness Equipment
- Grills & Smokers
- Hand & Lawn Tools
- Home Furniture
- Home Improvement
- Kitchen & Bath
- Major Appliances
- Mattresses
- Outdoor Power Equipment
- Paint & Stain
- Power Tools
- Small Appliances
KNOW WHERE YOUR BUYERS ARE GOING
You Can’t Win the Market Without Seeing the Loss
Draw rate. Close rate. Leakage. These signals reveal where you’re pulling shoppers in, how many convert, and who’s winning the sales you don’t. But that’s just the beginning.
We’ll show you:
- How many shoppers you’re drawing in, and how many convert
- Where lost buyers go and which competitors win their sale
- The role pricing and promotions play in winning or losing
- Where market share is shifting – and why
Get a personalized snapshot of your brand, your competitors, or both – by retailer, category, or across the board.
Get the data you need. Book a demo now.
What Does OpenBrand Deliver?
Market Measurement
Measure market share, track competitor movement, and understand consumer preference
MARKET INSIGHTS ➜
Competitive Intelligence
Track same-day pricing and promotions, localized inventory, and paid media — down to the SKU-level
COMPETITIVE DATA ➜
Trusted by global brands, retailers, distributors, and suppliers
