OpenBrand uses advanced research methods to keep tabs on the kitchen industry market share, statistics, and other need-to-know insights. While our full reports provide in-depth details about this industry, our free infographics can help provide a surface-level overview of the kitchen industry. Let’s take a closer look at some of the key metrics revealed in our most recent kitchen industry quarterly report. 

Understanding the Kitchen Industry

Before we dive into kitchen industry data, it is helpful to understand what this industry’s market encompasses. The kitchen industry intersects with other prominent markets at every twist and turn. So where should you look for your kitchen industry statistics, sales, and market share data? 

When it comes to market share insights, information about large kitchen appliances—such as refrigerators and dishwashers—can be found within the major appliance industry. Similarly, smaller purchases—like toasters, blenders, and coffee makers—are categorized as small appliances. The statistics highlighted in the kitchen industry often encompass kitchen-specific features rather than appliances, including:

• Kitchen Faucet Sales Insights
• Sales of Kitchen Sinks
• Kitchen Cabinet Sales
• Insights for Kitchen Countertop Sales

Now that you know what to look for—let’s dive in deeper to understand key metrics from 2021 kitchen industry trends. 

Kitchen Industry Data, Statistics, and Market Insights

Within the kitchen industry, you will find a range of metrics to follow in your line reviews. Let’s take a closer look at the top three kitchen industry metrics to watch within the US and Canada.

How Consumers Buy: Online vs. In-Store

With increasing interest in online sales, we can see clear shifts in market share across industries. Do consumers prefer buying online or brick-and-mortar? Our Q3, 2021 data showed that a majority of purchases within the kitchen market occurred in-store. We can see from this metric that brick-and-mortar retail still dominates the kitchen market. However, a rising percentage of sales were completed online.

Online vs. in-store performance was similar in Canada, with a whopping majority of consumers buying brick-and-mortar. 

Where do Consumers Buy Kitchen Goods?

Whether you are completing a line review or keeping tabs on the kitchen industry market share, it is helpful to know where consumers are buying their kitchen goods. So which retailers are making the biggest waves in the kitchen industry? In Q3 2021, the top US retailer within the kitchen industry was Home Depot, closely followed by Lowes. 

Home Depot also earned the top retailer spot in Canada, followed by IKEA and Canadian Tire.

Why Consumers Buy: Kitchen Purchase Motivation

What motivates consumers to buy kitchen products and features? This purchase motivation has the potential to make or break sales. For example, when completing kitchen maintenance and repairs, they will likely want products known for longevity. Meanwhile, consumers redecorating and remodeling their kitchens will likely be more concerned about style and aesthetics. In the US, the top driver for Q3 2021 kitchen sales was redecoration. This leading motivation was closely followed by routine maintenance and remodeling.

The Canadian market showed similar trends, with routine maintenance accounting for the largest percentage of sales—also followed by redecoration and remodeling. 

OpenBrand: Your Source of Kitchen Industry Data

Are you ready to dive deep into the kitchen industry market share? This overview merely scratches the surface of OpenBrand’s powerful insights. We invite you to contact our experts to get started or learn more today.