The 2024 Year-in-Review for Ranges outlines significant market trends, highlighting their continued prominence in the major home appliance sector. The analysis includes insights on placements, product debuts, promotions, pricing, and advertising, offering a comprehensive view of the category’s performance over the past year.

• Ranges dominated online offerings (44%) but lost the top spot to laundry in brick-and-mortar placements.
• 1,858 new ranges were introduced, driven by premium manufacturers like Ilve and Viking. March was the peak launch month.
• Discounts averaged 9%, led by Hisense (31%) and Frigidaire (22%).
• KitchenAid led premium pricing, while GE and Frigidaire remained budget-friendly.
• Expect innovation balanced with affordability amidst economic challenges.

Within the brick-and-mortar channel, Ranges lost its dominant presence to Laundry, which held a 25% share of all retail placements. Refrigerators comprised the second-largest offering with a 23% share, followed by Ranges (19%), Dishwashers (13%), Cooktops and Wall Ovens (13%), and Over the Range Microwaves (8%).

Ranges: 2024 Share of Retail Placements by Brand

In the retail channel, GE continued to hold the majority of in-store placements (18%), increasing by 1ppt compared to 2023 (17%). All remaining top five manufacturers for placement share remained consistent with slight increases and decreases by manufacturer, including Samsung (18% share, +2ppts YoY), Frigidaire (13% share, -1ppt YoY), Whirlpool (12% share, flat YoY), and LG (10% share, flat YoY). 

Out of the 1,858 debuts in 2024, only 51 gained in-store placements. Samsung led in in-store debuts, representing with 20 in-store placements out of the 70 total across brands. All of Samsung’s in-store debuts were for its refreshed BESPOKE Series, which included the 6.3′ BESPOKE AI Stainless Induction (NSI6DG9900SR). GE followed closely behind Samsung with 19 in-store debuts, driven by the expansion of its 400, 500, and 600 Series models during the first half of the year. 

Additional notable product debuts included: 

• Samsung BESPOKE Ranges – Including the first induction models introduced to the series
• Midea Freestanding Range Series – Marking Midea’s debut in the freestanding range market, with models featuring large oven capacities and steam cleaning functionality
• Frigidaire Professional Series – Equipped with Air Fry, True Convection, and sleek stainless-steel designs
• Whirlpool Smart Range Series – Focused on connectivity with features like remote control and scan-to-cook technology

In 2024, Best Buy led with the largest promotional discounts, peaking at 27% in November and maintaining consistently high discounts above 24% throughout much of the year. Home Depot followed, peaking at 23% in November, with discounts generally ranging between 18% and 22%. Lowe’s peaked at 22% in March 2024, with discounts typically fluctuating between 16% and 22% throughout the year.

Regional merchants offered the lowest average discounts, peaking at 20% in December and remaining between 14% and 18% throughout the year. Best Buy’s aggressive discounting dominated key promotional periods, especially in November, while Home Depot maintained consistent activity with a notable increase in May. Lowe’s demonstrated strong performance early in the year, with its March peak, while regional merchants showed steadier, more conservative trends.

In 2024, promotional discounts for ranges during key sales periods showed varied trends compared to prior years. Presidents’ Day saw a notable decline in average discounts, dropping to 16% from 19% in 2023 but remaining higher than 14% in 2022.

Memorial Day also experienced a decrease, with discounts averaging 17%, down from 19% in 2023 and 15% in 2022. Independence Day held steady at 19%, consistent with 2023 and up from 16% in 2022. Labor Day discounts increased slightly to 19%, compared to 18% in 2023 but remained below the 20% in 2022. Black Friday tied with its 2022 peak at 21%, recovering from 19% in 2023.