DIY Market Research vs. Research Firm – Which should I use?
As your business grows it's likely that you will draw upon research at some point. After all, you need to know about your target customers: their...
TWICE MAGAZINE’S TOP 50 MAJOR APPLIANCE RETAILERS
Top 50 Major Appliance Retailers: Appliance Sales Grow 3.7% “According to the latest tally from TWICE market research partner The Stevenson Company...
POWER TOOLS & ACCESSORIES INFOGRAPHIC
24% OF POWER TOOLS & ACCESSORIES PURCHASES ARE IMPULSE BUYS When it comes to the “Who, What, Where, When, How, and Why’s” of consumer power...
Price Elasticity: It’s not always about the money
Economic theory teaches that price and demand are inversely related. As a product's price increases, demand for the item drops. A drop in the market price almost always leads to an increase in…
Whirlpool Cuts Annual Guidance as Profit Falls
Whirlpool Corp. , hurt by falling sales outside the U.S., reported a 9.6% drop in profit for the second quarter and reduced its forecast for the full year.
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