MarketSignal Live: Holiday Shopping Events 2025
Monitor holiday pricing, promotions, and consumer sentiment taking place around Black Friday, Cyber Week, and beyond with OpenBrand’s live tracker – all specific to the durables shopper.
This dashboard is best experienced on a desktop device.
Holidays 2025: Durables Shopper Sentiment on Discounts & Spend
OpenBrand’s 2025 Holiday Shopping Consumer Tracking Survey runs from November 19 – December 5, capturing the before, during, and after of shopper sentiment and intent.
LAST UPDATED 12/5
How much are shoppers spending during 2025 holiday shopping events?
How are category purchases aligning with consumer plans?
Which retailers do consumers expect to have the best deals?
What channel are consumers using for holiday shopping?
How are consumers finding the best holiday deals?
What discount levels do consumers expect to see?
Where did consumers shop during the 2025 holiday shopping events?
Holidays 2025: Durables Promotions & Pricing Tracking
OpenBrand’s pricing and promotions data is collected in real time using proprietary optical processing technology to deliver exceptional accuracy and market-scale visibility.
This data looks across all currently available promotions, not only those advertised as Black Friday or Cyber Week deals to compare the full competitive promotional landscape. Analysis period includes data from Nov 28 – Dec 2.
LAST UPDATED 12/2
24.7%
Average Discount
20,895
Unique Promotions
Top Discounted Products During 2025 Holiday Shopping Events
LAST UPDATED 12/02
Who is Shopping Durables During 2025 Holiday Shopping Events?
LAST UPDATED 12/5
2025 Holiday Shopping Data LOADING...
Check back on Thursday, November 20 for consumer survey insights and real-time pricing & promotions data.
SOURCE: OPENBRAND COMPETITIVE INTELLIGENCE &
HOLIDAY SHOPPING 2025 CONSUMER SURVEY TRACKER