Consumer Loyalty High For OPE Repair Parts
According to OpenBrand’s most recent Maintenance and Replacement Parts™ (MRP) survey, on average 35% of people who own a specific brand of OPE product will buy replacement parts or products that are…
8 Tips For Writing A Questionnaire
When writing a survey, the goal is to make it as easy as possible for your respondents to give you accurate information. If your respondents are confused or frustrated, you won’t be able to collect…
Kenmore is the Diamond in the Rough for Sears
In its heyday, the Kenmore brand once commanded the largest share of major appliance sales. At the beginning of its steady decline beginning in 2009, Kenmore’s share was 20%. Today, it holds just…
What Takes a Research Supplier’s Report From Good to Great
As per past experiences with research suppliers, you might not be familiar with the hallmarks that separate a good report from a great one. We’re outlining steps we take to ensure that our clients…
How to Use Consumer Data from Tracking Surveys
Having a better understanding of your data so you can identify how to target your consumer is essential. There are many tools available for market insights: consumer tracking data, government data,…
5 Major Ways Consumer Durables Studies Differ From CPG Studies
If you’re coming from the world of research on consumer-packaged goods (also known as CPG—things like potato chips, diapers, or soap) into the world o...
Good, Fast, & Cheap Market Research Services – Pick Two
You’ve begun to narrow down your options for research providers, and now it’s time to make some real decisions on how to proceed with your market rese...
The Ultimate Checklist for Choosing A Research Supplier
Do a Google search on “Market Research Suppliers” and you come up with a list of thousands of results. Why? Because just about anyone can write a surv...
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