Lowe’s Earnings: Market Share Breakdown | Q4 2025

Lowe’s Earnings: Major Appliances Category Influence
Market Leadership Holds, despite declines for Q4 2025

In Q4 2025, Lowe’s lost some traction in the major appliances category, decreasing dollar share slightly (-1.29 ppt) year-over-year (YOY), and unit share by -0.94 ppt. They remain market leader but Home Depot is gaining ground with a nearly 3 ppt gap. Data also indicated that 56% of Lowe’s appliances shoppers that shopped but did not purchase from Lowe’s bought at Home Depot. 

Top Major Appliance Retailers: Q4 2025 Dollar Share Split

• Lowe’s: 38.1%
• Home Depot: 35.3%
• Best Buy: 17.1%
• Costco 4.6%
• Amazon: 2.7%
• Walmart: 2.3%

Here are the product categories that contributed to Lowe’s major appliance share in Q4.

• Dishwashers: Lowe’s maintained it’s lead in the dishwasher category for fiscal Q4 2025 despite losing 1.8 ppt to other major retailers. Lowe’s held a 40.1% unit share while Home Depot’s hovered around 37.0%.

Compared to last year Lowe’s average discount rate on promoted dishwashers increased by 2.8 ppt with an average of 22.7%.

• Ranges: Lowe’s captured nearly 48.3% unit share of range sales, surpassing Home Depot’s unit share by +11.3 ppts YoY for the quarter. During the Black Friday 2025 promo period, Lowe’s offered the highest average idscount rate on slide-in ranges at 31.1%. This led Home Depot’s average discount by 2 ppts for slide-in ranges.
• French Door Refrigerators: In fiscal Q4 2025, Lowe’s and Home Depot competed closely for dollar share leadership in the French door refrigerator market with both retailers capturing approximately 35% dollar share.

Pricing data reported Lowe’s average price of French door refrigerators (excluding luxury models with a pre-discount price above $5k) increased from $2,622 in fiscal Q4 2024 to $2,706 in fiscal Q4 2025 (+3.2% YoY). Home Depot’s average French door refrigerator price remained relatively stable year-over-year holding around $2,581.

OpenBrand’s Key Takeaway
Despite maintaining the top position in appliances, Lowe’s is increasingly relying on aggressive promotional activity to defend share as Home Depot narrows the gap. Higher discount rates across key categories like dishwashers and ranges helped sustain leadership in Q4, but the rising promotional intensity signals a more competitive appliance market heading into 2026.

Lowe’s Earnings: Outdoor Power Equipment Category Influence

Lowe’s saw a slight increase (+0.4 ppt) in dollar share for outdoor power equipment (OPE), closing fiscal Q4 2025 with 31.6% share. However, unit share declined slightly losing -0.5 ppt YoY. While Lowe’s saw a positive increase, Home Depot captured significant gains in OPE leakage QoQ with 57% of the OPE consumers who shopped Lowe’s but did not purchase at Lowe’s ultimately bought at Home Depot.

Top Outdoor Power Equipment Retailers: Q4 2025 Dollar Share Split

• Lowe’s: 31.6.3%
• Home Depot: 37.4%
• Amazon: 11.7%
• Ace: 10.1%
• Best Buy: 0.9%
• TSC: 0.9%

Here are the brands and product categories contributing to Lowe’s outdoor power equipment share. In general Lower’s reported “strong holiday gift-giving” as well as storm-related demand as the key factors driving positive results for outdoor living results.

• Craftsman maintained its hold for number one position in OPE unit share for fiscal Q4 2025 with 28.1%, despite losing roughly 6 ppts YoY. Though the brand saw declines overall, Craftsman remained the top OPE brand across budget price brands with 65% share of $50-99 and 50% of units for $100-149).
• EGO held the #2 spot for unit share and #1 for dollar share, capturing almost a third (29.7%) of dollars n Q4.
• Hedge Trimmers performaned well, gaining unit and dollar share in Q4. EGO led gains in dollar share (+9.5 pts) and unit share (+7.2 pts) YoY in hedge trimmers, with its two top performaning SKUs capturing roughly 20% of units and 31% of dollars in the category at Lowe’s.

OpenBrand’s Key Takeaway
Craftsman continues to anchor Lowe’s OPE unit share with strong performance in budget price tiers, but EGO is driving dollar growth and category momentum – particularly in hedge trimmers, highlighting increasing consumer demand for premium battery-powered equipment.

Lowe’s Earnings: Power Tools Category Influence

Q4 2025 saw positive gains for Lowe’s in the power tools category, with a +1.2 ppt increase in dollar share YOY and +0.4 ppt in unit share. Despite the positive results across power tools for Lowe’s, there continues to be a sizable gap (21 ppts) between Lowe’s and the market leader, Home Depot. In addtion, Home Depot saw a strong conversion of Lowe’s Power Tool shoppers who did not purchase at Lowe’s with 68% leakage to Home Depot.

Top Power Tools Retailers: Q4 2025 Dollar Share Split

• Home Depot: 48.0%
• Lowe’s: 27.3%
• Amazon: 15.4%
• Walmart: 9.0%

In Q4, Lowe’s saw positive comps in the Tools Division, also a result of consumers strong response to the holiday gift-giving assortments as well. Key brands playing a role in Lowe’s Q4 success include:

OpenBrand’s Key Takeaway
While Lowe’s saw modest share gains in power tools during Q4, the category remains heavily driven by national brands. DEWALT’s expanding dominance highlights strong Pro demand, while declines for Craftsman and Kobalt signal challenges for Lowe’s private label positioning in the category.

Where Brands & Retailers Should Focus Now

Where Brands & Retailers Should Focus Now

Lowe’s Q4 2025 results highlight how pricing strategy, brand positioning, and category execution continue to shape performance across appliances, outdoor power equipment (OPE), and power tools. OpenBrand’s real-time market intelligence reveals several priorities for brands and retailers competing in the durables market.

Compete Aggressively on Price & Selection – The Top Drivers of Retail Choice

Across categories, price and product selection remain the primary factors influencing where consumers ultimately purchase. Even when shoppers begin their journey at Lowe’s, a significant share ultimately purchases elsewhere, most often at Home Depot underscoring the importance of competitive pricing and deep assortments to convert consideration into purchase.

Protect Core Category Leadership Through Strategic Promotions

Lowe’s maintained strong positions in categories like dishwashers and ranges, but growth was increasingly supported by higher promotional intensity. Targeted discounting helped drive share in key segments, particularly during seasonal events like Black Friday. Retailers must balance promotional activity with margin discipline while ensuring high-demand categories remain competitively priced.

Premium Innovation Continues to Drive Dollar Growth

While value remains important in certain appliance segments, premium innovation is driving growth in categories like OPE and power tools. Battery-powered platforms and higher-performance equipment led by brands like EGO and DEWALT, are capturing increasing dollar share as consumers invest in performance-driven solutions.

Strengthen Brand Portfolio Balance Between Value and Premium

Category results highlight the need for retailers to support both ends of the price spectrum. Value-focused brands continue to drive volume in categories like OPE and appliances, while premium national brands deliver dollar growth and innovation leadership. Retailers that successfully balance private label offerings with strong national brand partnerships will be best positioned to sustain category momentum.

Reduce Shopper Leakage Through Stronger Conversion

OpenBrand consumer data shows a meaningful portion of Lowe’s shoppers ultimately purchase from competing retailers, particularly Home Depot. Improving conversion through sharper pricing, clearer value messaging, and stronger in-stock availability will be critical to capturing demand already entering the Lowe’s shopping funnel.