Home Depot Retains the Lead in the Outdoor Products Market
From shovels and wheelbarrows to pesticides and grass seed, the outdoor products market is filled with all those non-powered products that make outdoor living even more of an extension of the home. When it comes to buying these products, Home Depot maintains. A few other retailers are not far behind, however, and some retailers have stepped into the arena.
Let's take a closer look at just where Home Depot was hanging out in the outdoor products market as of the 4Q end in March 2021.
A Look at the Top Retailers in the Outdoor Products Market
In the 4Q ending March of 2021, Home Depot remained the leader in both dollar and unit shares (21 and 23 percent, respectively). However, both shares have experienced a slight downtick since the year before. Lowe's and Walmart have also seen declined shares. Amazon had the most significant increase in both dollar and unit shares between 4Q end March 2020 and 4Q end March 2021. The online retailer had a 3 percent increase in the dollar and unit shares year over year (YoY).
How many retailers were considered before a purchase?
Sixty-nine percent of consumers shopping for outdoor products found just what they wanted at one store. Those numbers were actually higher if they shopped at Ace Hardware, Walmart, or Menards. Interestingly, those shopping for outdoor products with online-dominant retailers like Amazon were slightly more likely to have shopped at 3 stores or more.
What about online sales of non-powered outdoor products?
Online sales in every market had a major uptick in 2020 due to the pandemic. Internet sales for outdoor products leveled off by Q1 2021. Most consumers surveyed (81 percent) purchased products in-store, while only 17 percent purchased what they needed online. The retailer with the most online sales was Amazon, but Walmart had 10 percent online sales for outdoor products. On the other hand, Ace Hardware and Menards had the most in-store sales, tied at 97 percent.
Why Consumers Buy from One Retailer Over Another
So, why did shoppers prefer to shop at one retailer over another? Even though good selection and previous experience with a retailer have grown increasingly important YoY, a competitive price remained the top reason for retailer choice in the 4Q ending March 2021. Unsurprisingly, the bulk of shoppers who bought at Home Depot (67 percent) chose the retailer because of the competitive price. By comparison, 36 percent of Ace Hardware shoppers were there because of the price. Ace was one of the few retailers that people preferred primarily because of its convenient location (49 percent).
Who shops where for outdoor products, geographically speaking?
Because so many consumers prefer to shop in-store for non-powered outdoor products, geography and store availability are closely linked to who buys products at what retailer. Nationwide, Home Depot was the leading retailer in the 4Q ending March 2021 at 23 percent, but Lowe's was close behind at 20 percent. These numbers reflect the fact that both stores have a significant presence across the country. Nevertheless, people preferred Lowe's in the south. Menards, a primarily Midwest-based retailer, only had a significant regional share in the Midwest, the retailer tied with Walmart at 15 percent.
Get an In-Depth Look at the Outdoor Products Market
Home Depot has long been the go-to retailer for outdoor products, and it doesn't appear that will change any time soon. While other retailers like Lowe's and Walmart also have their stable places in the market, market analysis shows a slight uptick in more localized, small-scale retailers like Ace Hardware closing sales. Want a closer look at the outdoor products market? Be sure to get the TraQline infographic for a more in-depth look.
Craftsman Maintains Top Spot in the Hand Tools & Accessories Market
Tape measures, screwdrivers, wrenches, sockets, and hammers—these hand tools and accessories commonly fill even a novice tool owner's toolbox. The average shopper will eventually need to pick up a hand tool or two, whether from a brand with cultural cachet or a hardware store’s in-house selection.
From Craftsman to Stanley to DeWalt, some buyers have their preferences and always buy a specific brand. However, when you take a deep look at the hand tools & accessories market, certain tool brands continually retain their top spots. Craftsman happens to be the top-spot holder at the end of Q1 2021, but how is everyone else stacking up? Let's take a closer look.
A Look at the Leading Brands in Hand Tools & Accessories
Craftsman has held the highest unit share in the hand tool market since 2014. Between the R4Q end in March of 2020 and the R4Q end in March of 2021, the brand saw significant decreases in both dollar and unit share. Despite other brands like DeWalt seeing increases to unit and/or dollar share, Craftsman still holds steady at the top for unit share, and comes in second behind Stanley for dollar share.
What Drives Purchase in the Hand Tools & Accessories Market?
