Plus additional retailer coverage

We are excited to announce the expansion of our Market Measurement solution, which brings our modeled market share data (MarketShare) to products within new categories: Outdoor Cooking, Hand Tools, and Small Appliances. (See all available products)

Through the addition of MarketShare data, brands and retailers within these industries can now take advantage of OpenBrand’s full Market Measurement offering — which delivers the critical combination of market share and consumer insights for more in-depth and actionable market understanding.

Market Measurement is also available for Major Appliances, Outdoor Power Equipment, and Power Tools. The full list of currently available Market Measurement products by category can be found below. 

OpenBrand is continuously improving our Market Measurement solution, with new category rollouts for MarketShare a key priority. Subscribe to our product updates for email notifications when new data is available.  

OpenBrand Insights Accelerator Program
Join our exclusive Insights Accelerator Program for early access to pre-release market share insights. You’ll be able to help influence data models, spot emerging trends, and shape industry benchmarks for a competitive edge.

Secure your spot and apply now to join the Insights Accelerator Program.

Additional Retailer Coverage: Amazon, Costco, Walmart

As another part of our continuous improvement efforts, MarketShare insights are now available for more retailers. Across relevant categories, users will now see data for Amazon, Costco, and Walmart.

Increasing our retailer coverage is a key priority as we strive to give clients the most comprehensive view of their market. These new retailers are live now, with regional retailer expansion coming in Q2.

What This Expansion Delivers

With this release, customers within these four new categories will now be able to know where they are winning or losing the market (MarketShare) and why consumers are purchasing (MindShare). 

MarketShare eliminates traditional market share data limitations by using multiple data inputs and a proprietary dynamic data model that accounts for disparate sample sizes — delivering a holistic and reliable view of market share.

Powered by this mosaic of data sources, MarketShare gives our clients access to the most accurate market share data available so they can understand who is winning, the factors impacting share shifts, and opportunities to get ahead.

Specifically, with access to MarketShare data, they can: 

  1. Know who leads the market — and why — with unit and dollar share leaderboards
  2. Monitor market share gains and losses with the ability to drill down into specific brands and/or retailers
  3. Discover which models are driving share for brands and retailers with SKU ranking data and ability to look at share by configuration (e.g. battery-powered leaf blowers)
  4. Uncover competitive assortment and pricing strategies with the ability to see how these areas impact share 
  5. Stay ahead of trends and changes in product lines, market movement, and brand performance with period comparison metrics

See the Market Measurement Data for Your Business

OpenBrand is dedicated to delivering critical and reliable market insights across the consumer durables categories — furthering our concentrated focus on leading innovation within the durables market. 

To see our market share and consumer insights data in action, request a demo now and we will walk you through a personalized tour of our platform, illustrating how our data will help you win more business. 

Available MarketShare Categories

UPDATED FEBURARY 2025

APPLIANCES

Air Fryers
Air Purifiers
Blenders
Cooktops
Countertop Microwaves
Dishwashers
Electric Grills
Freezers
Laundry
OTR Microwaves
Ranges
Refrigerators
Slow Cookers
Toaster Ovens
Vacuums
Wall Ovens

HAND TOOLS

Cutting Tools
Hammers
Measurement Tools

HARDWARE

Door Locks

OUTDOOR POWER

Chain Saws
Edgers
Generators
Hedge Trimmers
Leaf Blowers
Line Trimmers
Log Splitters
Pressure Washers
Riding Mowers
Robotic Mowers
Snow Removal
Walk-Behind Mowers
ZTR Mowers

OUTDOOR COOKING

BBQ Grills
Griddles
Kamado Grills
Pellet Grills
Pizza Oven
Smokers

POWER TOOLS

Air Compressors
Circular Saws & Blades
Jig/Sabre Saws
Power Drills
Reciprocating Saws
Rotary Tools
Wet-Dry Vacs

Coming Soon

APPLIANCES: Air Conditioners, Compact Refrigerators, Dehumidifiers, Toasters
CONSUMER ELECTRONICS: Headphones, Desktops, Notebooks, Monitors, Printers, Projectors, Smart Home, Smartphones, Soundbars, Tablets, TVs, VAW Speakers, Wearables, Wireless Routers
HAND TOOLS: Pliers, Rachets/Sockets/Torque Wrenches, Screwdrivers, Staple Guns, Stud Finders, Tool Sets, Wrenches
LAWN & GARDEN: Lawn Fertilizer, Grass Seed, Weed Killer, Pesticides
PAINT: Interior Paint, Exterior Paint, Interior Stains, Exterior Stains, Spray Paint, Supplies, Tools
PERSONAL CARE: Diabetes Care, Eye Care, Pain Relief, Vitamins & Supplements

Related blogs

Unlock the Power of Real-Time Data & AI in Retail Success: White Paper

Have your data — and use it too. Accessing data in retail is one thing. Knowing what to do with it is another. Market data is not meant to…

Get the report