Trusted by global brands, retailers, distributors, and suppliers
The Only Market Intelligence Solution Designed for Consumer Durables
The consumer durables market faces unique challenges, including no POS data, slower shelf turnover, and limited retailer participation.
OpenBrand has over 20 years of experience and the only 20+ year historical consumer tracking survey spanning 270+ product categories — providing unmatched expertise tailored to this industry.
Get the data and insights needed to optimize strategy, measure performance, and understand "the why" behind share shifts
2500+
Brands covered
40M
Transaction records
18M
Buyer surveys
20+
Years of data
OpenBrand Solutions:Your Building Blocks to Market Understanding
Understanding share wins and losses means tracking product, competitors, consumers, and impact. OpenBrand delivers it all.
Measure share & market impact
Understand share shifts with MarketShare
Go beyond masked data and outdated transaction records.
Our model combines receipt data with web-collected data, clickstream records, consumer tracking survey insights, and more to deliver the most accurate data on what’s selling, where, and why it’s winning.
Know why shifts happen
Comprehensive pricing & promotions data
Uncover the pieces that impact share shifts in real time — for your brand and your competitors.
Track pricing, promotions, products, and placements with same-day, daily, and weekly competitive tracking across categories.
Understand the consumer
Track perception with MindShare
Monitor consumer preferences and purchase behavior with data collected directly from real shoppers.
OpenBrand has the longest, 20-year history of consumer tracking surveys, covering 100% of industry brands and retailers across more than 270 product categories.
Amplify market awareness
Enrich industry understanding with category expert-driven research
Further supporting our technology and survey data are our expert category analysts, who help clients to gain a deeper understanding of key markets.
Our team of 10+ analysts deliver weekly insights and customer research. Our clients often describe our market intelligence analysts as “having an additional set of eyes and ears in the market.”
Track brand presence
Monitor media share of voice with our AI-powered media solutions
Increase your share of voice (SOV) and drive brand presence by understanding paid and earned media across YouTube, TikTok, Reddit, and more!
OpenBrand’s proprietary PanelBot Technology consumes media channels and turns any mention or visual into actionable data.
The Power of OpenBrand’s Integrated Market Intelligence
While organizations can leverage each of these building blocks independently there is even more power in the unified results that define OpenBrand’s market intelligence offering.
By bringing all of these pieces together, we have created a truly end-to-end solution that helps brands and retailers know their share, understand why they are winning or losing, and win more.
Ready to see the unmatched market data available for your business?
2024 Year in Review Reports
Recap 2024 with competitive intelligence, pricing & promotions, and market measurement data across durable goods, consumer electronics, and IT categories in our analyst-led Year in Review reports.
Read our latest blogs and insights
Consumer Durables Industry: 2024 Year in Review
The consumer durables market in 2024 was anything but static. Retail market share shifted, pricing…
Headphones: 2024 Year-In-Review
The headphones market in 2024 was defined by bold product launches, evolving advertising…
Notebooks: 2024 Year-In-Review
2024 was an eventful and influential year in the notebooks market, full of major debuts and…
MFP Copiers: 2024 Year-In-Review
This OpenBrand year-in-review report recaps product launch activity, portfolio shifts, and pricing…