Most consumers were buying a hand tool to replace a lost tool or a tool that didn't work. More people who purchased a hand tool for the first time actually went with Husky (20 percent). Surprisingly, only 13 percent of first-time tool purchases were Craftsman brand, but 42 percent of those buying a replacement selected the brand.
How Many Brands Are Considered Before Making a Purchase?
The bulk of shoppers appeared to know which brand they wanted before making a purchase. An impressive 82 percent shopped for only one brand before making a buying decision. Surprisingly, 91 percent of shoppers who bought a store brand considered only one brand as well, compared to 80 percent of those who bought Craftsman.
Where Are People Buying Their Hand Tools?
The hand tools & accessory market analysis showed that 80 percent of buyers picked up hand tools in a retail store, while only 17 percent bought hand tools online. DeWalt was the top hand tool brand purchased online.
- Preferred retail outlet among all buyers - Home Depot
- Preferred online retailer for hand tools - Amazon
- Why buy a hand tool from a certain retailer - Competitive price
Hand Tools & Accessories Market Analysis by Region
Craftsman may be the industry leader in hand tools on a national level, holding 14 percent of the market, but the brand was also a top choice regardless of what region we examined. Craftsman hand tools were preferred across the board, including in the West, Midwest, South, and Northeast. Stanley was the only major competitor, holding 10 percent of the market nationwide, and only second place by between 2 and 4 percentage points in each region.
Get a Closer Look at the Hand Tools & Accessory Market
Some brands have become so synonymous with their markets that they stick around as key players for decades: Craftsman holds such a role in the hand tools and accessories market. Other names like Husky, Stanley, DeWalt, and Kobalt do give Craftsman a run for their money in some respects, however. Want a closer look at hand tools and consumer buying behaviors? You can get a sneak preview with our infographic. Otherwise, you can contact us to learn how to get the full TraQline report for an in-depth market analysis.
Power Tool Market Analysis: DeWalt and Home Depot Take Top Spots
From home renovation and everyday projects to commercial construction, power tools make complex tasks easier to manage. According to the North American Precis Syndicate, 55 percent of Americans have at least five power tools in their possession, and 23 percent own double that. Where are people buying those tools and what makes a consumer pick one brand over another? We dug into TraQline's survey data for a thorough power tool market analysis.
Top Power Tool Retailers So Far in 2021
For the first quarter of 2021, Home Depot led the way as the go-to power tool outlet, holding 26 percent of the market across the country. Lowe's, however, wasn't far behind with 19 percent of the US market. Lowe's was the more prominent retailer in the southern region of the country, while Amazon and Home Depot are more prominent in the west. Even though Harbor Freight doesn’t hold the largest market share (6%), the outlet was almost as popular in the west as Walmart for power tools.
The one retailer with the sharpest increases in unit and dollar shares in the last few years is Amazon. The online retailer has experienced a 3 percentage point dollar share increase and a 4 percentage point increase in unit shares among the top outlets since March 2019.
Online vs. In-Store Power Tool Sales
For the first few months of 2021, the majority of shoppers were buying their power tools in-store. Only 27 percent of shoppers purchased their drills, power saws, and other tools online. Some usual brick-and-mortar stores did have significant online sales for power tools, however. For example, 19 percent of Home Depot power tool sales occurred online. As far as brands go, Black & Decker experienced the highest number of online sales at 33 percent, while Craftsman was the number one brand purchased in-store.
Leading Brands in the Power Tool Market
For many years, five key players in power tool brands have pretty much dominated the market:
- Dewalt
- Ryobi
- Black & Decker
- Craftsman
- Dremel
- Milwaukee
While low-priced Black & Decker and mid-priced Craftsman power tools have always been key players, the two brands have dropped significantly where brand consideration is concerned over the last four years. Ryobi and Milwaukee have experienced significant YoY increases in both dollar and unit shares of the power tool market. By far, DeWalt has experienced the most significant long-term increase in dollar shares since 2014 (a 5 percentage point increase since 2014).
What's Driving Consumer Purchasing Behavior with Power Tools?
Our analysis of the power tool market for the first quarter of 2021 gives good insight into what was driving consumer purchasing behaviors. Let's take a closer look.
Why buy a power tool to start with?
