The availability of OpenBrand data through Dewey is exclusive to the academic community!

For over 20 years, OpenBrand has been the leading provider of market intelligence to businesses across the durables industry.

Now, OpenBrand delivers our data to academia, supporting the future of the industry by empowering researchers, professors, and students to better understand the market through insights.

This data is accessible through a new partnership with Dewey — a data platform designed for educational institutions — which delivers our unmatched competitive durables business intelligence with special packaging and pricing exclusive to this key audience.

About our new academia offering

The durable goods market insights and consumer survey data (pulled from Durable IQ) provided through Dewey will empower researchers with the information needed to uncover trends, reveal patterns, and predict consumer behavior across the industry.

Through subscription basis on Dewey, academics can now access:

• Newly released data from the most recent quarter
• 250+ durable goods categories (e.g. mattresses, TVs, appliances, etc.)
• 40 quarters (10 years) of historical trend data, ready for analysis
• Data on price paid, online vs. in-store shopping, key consumer geodemographics, purchase drivers, brand performance metrics — and more!

OpenBrand data currently helps durable goods companies like Home Depot, Stanley Black & Decker, Serta Simmons, and other industry leaders to better understand their market and shifting industry trends.

Through our partnership with Dewey, we are doing the same for academia — powering the important research and learning happening within renowned educational institutions across the US.

Published research featuring OpenBrand data

Various academic institutions already use OpenBrand data to amplify and support their research, including:

• Dartmouth — Mergers, Foreign Competition, and Jobs: Evidence from the US Appliance Industry (2023)
• Lawrence Berkeley National Laboratory — A Retrospective Analysis of the 2011 Direct Final Rule for Room Air Conditioners (2021)
• American Economic Review — The Product Relocation and Price Effects of US Trade Policy: The Case of Washing Machines (2020)

Interested in accessing OpenBrand’s business intelligence data?

Jump on over to Dewey now to get started. Dewey accounts are free and require only a .edu email to access data subscription details.

To learn more about the data available through OpenBrand visit the Durable IQ product page or fill out the form below and we will be in touch!

Want to know more about the our unmatched
durables market insights? Contact us today!