Gap Intelligence (Gap), a real-time analytical market intelligence platform for brands to leverage data and AI-driven insights, has completed its second acquisition, Competitive Promotion Report (CPR). CPR gives Gap a strategic foothold to serve health, beauty, and wellness brands, where Gap will expand its data, insights, and reporting offerings. Glen Davis, President and CEO of CPR, will continue as Director of Health, Beauty & Wellness.

This is the second acquisition by Gap, following its combination with Deep.ad in October 2023, a provider of market intelligence using the most far-reaching and timely AI technologies available in the market today. As Gap’s technology engine for proprietary insights expands, it continues to look for high-value category experts like CPR to expand its data authority for high-margin products. Following the acquisition, Gap now has capabilities within consumer electronics, information technology products, home appliances, and health, beauty, and wellness.

Greg Munves, CEO of Gap, stated, “CPR represents the exact type of expansive acquisition that will continue to be an important part of our strategy for 2024 and beyond. CPR has a long history of authority in the health, beauty, and wellness market intelligence space, having enabled top brands to excel in their price and promotion, strategies. We will build on CPR’s subject matter expertise to expand the insights we offer to customers by adding additional eCommerce, in-store, and multichannel media data. Glen Davis has a storied and trusted history in this space, and we are excited to partner with him to serve existing and new customers.”

Glen Davis added, “When I was approached by Greg and the team at Gap, it was clear to me this was the right time to take CPR into its next phase of growth, expanding the data we can offer to our customers. When I saw the capabilities Gap has to capture and deliver timely, accurate data, I knew this was the right partnership that will offer clients data they cannot get anywhere else.”

Gap continues to look for acquisitions like CPR to bring its data and insights offerings to new industries and product categories.

About Gap Intelligence
Gap Intelligence is one of the world’s most respected market intelligence companies. Gap’s data and market research products give manufacturers, resellers, and industry players a competitive edge in IT, consumer electronics, and home appliances industries, and help marketing, product, sales, and pricing teams make more informed decisions and stay competitive in a rapidly changing market environment. www.gapintelligence.com