The bulk of people buying power tools early in 2021 were buying that tool for the first time but replacing a tool was a close-second purchase driver. First-time power tool buyers were more likely to purchase Ryobi, but those buying replacements preferred Black & Decker. The majority of shoppers considered only one power tool brand before making their purchase (74% across the industry).
Why buy power tools from a specific store?
When shopping for power tools, 59 percent of consumers turned to certain outlets primarily because of competitive prices. Those shopping at Amazon and Harbor Freight were most likely to buy a tool at these outlets because of a good price (73 percent and 78 percent). More Amazon shoppers (38 percent) than any others purchased tools at Amazon due to a good selection of products. By comparison, only 28 percent of buyers industry-wide bought their power tools from a certain outlet because of a good selection.
Why buy a specific power tool brand?
Hands down, the number one reason consumers bought a specific power tool brand over another is competitive price—50 percent of all consumers went for a good price no matter what brand they were buying. Features desired and good brand name were two other big purchase drivers. Interestingly, more shoppers buying Dremel were drastically more concerned about features desired over price (47 percent vs. 29 percent).
A Final Word on TraQline's Power Tool Trends
From electric-powered saws to battery-powered drills, we Americans do love our power tools. Purchasing behaviors change over the years, specifically where brand preferences and outlets are concerned. Further, the numbers are showing some tried-and-true brands may be slowly fading into the backdrop, just as some more modern outlets step into the spotlight. To get the full report, be sure to check in with us here at TraQline where we are constantly digging up new market insights using our suite of market research products including Durable IQ, SKU Metrix, and HPOS. You can also download an infographic with more details about the market here
Major Home Appliance Retailers: Where Does Costco Rank?
While consumers increasingly turned to online shopping in 2020, one category that continues to be the domain of retailers is large appliances. 68 percent of the consumers buying major home appliances did so at a retail store — much higher than other retail categories.
In the case of Costco, the sixth largest retailer in the world with 100 million club memberships showed significant growth in large appliance sales over last year but wins only two percent of the total home appliance market. TraQline’s data has Costco coming in at number seven on the top 10 list of major appliance retailers.
Costco’s 2 percent market share in the major home appliance category compares to market leader Lowe’s, which holds a commanding 26 percent market share, followed by Home Depot (21 percent) and Best Buy (12 percent). Among Costco club members, its market share for home appliances lifts to almost 6 percent.
In the latest survey by TraQline, Costco also increased its draw rate to 4 percent. Draw rate measures the percentage of buyers in a category that are shopping a store.
Costco is a retail giant by any measure. With 803 locations in the US, Canada, Mexico, and nine other countries, it employs more than 273,000 employees. In the fiscal year ending August 30, 2020, Costco reported net sales of $163 billion with a gross margin of 11.2 percent and net income of $4 billion, a 9 percent increase over 2019.
Despite the pandemic, Costco’s comparable sales were up 8 percent year over year in the US and 9 percent overall while gross margin percentages increased 18 basis points.
What Buyers Are Getting from Costco (And How They Are Buying)
Washers, dryers, and refrigerators make up the bulk of major appliance purchases at Costco. Here are the top Major Appliance brands at Costco:
- Samsung: 29 percent of sales
- LG: 28 percent of sales
- Whirlpool: 19 percent of sales
Compared to Costco's top performers, the leading industry brands are GE (17 percent), Samsung (17 percent), and Whirlpool (16 percent).
While the majority of major appliance market sales for all retailers happen on the sales floor, Costco customers are more likely to begin their search online. On average, 62 percent of consumers shop online for appliances but for Costco 81 percent of shoppers go online before buying.
When it comes to making a purchase online, Costco flips the typical sales pattern. The industry average for online purchasing of a major appliance is at 28 percent. Compare that to the 64 percent of Costco shoppers that report the purchase of a major appliance online.
Another place where Costco exceeds the marketplace is in average sales price. With an average sales price of $1022 for a major home appliance, Costco has one of the highest average prices paid for home appliances (compared to the industry average of $850). That’s fueled in part by the fact that the prices for major appliances at Costco tend to fall into higher price ranges ($600+) with the largest percentage coming in at $1100 and above.
Who’s Buying from Costco?
Costco buyers have a fairly unique position in the marketplace. Half of all Costco home appliance buyers live in the West. Costco shoppers also tend to be in higher income brackets, although the mix of income brackets for shoppers at Costco is comparable to shoppers at Best Buy.
