The foldable smartphone market expanded significantly in 2024, with Samsung continuing to lead the segment. The Galaxy Z Fold 6 and Z Flip 6 brought thinner bezels, improved durability, and better battery life, reinforcing Samsung’s position. Meanwhile, affordable foldable models like Samsung's Galaxy Z Flip FE, Motorola's Razr 50 Lite, and Honor's Magic V Lite made the technology accessible to a wider audience, accelerating adoption.

Google entered the foldable space with the Pixel Fold, leveraging its software expertise to deliver a polished user experience. The growing competition in foldables signaled the category's transition from niche to mainstream, with innovation driving consumer interest.

As the race for maintaining the crown on the ever improving and evolving foldable technology continues, there have been rumors that we will see some trifoldable options or even rollables available in the US from Samsung.

Sustainability emerged as a critical theme in 2024, with brands like Fairphone leading the charge. The Fairphone 5 exemplified this shift, offering modular, repairable designs and eco-friendly materials. Major brands, including Samsung, Google, and Xiaomi, committed to extended software support, with promises of four to five years of updates, aligning with consumer demands for durability and reducing e-waste.

The year saw fierce competition in the chipset space, with Qualcomm’s Snapdragon 8 Gen 3 and Snapdragon 8 Elite and MediaTek’s Dimensity 9300 and 9400 setting new benchmarks for performance and efficiency. These processors enabled advanced AI features, including real-time photo editing and high-fidelity gaming, elevating the user experience in flagship devices. The growing demand for cutting-edge processing power underscored the importance of hardware innovation in maintaining competitive advantage.