Nearly 20 years ago, TraQ.line was founded as The Stevenson Company, a market research insights firm dedicated to bringing consumer data to the Durable Goods industry.
Since the launch of the now well-known, industry-leading, and still unparalleled market survey (the TraQ.line survey, now Durable IQ), the company has grown and shifted alongside movement in the industry and the world overall. Technology has advanced, new companies have entered the space, and the needs of the market are ever-changing. TraQ.line did the same, advancing, growing, and moving forward.
Joining the OpenBrand family of data solutions, TraQ.line is once again poised to provide unmatched market intelligence to the Durable Goods industry — now with greater depth and breadth than ever before.
Read the full release below to learn more about what this acquisition means for TraQ.line and our clients — or contact us to see how we’re changing.
OpenBrand Expands Market Intelligence Capabilities With Its Third Acquisition: TraQ.line
July 9, 2024 – OpenBrand, a leading market intelligence platform powered by AI-driven insights, announced the acquisition of TraQ.line, marking a significant step in the company’s expansion into the market measurement space.
This acquisition is the third by OpenBrand, following the combination with Gap Intelligence and Deep.ad in October 2023, and the acquisition of Competitive Promotion Report (CPR) in March 2024. TraQline, known for its detailed consumer durables market data and analysis, significantly enhances OpenBrand’s ability to offer comprehensive market insights. By integrating TraQ.line’s market measurement expertise, OpenBrand can now provide clients with an unparalleled understanding of both the causes and impacts of market share shifts across a wider range of industries, including home appliances, consumer electronics, information technology products, and key home improvement categories. Dave Stevenson, President of TraQline, will aid in the seamless integration of the two teams, allowing OpenBrand to offer deeper insights and expand research coverage beyond current sectors, further enhancing clients’ ability to make informed decisions.
Greg Munves, CEO of OpenBrand, stated, “The acquisition of TraQ.line is a strategic move that significantly enhances the power and reach of our platform. By integrating TraQ.line’s rich market measurement data with our existing 4Ps and Media data, we can now provide a comprehensive solution that helps our customers not only understand why market share shifts are occurring, but also measure the magnitude of those shifts. Customers will benefit from deeper, more actionable insights, enabling them to make informed decisions and stay ahead of the competition in their markets. This acquisition is a critical step in our mission to deliver unparalleled market intelligence and create an unfair advantage for our customers.”
Dave Stevenson, President of TraQ.line, added, “When I was approached by Greg and the team at OpenBrand, it was clear that this was an ideal opportunity for TraQ.line to enter its next phase of growth. The capabilities that OpenBrand offers in capturing and delivering timely, accurate data align perfectly with our mission. This partnership will provide our clients with data and insights they cannot get anywhere else.”
OpenBrand will continue to look for acquisitions like TraQline to bring its data and insights offerings to new industries and product categories.
About OpenBrand
OpenBrand (created from the ParkerGale-backed combination of Gap Intelligence, Deep.ad, Competitive Promotion Report, and TraQ.line) is one of the world’s most respected market intelligence companies. OpenBrand’s data and market research products give manufacturers, resellers, and industry players a competitive edge across a wide range of industries (including IT, consumer electronics, home appliances, health, wellness, beauty, small appliances, and other consumer durables) and help marketing, product, sales, and pricing teams make more informed decisions and stay competitive in a rapidly changing market environment. For more information, please visit www.OpenBrand.com.
Contact us to see how TraQ.line is changing.
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