Costco makes a substantial amount of revenue from its membership program, surpassing 100 million members worldwide in 2020 according to the company’s August 2020 Annual Report. Second only to Amazon Prime in terms of the percentage of respondents that have a membership, Costco earned $35.4 billion in membership revenue in 2020.
Why Shoppers are Buying Major Appliances at Costco
While features and price are the top reasons shoppers choose the major appliances they buy at Costco, they also place significantly more importance on guarantees/warranties and recommendations than the industry average.
In the broader appliance market, competitive pricing is the top reason buyers cite as the reason for their choice of retailer. 60 percent of purchasers mention price as a reason for retailer selection.
Costco buyers are also more likely to make their purchase because they wanted a new one, not because an appliance had broken beyond repair. That’s a significant difference from the total market where 61 percent of consumers bought a major appliance after an old one was broken and either required repairs or was beyond repair.
TraQline: Your Market Research Data Provider
TraQline is the most trusted source for market insights and consumer data in the US and Canada, including trending about Costco market share information. In the appliance category, all of the top 10 leading brands trust TraQline for their market research data using our suite of market research products including Durable IQ, SKU Metrix, and HPOS.
We measure the entire retail market — online, brick & mortar, brands, and outlets — to give you a comprehensive market view. TraQline also offers advanced insight into major appliance industry trends and performance tracking with our Hybrid POS™ system—which is trailblazing past traditional POS systems. You can access in-depth product and feature comparisons at the SKU level with TraQline SKU Mextrix™. If you are ready to unlock the major appliance industry data your business needs to track competitive share and execute your strategy, contact our experts today.
Samsung Refrigerator Models Maintain Top Spot at Major Retailers in March 2021
TraQline’s Hybrid POS™ system shows that for March 2021 Samsung had the top refrigerator model in two of three refrigerator types (French Door and Side-by-Side)
LOUISVILLE, KY, UNITED STATES, April 22, 2021 /EINPresswire.com/ -- TraQline this week released information on the top-performing models (SKUs) for three Refrigerator Product categories at the leading major appliance retailers in the US (Lowe’s, Home Depot, & Best Buy). Using data from their newly released next generation share tracking system, TraQline Hybrid POS™, the team identified top performers for French Door Refrigerators, Side-by-Side Refrigerators, and Top-Freezer Refrigerators. Samsung held the top positions in two of three categories for the month of March.
French Door Refrigerator Best Selling Model in March
In March, and for the fifth consecutive month, the best-selling model for French Door Refrigerator was Samsung RF28T5001SR. Its unit share at the big three retailers was 5 percent, approximately one point higher than the next SKU. This was a decrease in its advantage versus February, which is most likely due to the 22 percent increase in the average price throughout the month. Also:
- Samsung RF28T5001SR performance was driven by its unit share (7 percent) at The Home Depot where it is featured prominently on the website and in-store.
- This model had an average price of $1,804 across the three retailers and is a standard depth model with a capacity of 28 cubic feet.
Side-By-Side Refrigerator Best Selling Model in March
In the Side-by-Side Refrigerator category, the best-selling model was also a Samsung, model RS27T5200SR. This is the ninth consecutive month this model has held the top spot and its 12 percent share of units sold this month at the three major retailers is more than 6 points higher than the runner up model. Additionally:
- Samsung RS27T5200SR was the unit share leader at both The Home Depot and Best Buy. It performed particularly well at The Home Depot with a 10-point unit share advantage over the second-place model and a strong position on both the website and the floor.
- This lead is due, at least in part, to its lower price at The Home Depot (average price of $1,277) and being prominently featured on the website. At Best Buy, the average price ($1,260) was slightly lower than at The Home Depot. Prices at both retailers were significantly lower than at Lowe’s, which was $1,399.
- The model is a standard depth model with a capacity of 27.4 cubic feet and had an average price of $1,312 across the three retailers.
Top-Freezer Refrigerator Best Selling Model in March
The leading Top-Freezer Refrigerator model was LG LTCS20020W. It had a unit share of 9 percent at the three major retailers, nearly 3 points higher than its closest competitor.
- LG LTCS20020W is one of the top three sellers at both The Home Depot and Lowe’s - driving its overall leadership position. At both retailers it was featured prominently in-store.
- With an average selling price across the three retailers of $679, this model is 20.2 cubic feet and features glass shelves.
