Nielsen IQ and OpenBrand

Advancing Market Intelligence: Announcing Our Collaboration With NIQ

OpenBrand, a leading market intelligence platform powered by AI-driven insights, announced the acquisition of TraQline, marking a significant step in the company's expansion into the market…

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OpenBrand Expands Market Intelligence Capabilities With Its Third Acquisition: TraQ.line

OpenBrand, a leading market intelligence platform powered by AI-driven insights, announced the acquisition of TraQline, marking a significant step in the company's expansion into the market…

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OpenBrand Acquires OpenBrand Expanding Market Insights for Durable Goods

OpenBrand Acquires TraQ.line: Elevating Market Intelligence

The acquisition of TraQline is a strategic move that significantly enhances the power and reach of the OpenBrand platform, allowing consumers to understand why market share shifts are occurring — and…

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A New Chapter Begins: Gap Intelligence is Now OpenBrand

We at Gap Intelligence are excited to share some big news: we are now renamed OpenBrand. This decision follows our recent combination with Deep.ad and acquisition of Competitive Promotion Report…

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TraQline Adds New VP of Product Management and Head of IT and Operations

Chad Pinkston and Charlie Harris bring decades of experience to spearhead a new wave of data innovation for the durable goods industry.

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Durable IQ Blog Hero

TraQline Renames its Flagship Market Share and Consumer Insights Data Solution “Durable IQ”

Durable IQ name reflects company's focus on innovation and providing unparalleled intelligence for consumer durables industry LOUISVILLE, Ky., ...

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Samsung Refrigerator Models Maintain Top Spot at Major Retailers in March 2021

TraQline’s Hybrid POS™ system shows that for March 2021 Samsung had the top refrigerator model in two of three refrigerator types (French Door and Sid...

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LG Laundry Models Take Top Spot at Major Retailers in February 2021

TraQline's Hybrid POS™ system shows that for February 2021 LG again had the top model in two of three Laundry Product categories LOUISVILLE, KY, UN...

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