Ranges: 2025 Year-In-Review

Our Ranges: 2025 Year-in-Review report recaps product launches, placements, pricing and advertising and promotional activity captured throughout 2025. The report features data and insights from OpenBrand’s Ranges category, which feature products sold through the US ecommerce and brick-and-mortar channels.

Read through all the 2025 pricing and promotions insights below or email the report to read later.

You can also check out our 2025 Year-in-Review reports for other Major Appliance categories.

Ranges: 2025 Product Updates

The recovery of the major appliance market from post-COVID supply chain challenges was suppressed in 2025 as the Trump administration announced tariffs at the beginning of the year. Despite macroeconomic uncertainty due to tariffs, falling consumer sentiment, and a slow housing market, the appliance market remained resilient in 2025 as major retailers consistently reported growth in appliance sales during quarterly financial earnings calls and manufacturers continued offering strong appliance promotions that aligned with prior years. 

While the first half of the year was marked by price volatility, the second half of the year showed signs of price deceleration, with November marking a period of month-over-month price deflation in the appliance sector, according to OpenBrand’s Consumer Price Index. Coupled with price stabilization, new product debuts signaled a step towards normalization in the appliance industry leading into 2026. Whirlpool Corporation underwent a significant product portfolio refresh in 2025 with the company reporting that 30% of its North America product portfolio will be transitioned, as opposed to about 10% product renewal in a typical year. The company’s product revamp includes “the first full KitchenAid redesign in a decade”, which introduced the premium Black Ore and Juniper colorways.

These dynamics suggest that 2025 was defined less by contraction and more by recalibration. Pricing pressures eased, product innovation persisted, and promotional activity remained consistent. In 2025, the industry demonstrated an ability to navigate policy-driven uncertainty while laying the groundwork for more stable demand and competitive normalization heading into 2026.

2025 MarketShare Overview: Ranges

From January to November 2025, GE increased its lead in the range market after growing unit share by 1.6ppts and dollar share by 2.3ppts compared to 2024. Samsung ranked second in the range market with about 16% unit share at major retailers. While LG trended up in 2025 (+1.4ppts compared to 2024), Whirlpool’s unit share declined by 1.9ppts. Lowe’s captured the highest unit share among major retailers in 2025 (43%) following Home Depot’s retail market leadership in 2024.

 

Electric ranges remained the fuel type of choice for range shoppers in 2025. Electric ranges composed 55% of unit sales at major retailers, which matched the market share of electric ranges in 2024. Gas ranges represented 38% of unit sales, which also aligned with 2024’s share. Induction and dual fuel ranges remained a small portion of range sales in 2025.

Ranges: 2025 Pricing and Promotion Trends
Range prices experienced steady inflation throughout the year starting in May, which saw prices grow by 0.83% month-over-month, according to OpenBrand’s Consumer Price Index. After six consecutive months of price growth, range prices experienced a 3.12% decline from October to November 2025 as retailers applied Black Friday promotions. This pattern is consistent with other major appliance categories as brands balanced promotional strategies with tariff challenges.

 

Top range brands continued offering aggressive discounts despite tariff challenges in 2025. LG, Samsung, and Frigidaire promoted an average savings around 30% off on discounted ranges throughout the year, with LG increasing its average discount rate from 23.5% in 2024 to 29.2% in 2025. While GE’s discount rate fell short of these top brands, GE’s sub-$1,000 average price and increased average discount rate (20.6% in 2024 to 24.3% in 2025) assisted in the brand’s market leadership.

Frigidaire Gallery’s Stone-Baked Pizza Innovation

In July 2025, Frigidaire released a new Frigidaire Gallery slide-in range, available in Electric (GCFE3070BF), Gas (GCFG3070BF), and Induction (GCFI3070BF), that features a new Stone-Baked Pizza oven cooking setting. This new innovation quickly cooks restaurant-quality pizza by attaching the Frigidaire Stone-Baked Pizza Shield and Stone to the top of the oven and raising the temperature to 750⁰F. Frigidaire marketed this new range as “the only oven that reaches 750⁰F” in both the product details page and in-store displays. Home Depot added the electric model to its Black Friday circular with the description identifying this model as the “only range that delivers restaurant-quality pizza in as little as 2 minutes.” The brand’s marketing messages demonstrate the significance of this new Stone-Baked Pizza feature as Frigidaire conveys the unique differentiation of its new range line.

KitchenAid’s Redesign

In 2025, Whirlpool underwent a significant refresh of its appliance lineup, resulting in the transition of 30% of its North America portfolio, as opposed to 10% in a typical year. With Whirlpool’s refresh, the KitchenAid brand received its “first full redesign in a decade” as the brand debuted a new suite of large kitchen appliances with customizable hardware. Along with a standard Stainless Steel colorway, KitchenAid released two new premium colorways: Black Ore and Juniper. The brand heavily marketed its new lineup with an exhibit at KBIS 2025 and its “Make More Than Meals” advertising campaign that kicked off in October 2025. 

KitchenAid released several slide-in range lines in the Black Ore and Juniper colorways, with varying tiers of features. The base-level 330 Series ranges offer standard functionality with several convection cooking modes like no preheat air fry, slow cook, and fresh pizza mode. The upgraded 530 Series features two Even-Heat Hyper Elements that accommodate 6-inch and 9-inch cookware for the electric ranges and a 2-in-1 stacked central burner that can transition from an oval burner to circular burner for the gas ranges. Lowe’s also released an exclusive 430 Series that represents a mid-tier option that lacks these customizable cooking elements but includes additional cooking options like air sous vide and steam cooking. While the 430 Series is exclusive to Lowe’s, the KitchenAid 330 Series and 530 Series models are widely available at all three major retailers.

Ranges: 2026 Outlook

In 2025, GE grew its lead in the range market despite challenges from Frigidaire’s new pizza cooking innovation and KitchenAid’s range refresh. In 2026, premium range brands may reemphasize design and customizability in response to KitchenAid’s redesign, potentially beginning with LG Signature’s new range that is expected to debut at CES 2026. While range prices grew consistently throughout 2025, prices will likely normalize in 2026 as manufacturers adjust to tariffs that were announced in 2025. Top range brands will likely continue promoting discounts around 30%, especially during key promotional periods.