About the TraQline Hybrid POS™ System-This unique and proprietary methodology provides monthly updates on model and brand share for Major Appliances within 3 major retailers (The Home Depot, Lowe’s, and Best Buy). For more information, please contact Eric Voyer at ericv@traqline.com.
Eric Voyer
TraQline - The Stevenson Company
email us here
Sony and Pioneer Are Helping Drive Mobile Audio Market
According to research published in 2019, the average person spent 10 hours and 50 minutes in their vehicle every week—up 12 percent from the year before. With drive-through and curbside services on an uptick during the chaos of 2020, that number probably climbed higher. Further, people now use their car stereos for everything from streaming music and podcasts to answering phone calls. This offers an opportunity for the mobile audio market to grow.
Here at TraQline, we wanted to see where people have been buying their auto electronics, how prices have changed with technological advancements, and what is driving purchases. Here is a look at some of the insights from our quarterly survey.
A Look at Top Retailers in the Mobile Audio Market
At the time of article publish, TraQline collected information from consumers on mobile audio such as: car stereos, amps, and CD changers. Which retailers took the lead in the auto electronics market for 2020? The number one retailer was Walmart, commanding an average of 20 percent of the total market across the country. Online retailer Amazon wasn’t far behind. By Q4 of 2020 Amazon held 18 percent of the market, and Best Buy was holding steady at 16 percent. Looking at regional total market share numbers, both Amazon and Best Buy beat out Walmart in the Western and Northeastern regions of the country.
The dollar and unit shares of the biggest outlets for 2020 also offer a glimpse into how the market is shifting. Unsurprisingly, Amazon saw the biggest Year over Year (YoY) gains from 2019 to 2020. Dollar shares were both up 3 percent. Target, not as well-known for auto electronics, also had a significant increase in unit sales.
While Walmart has remained relatively stable in dollar share between 2015 and 2020, the retail giant did see a slight dip in mobile audio dollar share over the past year (directionally down 0.5 percent). Best Buy had the most significant drop between 2019 and 2020, with a 4 percentage point decrease in dollar shares. Both retailers also saw unit share losses, with the most significant drops between 2019 and 2020.
Online vs. Brick and Mortar for Mobile Audio
With the marked shift to e-commerce affecting ever category from exercise equipment to lawn and garden, it is easy to assume that auto electronics are more commonly purchased online. Surprisingly, only 40 percent purchased online during 2020. Walmart and Best Buy saw more in-store purchases compared to the industry average. Target and Sony stores were more in line with the industry as a whole.
Price Trends Have Remained Stable
The brand with the most significant price increase over the last five years is Kenwood ($163 in 2016 vs. $210 in 2020). Other than Kenwood, most brands have maintained relatively stable prices. For instance, a Sony product would cost an average of $130 in 2016 and had only increased to an average of $134 in 2020. Among the top brands, Kenwood, Bose, and Pioneer are the most expensive; Sony and JBL have remained at lower prices and are more in-line with industry averages.
Mobile Audio Market Brand Trends
Sony had a substantial lead for the top market share spot in 2020, holding 16 percent of the market. Pioneer has a slim lead over other brands to hold the number two position with 8 percent of the US market.
Some mainstay brands in mobile audio like Sony, Pioneer, Kenwood, and Bose saw decreases in both dollar and unit share between 2019 and 2020. Many top industry brands have been on a decline for years. Pioneer, for example, has seen a sharp decline in shares, falling from almost 19 percent in 2019 to less than 10 percent by the end of 2020. On the other hand, JBL saw a significant increase in dollar and unit share between 2019 and 2020.
What Drives Consumers to Certain Outlets, Brands, and Products?
What drives consumers to buy auto electronics at specific stores? Let’s take a closer look:
- Why they bought a product: Top reason was to get a replacement for a unit that needed work or didn't work.
- Why they bought one brand over another: Top reasons were competitive price, quality product, and appearance, specifically when buying JBL or Samsung brands.
- Why consumers bought from certain outlets: Competitive price and good selection ranked highest, most notably in reference to Amazon or Crutchfield.
How many brands did consumers shop before settling? Across the industry, 66 percent of survey respondents said they shopped for one brand, and 33 percent reported shopping for two or more brands before making a purchase.
