OpenBrand Introduces MarketSignal: Free Dashboard Delivering Quarterly Market Data for Brands & Retailers

Today OpenBrand announced the launch of MarketSignal, a no-cost dashboard, providing a quarterly data snapshot designed to put critical market trends into every team’s hands. 

MarketSignal offers a category view of market share leaders, pricing and promotional dynamics, and consumer behavior, giving users a fast way to benchmark the market and a clear path to unlock deeper, current-quarter insights in the full OpenBrand platform.

MarketSignal reflects OpenBrand’s commitment to bring clarity to the market and to empower better decision-making across the industry. For the first time, anyone in the industry can access a client-level view of the market, including retailer rankings, brand share, pricing trends, and consumer behavior — without a subscription.

By opening a streamlined view at the industry level, MarketSignal provides manufacturers, retailers, and analysts with a transparent look at the forces shaping consumer demand.

Q1 2025 Major Appliance Insights from MarketSignal

• Retail leadership: Lowe’s leads with 42.7% of unit share and 41.0% of dollar share, outpacing Home Depot and Best Buy. Home Depot, however, is gaining ground in shopper draw rates.
• Brand performance: Whirlpool (22.2% unit share) and GE (21.4%) hold the top spots, while LG and Samsung remain highly considered by nearly one-third of consumers.
• Online vs. in-store: Brick-and-mortar remains dominant, but online now represents 26.1% of purchases — underscoring the importance of omnichannel pricing and digital merchandising.
  Consumer demographics: Millennials (31%) and Gen X (29%) now make up the majority of appliance buyers, signaling a shift toward more digitally influenced shopping journeys.
• Purchase drivers: Competitive pricing remains the top factor (58%), followed by product selection (32%) and convenient location (29%).

Inside the dashboard, an “Unlock Full Access” call-to-action guides users to subscribe for current-quarter performance, greater granularity (brand/retailer/sub-category), item-level price & promo analytics, exports, and more.