What are the best brands and outlets in US Windows & Doors market share? – An infographic

OpenBrand answers the “who”, “what”, “where”, “when”, “why”, and “how” for windows & doors market shares. Our quarterly survey will help you understand who’s buying windows & doors, where they’re buying them, and what drives their decisions. Our Windows & Doors Market infographic will help you answer the following questions about the US Windows & Doors market and how it is changing…

Who is leading sales in the windows & doors market?

Our infographic will give you greater details, but for now, here’s what you need to know about the market leaders in Window/Doors for 4Q Ending Mar 2022:

• Andersen continues to lead all other brands for 4Q Ending Mar 2022 (about 10% of unit share). They have maintained their lead for the last 5 years. However, Andersen dollar share (while still the clear leader) dropped just over 3 points to 15% versus this time last year.
• Home Depot continues to be the outlet leader (about 26%) but is down significantly (almost 1.5 points) versus this time last year. Window/Millwork Specialty purchases increased significantly in both unit and dollar share versus this time last year (2.2 and 1.3 points respectively). Additionally, Window/Millwork Specialty unit share (while still a smaller player at 14% unit share) has increased significantly the past two years.

How much do consumers spend on windows & doors?

When buying a product in the Windows/Doors aggregate, the 4Q ending Mar 2022 industry average price paid is $1,338 (up just over $250 after a dip in 2021).

However, the average amount spent at different outlets can vary. For example:

• Big-box stores like Home Depot/Lowe’s/Menards historically show significantly lower average price paid – likely due to smaller project sizes like routine maintenance or minor repair (hence, a smaller number of products purchased).
• Alternatively, average price for specialty and contractors are historically higher than the industry average ($3,174 and $2,018 respectively). Again, likely due to project size.

What demographic is buying windows & doors?

Just who buys windows & doors? OpenBrand’s census-balanced respondent pool has given us insights like:

• Not surprisingly, most purchasers are homeowners (>85% across all outlets are homeowners). Window/Millwork Specialty do show the highest incidence of home ownership at 92%.
• About two-thirds of Window/Door purchasers are married and have a female involved in the purchase decision.
• The Window/Door purchase decision is typically by those that are a college graduate or higher.
• In 4Q ending Mar 2022 around 42% purchasers have a household income of $100,000 or more.

Windows & Doors Market – Online Sales Trends:

Brick & Mortar remains the most popular sales channel (55%). Here are some of the trends that OpenBrand has uncovered:

• After a significant decrease in brick & mortar share for 4Q ending Mar 2021 due to pandemic concerns, 4Q ending Mar 2022 share is up slightly from this time last year. Online sales in general are down significantly from this time last year.

Windows & Doors Market Share Facts:

Curious about other information OpenBrand’s survey has uncovered? Here’s another preview for you:

• As seen in previous years, “Competitive price” remains the top reason for retailer purchase in 4Q ending Mar 2022.
• For 4Q ending Mar 2022 Home Depot continues to lead other major retailers in outlet draw (43%) and outlet close (61%). Lowe’s continues to stay similar to Home Depot for outlet draw (41%), but also continues to lag behind Home Depot for outlet close (54%).
• In 4Q ending Mar 2022, 55% of ALL purchasers shopped only one outlet. Most major retailers have similar rates. However, those purchasing from Window/Millwork Specialty or a Contractor are higher – about 61% only examined one source for purchase.