Final Words on the Mobile Audio Market
Competitive pricing is a major purchase driver for consumers, whether it’s the price of a certain brand or the price offered via a certain outlet. And while some of those top auto electronics brands are still going strong, some up-and-comers are giving mainstay brands a run for their money. One thing is for certain, mobile audio grows more important by the year. It will be interesting to see how the market shifts to accommodate those values in the future.
Are you looking for more insights into the Automotive or Electronics market? Reach out to one of our Account Executives for more information on how TraQline data will give you a competitive edge in the market.
How Does Menards Market Share Compare to National Retailers?
With people being forced to spend much more time at home during COVID, many have taken up new home improvement projects to keep themselves sane. However, between an increase in demand for products and a slowed supply line, not everything has been readily available when and where consumers are most used to making purchases. Consumers have handled this change not only by conducting more ecommerce, but also by increasing their shopping at regional retailers like Menards. Competing with national retailers is a challenge, however a rising tide lifts all boats.
David vs Goliath: Menards holds its own against National Retailers
Looking at only national performance runs the risk of overlooking key regional players like Menards. Nationally, Menards wins 3 percent market share for 2020. But by focusing only on the DMAs where Menards is located, a more nuanced view of the chain’s performance develops. For example, in the DMAs where the retailer is located, Menards leads unit share when it comes to all products sold at home improvement stores (16 percent TY 2020). While their share year over year (YoY) remained flat versus 2019, they maintained that lead over Home Depot, Walmart, and Lowe’s. All three retailers were all also flat or significantly down from 2019.
What’s more—consumers’ decision to shop at Menards over other retailers isn’t just due to pandemic necessities. While most consumers cite price as the primary reason they select a retailer, Menards shoppers are significantly more likely to cite price as a deciding factor compared to shoppers at THD or Lowe’s. And much like Home Depot, product selection is another common factor for where consumers at those retailers shop.
Breaking down performance by specific product categories, highlights categories in which Menards excels, and also products where they have opportunity to gain on their National retail competitors.
Where Does Menards Beat THD or Lowe’s for Market Share?
When going toe-to-toe with national Home Improvement retailers, there are a few places where Menards really shines in the regions where it operates. For example, Menards’ market share for lighting and fans has a strong lead on other retailers. Menards’ 24 percent marketing share in lighting and fans is up directionally YoY for 2020. The retailer experienced significant growth for Building Materials as well (rising from 35 to 38 percent YoY for 2020). This helped increase its lead over Home Depot. In Menard’s DMAs, Home Depot lost significant share among consumers in Building Materials. In flooring, despite being directionally down YoY, Menards still maintained its lead over other retailers with 23 percent unit share.
Where Does Menards Have Opportunities to Grow its Market Share?
Despite Menards having the chance to shine when looking at specific DMAs, there are spots where national retailers like Home Depot and Lowe’s still take the lead.
In some categories, like Paint (traditionally a category where Menards performs well) and Appliances, YoY growth was not enough to push Menards to number one for Menard’s regions. Nevertheless, Menards did see significant YoY growth in the Appliance category. Despite this, Lowe’s remained the number one retailer nationally for Appliances.
Menards saw YoY declines in categories such as power tools, hand tools, and nursery products. In cases like Hand Tools, this significant decline meant that they lost the lead they had to Home Depot. Additionally, Walmart is quickly catching up.
Even in cases where Menards held steady from 2019 to 2020, such as in Lawn and Garden, national retailer Home Depot remains ahead of the regional retailer. Other rivals like Lowe’s and Walmart had more difficult years and were both significantly down.
Quick Summary on Menards Market Share TY 2020
In regions where Menards is active, it has proven that it can compete directly with national Home Improvement retailers such as Lowe’s and Home Depot. COVID-driven home improvement projects propelled consumers to new heights as they looked for tools to complete their designs. Because of this, regional players were able to benefit as much as national players.
- When examining the DMAs where Menards is active, the retailer leads unit share among all outlets.
- This is flat from TY 2019.
- Home Depot, Walmart, and Lowe’s are all also directionally down or flat from 2019 to 2020.
- Looking at individual categories, Menards takes market share lead in the following:
- Building Materials.
- Flooring.
- Lighting and Fans.
- Categories where Menards has opportunities to grow its market share include:
- Power tools, where they take 3rd place.
- Appliances, where they take 4th place.
