Lowe’s Earnings: Market Share Breakdown | Q1 2025

Lowe’s Earnings: Major Appliances Category Influence
Strong Performance Anchored by Combo & Unitized Formats

In Q1 2025, Lowe’s gained traction in the major appliances category, increasing its dollar share by +1.2 percentage points (ppt) year-over-year (YOY), and unit share by +0.3 ppt. 

This growth extended Lowe’s lead in the major appliance category, with a commanding 41.6% of consumer dollars spent on major appliances.

Top Major Appliance Retailers: Q1 2025 Dollar Share Split

• Lowe’s: 41.6%
• Home Depot: 36.1%
• Best Buy: 17.9%
• Amazon: 2.7%
• Walmart: 1.6%

Here are the product categories that contributed to Lowe’s major appliance share in Q1.

Washer dryer combos and front load unitized units were standout performers, driving the largest share gains in both units and dollars YOY.

• LG gained +3.1 ppt in unit share and +6.3 ppt in dollar share for washer dryer combos.
• Electrolux and Samsung also gained share, capitalizing on declines from LG’s other configurations.

Top load washers underperformed for Lowe’s in Q1.

• Whirlpool, GE, and Amana lost both unit and dollar share in this segment.
• Maytag declined in unit share but saw a modest increase in dollar share.

Pricing & Promotion Insights:

• Average net prices for washers and dryers increased +7% YOY at Lowe’s.
• Promotion activity was slightly lighter, with average discount rates decreasing from 28% in Q1 2024 to 26% in Q1 2025.
• Among promoted products, Samsung led with a 29% average discount, outpacing LG’s 22%.
• Notably, Amana products saw an 11% YOY increase in average net price after discounts.

Takeaway

Lowe’s appliance share gains were driven by space-saving formats as well as price-focused positioning. At the same time, fewer people bought top load washers, showing that demand is shifting toward more compact appliances.

Looking ahead, brands should prioritize innovation and availability in washer dryer combos and unitized appliances, while retailers like Lowe’s can continue to win share by balancing value-driven pricing with promotional efficiency in these growing formats.

Lowe’s Earnings: Outdoor Power Equipment Category Influence
Walk Behind Mowers & Snow Removal Drive Share Gains

Q1 brought growth for Lowe’s in outdoor power equipment, with dollar share increasing 0.9 ppt YOY, reaching 38.9%, gaining on Home Depot, who dropped -1.8 ppt in dollar share YOY.

Top Outdoor Power Equipment Retailers: Q1 2025 Dollar Share Split

• Home Depot: 39.8%
• Lowe’s: 38.9%
• Amazon: 11.1%
• Walmart: 9.1%
• Best Buy: 1.1%

Notably, Amazon is making gains in the outdoor power equipment space, up almost 1 ppt YOY.

Here are the product categories contributing to Lowe’s outdoor power equipment share in Q1.

Walk behind mowers were a top growth driver for Lowe’s.

• Toro, newly added to the Lowe’s assortment, captured +6.6 ppt YOY to reach 36.3% unit share.
• EGO increased its share from 24.3% to 28.9%, continuing its battery-powered momentum.
• Craftsman dropped -5.6 ppt but maintained a presence with 17% unit share.
• Kobalt declined by -2.4 ppt, landing at 8.4%.

Snow throwers also helped drive dollar share growth.

• EGO led with 25.3% unit share, despite a -3 ppt YOY drop.
• Toro entered strong, reaching 18.6% unit share in its first quarter at Lowe’s.
• Craftsman declined from 31% to 22.8%, with Ariens, Kobalt, and SKIL also losing share.

Handheld tools (leaf blowers, trimmers, power washers) saw mixed performance.

• Craftsman retained the top spot but dropped -5.1 ppt YOY, holding 35.1% unit share.
• EGO gained +3.3 ppt, reaching 24.3% unit share.
• Kobalt and Husqvarna gained slightly, while Toro nearly doubled its share to 4.3%.

Takeaway
Lowe’s OPE performance in Q1 provided a significant lift despite the overall downturn of sales growth. This uptick was driven by premium brands and high-demand seasonal categories. Toro’s addition provided a significant boost in mowers and snow equipment, while EGO continued to gain ground with battery-powered options.

Looking forward, Lowe’s is on the brink of becoming share leader in the category, and should continue to expand its OPE lead through strategies including: deepening its assortment in high-efficiency and cordless products.

Notably, looking at the first month of Q2, Lowe’s is leading in share at 41.9%, a full 5 ppts ahead of Home Depot.

Lowe’s Earnings: Power Tools Category Influence
Soft Quarter Driven by Share Losses in Saws

Q1 2025 brought lost ground for Lowe’s in the power tools category, with a -1.5 ppt decline in dollar share YOY and a -0.6 ppt drop in unit share. Overall, the retailer captured 24% of consumer dollars, maintaining second place behind Home Depot. 

Top Power Tools Retailers: Q1 2025 Dollar Share Split

• Home Depot: 50.1%
• Lowe’s: 24%
• Amazon: 17.1%
• Walmart: 8.5%
• Best Buy: >1%

Here are the product categories contributing to Lowe’s power tools share in Q1.

Jig saws and reciprocating saws led in category declines.

• Black+Decker held the top position in jig saws but lost -3.0 ppt in unit share and -1.7 ppt in dollar share.
• Dewalt, while second in line, gained share across both units and dollars.
• Craftsman lost share in both categories.

Reciprocating saws saw similar trends.

• Dewalt led in unit share but dropped -2.4 ppt, while gaining +1.1 ppt in dollar share.
• Kobalt, holding the number two spot, grew in both unit and dollar share.
• Bosch and Craftsman lost share in this segment.

Wet dry vacuums were the only bright spot.

• Lowe’s saw a +0.8 ppt increase in wet dry vacuum dollar share, despite a drop in unit share.
• Craftsman retained the top brand, despite a decline in share.
• Dewalt picked up steam, gaining +10.2 ppt in unit share and +9.9 ppt in dollar share, making it the fastest-growing brand in the category.

Takeaway
Lowe’s power tools business was challenged in Q1 by brand-level declines in saws and shifts in promotional effectiveness. Craftsman’s performance fell across multiple segments, while Dewalt and Kobalt captured opportunity with stronger price-to-performance appeal.

Looking ahead, retailers will need to reassess assortment balance and brand promotions to compete in a power tools category that continues to reward value and versatility.

Where Brands & Retailers Should Focus Now

Lowe’s earnings in Q1 2025 show how strategic category execution and evolving consumer preferences shape market share outcomes. 

Here are the key takeaways for brands and retailers competing in the durables space:

1. Assortment alignment matters, and should reflect timely adjustments to current demand and shopper behavior
2. Value and pricing must be precise; lighter promotions show success where product value was clear
3. Cordless and battery-powered formats are gaining ground, meaning product innovation in cordless platforms will be a major lever for share growth
4. Consumer decisions are primarily driven by need, not want, with the top purchase driver across all categories being replacement
5. Private brands need strategic support to maintain competitive pricing, promotional support, and relevance