Unmatched durable goods business intelligence — now available for academia
OpenBrand data is now available through Dewey — supporting the future of the industry by empowering academics and students to understand the market!
Now Delivering More Competitive Business Intelligence Tools for the Outdoor Power Equipment Market!
Groundbreaking SKU tracking system and competitive SKU product matrix — now available for the outdoor power equipment market.
How Market Insights in Durable Goods Retail Help Customize the Shopping Experience
In the Durables industry, key market insights through SKU data can help personalize the customer shopping experience and increase revenue. Learn how.
Uncovering Competitor Strategies: The Power of Competitive Analysis in Product Development
Effective competitive analysis can make or break the launch of a new product because it allows you to uncover your competitors' strategies and prepare your business to defend against competitive…
OpenBrand Renames its Flagship Market Share and Consumer Insights Data Solution “Durable IQ”
Durable IQ name reflects company's focus on innovation and providing unparalleled intelligence for consumer durables industry LOUISVILLE, Ky., ...
3 Reasons Major Appliance Data is Better Without Retailer Participation
Major appliance SKU data can be challenging to navigate. OpenBrand HPOS™ made it simple again. Let’s unpack three reasons major appliance data is better without retailer participation.
Understanding Your Competitors: How a Product Library Can Help
A comprehensive and competitive product library can help you get ahead in the market. Learn what a product library is and the major benefits of using one.
7 Steps to Performing A Market Analysis
A market analysis is a complex process, involving loads of data and insight. This data comes from both inside your company and outside your company. It includes data about your own products and…
Benefits (and drawbacks) of Receipt Data
Tapping into various types of consumer data is essential for identifying potential customers, meeting existing customers’ expectations, and ultimately...
Gender’s Role in Purchases: Reaching Your Target Demographic
Ads let consumers know a product exists, and they paint a picture about how that product will solve consumers’ problems. Examining who is making decisions for specific purchases can determine whether…