- Hand Tools, where they take 2nd place.
- Lawn and Garden, where they take 2nd place.
Are you curious about how regional retailers are affecting the market in your area? Contact one of our Account Executives today to learn about how TraQline can help you develop a more nuanced understanding of the market.
LG Laundry Models Take Top Spot at Major Retailers in February 2021
TraQline's Hybrid POS™ system shows that for February 2021 LG again had the top model in two of three Laundry Product categories
LOUISVILLE, KY, UNITED STATES, March 30, 2021 /EINPresswire.com/ -- TraQline today released information on the top performing models (SKUs) for three Laundry Product categories at the leading major appliance retailers in the US (Lowe's, Home Depot, & Best Buy). Using data from their newly released next generation share tracking system, TraQline Hybrid POS™, the team identified top performers for Front Load Washers, Top Load Washers, and Clothes Dryers. In two of three categories, LG held the top position for models this month.
The best selling model for Top Load Washers in February was Samsung WA50R5200AW, which captured a 6 percent of unit share at the big three retailers, one-half point higher than the next SKU. Also:
- Its performance was driven by its share (10 percent) at The Home Depot where, on average, it took the first page position on the website. This model was (and still is) featured in a banner for bundled washers and dryers on The Home Depot’s website along with its electric- and gas-dryer counterparts in February 2021.
- This model features built-in water heating, 10 wash-cycles, a capacity of 5.0 cubic feet and averaged $710 across retailers.
For the second consecutive month, the best selling model for Front Load Washers was LG’s WM3400CW, which commanded a unit share of 13 percent fo the big three - a 2 percentage point increase from January. It led the second place Front Load Washer in share by almost 5 percentage points. Additionally:
- LG Model WM3400CW was the leader at The Home Depot, Lowe’s, and Best Buy. Its performance was particularly strong at The Home Depot.
- The Front Load Washer was displayed prominently on all three retailers’ websites, which likely helped drive its strong performance.
- The model features a built-in water heater, 8 wash-cycles, has a capacity of 4.5 cubic feet, and averaged $733 across retailers.
LG also had the best selling Clothes Dryer model again in February, with model DLE3400W, which had a unit share of 6 percent for the major retailers, up slightly from January and more than twice that of its closest competitor:
- As in January, DLE3400W performed especially well at Home Depot, where it won almost 10 percent of unit share and had a prominent position on the website. This model is featured along with the top-ranking Front Load Washer on The Home Depot’s website.
- DLE3400W was (and still is) featured along with the top-selling Front Load Washer (WM3400CW shown above) on the Best Buy website.
- Its average price was $731, and the Electric Dryer has a capacity of 7.4 cubic feet.
About the TraQline Hybrid POS™ System-This unique and proprietary methodology provides monthly updates on model and brand share for Major Appliances within 3 major retailers (The Home Depot, Lowe’s, and Best Buy). For more information, please contact Eric Voyer at ericv@traqline.com
Eric Voyer
TraQline - Stevenson Company
+1 502-271-5267
email us here
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TraQline Releases Ground-Breaking New Hybrid POS SKU Tracking System for Appliances
The TraQline experts provide a major breakthrough for the major appliance industry, providing brand shares for top selling Major Appliance SKUs within major retailers.
LOUISVILLE, KY. (PRWEB) MARCH 31, 2021
In February 2021, TraQline released the next generation of share tracking systems – TraQline Hybrid POS™ (HPOS). Working together with our extensive client base and TraQline data scientists, market analysts, and economists, TraQline HPOS delivers timely information about top-selling retail major appliance SKUs at the industry’s top retailers.
Boasting over 95% of major appliance manufacturers (North American sales volume) as clients, TraQline is the undisputed industry leader in delivering market share, consumer behavior, and consumer insights to the appliance industry. Using this expertise and strong relationships with both retailers and manufacturers, the team at TraQline has spent over 12 months collecting and analyzing millions of transactions. These data points, plus innovative modeling and technology provide the foundation for a reporting system enabling a more frequent and deeper level of detail about what is selling at major appliance retailers and why. Reporting is available for the following key metrics:
- Top selling SKUs for top major retailers
- Daily weekday prices for nearly every SKU sold at these retailers
- Brand share and SKU share
- Average web page position for each SKU by retailer, by month
- Selected planogram layouts (based on extensive floor shops) at each retailer in HPOS system
- Changes in each of the above over time
- Comprehensive competitive product library, enabling real time cross-brand and model comparisons
This groundbreaking HPOS system currently encompasses 8 major appliance categories within laundry, cooking, refrigeration, and dishwashers. It is a scalable platform which will enable TraQline HPOS clients to measure which models consumers are buying at its most detailed level. It will also provide the basis for evaluating the impact of promotions run at these leading retailers. The product is a result of painstaking statistical modeling from a team of the industry’s best experts. Upon building the models and calculating the estimated SKU shares, the TraQline team began the process of beta testing with select clients. Feedback from these beta tests have been overwhelmingly positive, reinforcing the value of the data and validating the arduous work our industry experts have completed.
