$ Spending Spree $
The much-maligned Millennial generation has been talked about endlessly, and accused of killing every market – from napkins to golf. So when Millennials, along with their younger siblings, Gen Z,…
How to Use Consumer Data from Tracking Surveys
Having a better understanding of your data so you can identify how to target your consumer is essential. There are many tools available for market insights: consumer tracking data, government data,…
HEAD TO HEAD (TO HEAD)- HOW WALMART, AMAZON, AND BEST BUY COMPARE
It’s time for a good, old-fashioned show-down! We’re going to take a look at how Walmart, Amazon, and Best Buy compare with one another in three categ...
Academy & Dick’s Sporting Goods Gaining Fitness Equipment Share
“New Year, New You!”—Sound familiar? Every January, people make their New Year’s resolutions and embark on a journey to become a better version of the...
Sorry, But Power Tools Are Just Better In Person
Every day, new stories emerge that claim Amazon is taking over the retail world. Amazon and its online competitors take a bigger slice of the retail p...
Bottom Line: Urban & Rural targets are different (& similar)
When it comes to urban and rural customers in the USA, there are as many similarities as there are differences. The challenge of marketing to each of...