Eric Voyer, Vice President of TraQline sums up HPOS with the following statement: “For years our clients have been requesting more frequent and more detailed reporting on top selling SKUs at the major retailers. TraQline HPOS is a major innovation in the appliance industry, marrying previously unavailable technology, our in-depth knowledge of the industry, and analytical expertise. It is a game changer for the industry.”
The TraQline HPOS system is available to existing TraQline clients and new clients on a subscription basis. Subscribers have access to all metrics for both history and the 12 months of their subscription period.
About the TSC Hybrid POS System - TraQline (owned by The Stevenson Company) produces this unique and proprietary methodology which provides monthly updates on SKU and brand share for Major Appliances within top major appliance retailers. Reporting began in July 2020 and SKU volumes are frequently updated. Press inquiries or for more information, please contact Eric Voyer; ericv@stevensoncompany.com OR 502 271-5267.
TraQline Releases Ground-Breaking New Hybrid POS™ SKU Tracking System for Appliances
In February 2021, TraQline released the next generation of share tracking systems – TraQline Hybrid POS™ (HPOS). Working together with our extensive client base and TraQline data scientists, market analysts, and economists, TraQline HPOS delivers timely information about top-selling retail major appliance SKUs at the industry’s top retailers.
Boasting over 95% of major appliance manufacturers (North American sales volume) as clients, TraQline is the undisputed industry leader in delivering market share, consumer behavior, and consumer insights to the appliance industry. Using this expertise and strong relationships with both retailers and manufacturers, the team at TraQline has spent over 12 months collecting and analyzing millions of transactions. These data points, plus innovative modeling and technology provide the foundation for a reporting system enabling a more frequent and deeper level of detail about what is selling at major appliance retailers and why. Reporting is available for the following key metrics:
- Top selling SKUs for top major retailers
- Daily weekday prices for nearly every SKU sold at these retailers
- Brand share and SKU share
- Average web page position for each SKU by retailer, by month
- Selected planogram layouts (based on extensive floor shops) at each retailer in HPOS system
- Changes in each of the above over time
- Comprehensive competitive product library, enabling real time cross-brand and model comparisons
This groundbreaking HPOS system currently encompasses 8 major appliance categories within laundry, cooking, refrigeration, and dishwashers. It is a scalable platform which will enable TraQline HPOS clients to measure which models consumers are buying at its most detailed level. It will also provide the basis for evaluating the impact of promotions run at these leading retailers. The product is a result of painstaking statistical modeling from a team of the industry’s best experts. Upon building the models and calculating the estimated SKU shares, the TraQline team began the process of beta testing with select clients. Feedback from these beta tests have been overwhelmingly positive, reinforcing the value of the data and validating the arduous work our industry experts have completed.
Eric Voyer, Vice President of TraQline sums up HPOS with the following statement: “For years our clients have been requesting more frequent and more detailed reporting on top selling SKUs at the major retailers. TraQline HPOS is a major innovation in the appliance industry, marrying previously unavailable technology, our in-depth knowledge of the industry, and analytical expertise. It is a game changer for the industry.”
The TraQline HPOS system is available to existing TraQline clients and new clients on a subscription basis. Subscribers have access to all metrics for both history and the 12 months of their subscription period.
About the TSC Hybrid POS System – TraQline (owned by The Stevenson Company) produces this unique and proprietary methodology which provides monthly updates on SKU and brand share for Major Appliances within top major appliance retailers. Reporting began in July 2020 and SKU volumes are frequently updated. Press inquiries or for more information, please contact Eric Voyer; ericv@stevensoncompany.com OR 502 271-5267.